A New Company.
Telling New Stories.
With a New Play.
We are TheatreMidwest.
The Friendly Hour, by Tom Jacobson, is based on the actual minutes of a women’s social club formed in rural South Dakota in 1934. This poignant comedy charts a 70-year journey together, as we watch these women share laughs, love, and loss, and as they debate everything from parenting, food, and music, to gender roles, social and political issues, and religion. The Friendly Hour is both lyrical and compelling as it engages us with these powerful Midwestern survivors.
We are professional theatre artists, working with three central priorities:
1-Produce theatrical events of the highest quality.
2-Lift up the voices, thoughts, artistry, and dreams of women and other under-represented groups that speak to the MidWestern experience.
3-Reduce barriers that prevent or discourage people from attending live performances.
RADICAL HOSPITALITY (RH):
Every ticket has the same seating value (Paid or free, they are all general seating.)
-1/4 OF TICKETS FOR EVERY SHOW ARE FREE (first come, first served basis, beginning 90 minutes before curtain. )
-GUARANTEED/PRE-PURCHASED TIX with escalating pricing.
Some at $10, then some at $20, the rest at $30.
See also pay-it-forward option! Ticket Pre-buyers get a chance to buy X number of more tickets for use by other RH patrons for free. Doin' well by doin' good, see?
We have assembled a company of professionals who share the passion of telling stories pertinent to Midwesterners, and who bring a wide range of experiences, Midwest and beyond, to the table.
See more details on our website
In the middle. West of the East Coast (but East of the West Coast.) The Friendly Hour is our first production, in Des Moines. The journey continues from there.
The number and kinds of stories that are pertinent to the Midwestern community are as broad as the Wide Open Spaces in which we create and live. Some are farm/ranch/small-town plays. Many are not. Stereotypes often hold some nugget of truth. Often the exact opposite can be (also?/more?) true. The reservoir of Midwestern-oriented stories is under-told and under-rated.
Model and Mission have percolated for some time. The time has now arrived that suits our purposes in time, logistics and the rest.
Forward movement began in early 2018. We are, happily, now in the creative process for the May 9 opening. See more HERE.
As for The Friendly Hour, it's definitely in our wheel house (see everything above.) We have known these women. We still do. They still have lessons for us.
The ('thrifty') budget for minimum fixed costs is: $5150. This covers Royalties, Rent, Sets, Lights, Props, Costumes, Sound, Insurance, Marketing, Ticketing. Pretty much all the *stuff.* Kickstarter funds will be applied here.
The PEOPLE of the company will divide shares of any ticket sales and other gifts we receive. In light of our commitment to RADICAL HOSPITALITY, we are budgeting about $5000 in sales.
Surpassing income targets could increase the per-share amount or hard-cost budget lines. Sadly, it also works the other way. A very Midwestern perplex, don'tcha think?
501(c)3 status (Non-Profit, per IRS)
In process but will not be complete for this project.
Risks and challenges
--Attendance for a new company.
TACTICS: Big marketing push, especially in social media; fully budgeted and staffed Communications Department currently at work. Incentivized company staff (shares' sliding value) for active recruitment.
TACTICS: Maximizing our resources (space, availability) and fully staffing up in all areas from the beginning.
--Lesser known play/playwright.
TACTICS: Marketing and focus on the NATURE of the story, its ACCESSIBILITY, and its GEOGRAPHICAL AND HISTORICAL NEARNESS.
--Grants and Non-Profit. TACTICS: Seek other support (corporate); sliding scale/sharing system for stipends to incentivize company members.
- (22 days)