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Buy sustainable fish directly from a boat, cut by sushi chefs and delivered to your door. Leftover trim is donated to food banks.
Buy sustainable fish directly from a boat, cut by sushi chefs and delivered to your door. Leftover trim is donated to food banks.
Buy sustainable fish directly from a boat, cut by sushi chefs and delivered to your door. Leftover trim is donated to food banks.
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336 backers pledged $38,599 to help bring this project to life.

About this project

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Sushi Reinvented. Eat Fish, Save the World.

$38,599

336

We’re a non-profit that has developed a revolutionary new way to enjoy sushi at home. You get the freshest fish direct from the boat.  It's sliced and ready to enjoy raw or cooked.  Artisanal, family fishermen get the support they need.  And our neighbors with little to no access to good food get nutritious, affordable, high quality seafood. 

Each package of sashimi contains 6-8 pieces, plenty for one or two people. It lasts for months in the freezer and is perfect for sashimi, rice bowls, crudo, tartare, ceviche, poke, maki rolls, nigiri, lightly seared, or cook the hell out it (but please don't!).  

This is the very best fish that you can get without a boat.  

Sushi Made Simple

You don't need a restaurant to enjoy good fish - it's easy to enjoy it raw, seared, or cooked at home.  We're here to help and it starts with the best fish.  We also include info on the boat, your fish, and how to prepare it. Sushi is fun and nutritious and making it yourself is a savvy financial move.

Half the Cost

By buying and shipping direct we save you save tons of money.  Each of our sashimi packages has 6 pieces of sashimi, enough to make 2 rolls, that would cost you $20 - $30 at a sushi restaurant.  Not into sushi?  Quickly sear a few pieces in a hot pan to bring your salad to life.  Cut it up to make poke.  Mix with mayo for the best tuna sandwich of your life.  There's no limit to the ways you can be creative while eating healthy and saving cash.

Sushi Made Smart

Sushi has become wildly popular over the past few decades and the most popular items are also the most destructive.  Help us turn the tide by supporting fish that are well-managed and caught in a responsible way.  Supporting our Kickstarter to buy a whole catch of tuna directly from the dock does a boatload of good:

  • Fishermen that steward our oceans earn more money.
  • You enjoy amazing fish (delicious, nutritious, local, direct, convenient) at home.
  • By using the whole fish, less need to be caught and more people benefit.  
  • Buying direct and processing ourselves allows us to save perfectly good meat that is ordinarily discarded.  We donate this to non-profits who turn it into delicious meals for our neighbors in need.

The Fish

The video says Albacore, but this season was a bust!  So instead we're upgrading you and sourcing Yellowfin tuna, aka Ahi - caught using hook and line in a manner that protects the quality of the fish and the environment.  Seafood Watch lists this item as a best choice for sustainability. Once landed, Sushi Chefs expertly slice it into beautiful sashimi pieces. From there we vacuum seal, blast freeze, and ship it direct to your door. It arrives frozen so you can stock your freezer. Unless you're eating fish on the boat, blast frozen is the best way to keep peak freshness intact. Enjoy it yourself, host a gathering, send as a gift, or split it with your neighbors.

The Boat

Captain Mike Dvorak fishes tuna on his small boat, the High Seas, in the most sustainable way possible—using hook and line. This ensures no unintended animals, like dolphins and turtles, are killed. Each tuna is carefully handled to ensure the highest quality.   “When I’m on the ocean, I see something new everyday,” he says. “This is where I’m supposed to be.”  Help us keep Mike and other small boat fishermen out on the High Seas doing the right thing for our ocean.

The Mission

Traditionally when fish is processed for sushi, 20 - 50% of it is discarded. This is a tremendous waste of some the healthiest parts of the fish, like the belly and collar. Instead, by processing it ourselves and buying direct, we can take the trimmings and bits, and donate those to our nonprofit partner, Project Open Hand - an amazing organization that provides meals with love to seniors and the critically ill. Our hope is that a high-protein and omega 3-filled diet will help boost health and happiness in our communities.

Where will the money go?

The only way to buy at the best price is to purchase an entire boatload.  We also have the cost of processing, blast freezing, packaging, and shipping. We've already been testing this for months and we just need your help to scale it up and buy that boatload.

You're a Catch

It's true - you are loved!  It's clear that you care about the finer things in life like eating well, preserving our environment, and ensuring others are shown love.  Thank you!  Please support our Kickstarter to make this a reality.  Together we can turn the tide and ensure that there are plenty of fish in the sea for all...for generations to come.

A huge thank you is in order to the organizations that are helping make this non-profit endeavor a reality -- Thrive Networks and the Cisco Foundation.  Thank you both!

Risks and challenges

These are wild fish! You've seen Deadliest Catch or The Perfect Storm, right? While these aren't dangerous fisheries and technology has come a long way, sometimes weather and/or the fish don't cooperate. We have over five years of experience sourcing, selling, shipping and serving seafood so we're pretty confident we can deliver. If for some reason anything goes awry, we'll be sure to keep you fully in the loop as to your options. But we don't anticipate this happening. We have access to vacuum sealers, commercial freezers, and packaging materials and are fully licensed to process and sell food at this scale.

We have experience shipping perishables so we believe that we can get all orders delivered in time for the Christmas holidays. However, processing, fulfillment, and packaging can be very complex—especially when shipping frozen. We will keep you notified before and after your package ships.

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  1. Select this reward

    Pledge $5 or more About $5

    Once we meet our goal, you will receive total consciousness. So you'll have that going for you, which is nice.

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  2. Select this reward

    Pledge $25 or more About $25

    Epic Party in San Francisco. You're invited to an amazing party once we're funded at a secret, waterfront location. Party will include some food, drinks, lots of high fives and you'll get to take home a pack of sashimi. This reward is an absolute must for every foodie, hipster, hippie and all the people that love 'em.

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  3. Select this reward

    Pledge $40 or more About $40

    Two tickets to the Epic Party in San Francisco described above. Same amount of sashimi but double the fun.

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    Pledge $75 or more About $75

    Early birds, you get to stock up in San Francisco! Come by and pickup 10 packs of sashimi. Pick it up in San Francisco in early December 2014. Go Giants!!

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  5. Select this reward

    Pledge $75 or more About $75

    5 packs of our sashimi shipped frozen to your door! This is plenty for a small party or some amazing dinners. Good on ya!

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    79 backers
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  6. Select this reward

    Pledge $125 or more About $125

    10 packs of our sashimi shipped frozen to your door! That's like 20 sushi rolls, dude. You rock!

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    50 backers
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    Pledge $300 or more About $300

    Quarter Tuna. That's right, we'll ship you enough to stock your freezer or generously share with friends. You'll get mostly sashimi packs with some prepared product such as poke, ceviche, or burgers. If there were more people like you in this world, we'd all be better off. Thank you.

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    Reward no longer available 20 backers
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  8. Select this reward

    Pledge $315 or more About $315

    Quarter Tuna. That's right, we'll ship you enough to stock your freezer or generously share with friends. You'll get mostly sashimi packs with some prepared product such as poke, ceviche, or burgers. If there were more people like you in this world, we'd all be better off. Thank you.

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  9. Select this reward

    Pledge $500 or more About $500

    Half a Tuna. That's right, it's twice as much as a quarter tuna. You'll get a bunch of sashimi packs and prepared products like poke, ceviche, or burgers. Let's get this party started.

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    Limited 7 backers
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  10. Select this reward

    Pledge $900 or more About $900

    A Whole Fish. You will literally get an entire fish, directly from the boat, sliced up by professionals into sashimi packs plus prepared product such as poke, ceviche, or burgers (see the FAQ for more info!). You'll want a lot of freezer space or a bunch of friends. We will also send you a picture of your fish, signed by the fisherman. And you'll have our eternal gratitude for being such a beautiful soul.

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  11. Select this reward

    Pledge $2,000 or more About $2,000

    Ahoy! You and three of your luckiest friends will be plying the high seas on a fishing trip with Captain Mikey. We'll meet at Pier 45 in San Francisco for a full day adventure on the High Seas (that's the name of his boat, and we'll be on the ocean!). In between catching fish, and enjoying food and adult beverages, we will offer ample high fives and foot rubs. We'll have a sushi chef onboard to slice whatever we catch plus you'll go home with a healthy amount of sashimi and our eternal gratitude. Namaste.

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Funding period

- (28 days)