TV PLUS. The new TV Service for Switzerland!
We bring a new product designed in Switzerland, for Switzerland. It is the TV service that is independent of major providers!
What is TV PLUS?
AVIQ Systems, a Swiss technology company is developing a new television box and a TV service designed in Switzerland, for Switzerland. AVIQ will be marketing it to consumers under the name "TV PLUS".
Why is TV PLUS relevant?
We all watch TV in some form. We also all want to watch what we want and we don't want to pay too much for the experience. In Switzerland, the TV market has been dominated by large providers who want you to buy everything from them - your TV subscription, your Internet access and your telephone service. Well, we plan to change that!
How do we change the market?
TV PLUS is the first TV service in Switzerland that is independent of major providers. You can now cancel your expensive bundled subscription and choose TV PLUS together with a smaller independent Internet provider, saving up to 50% on cost. We do not lock you in for extended periods of time - TV PLUS is low risk because it can be canceled at any time. Also, you are free to use your TV PLUS box anywhere in Switzerland, and you can have up to 5 boxes in the same TV PLUS subscription for the same subscription price. Have one in the living room, one in the bedroom and one in your weekend home in the mountains - they will work anywhere in Switzerland. Please do take a look at all the benefits on the TV PLUS website for much more detail.
But these are only the main advantages. Of course we provide a super cool TV box with all the mainstream TV channels, live pause, 7-day replay, cloud recording, Youtube, Netflix and some other goodies, as well as specialized language packages and a lot of On-Demand content.
All this is possible because we use the Over the Top (OTT) technology which allows much more efficient video streaming and lower infrastructure costs compared to our competitors. You will hear us talk a lot about OTT in the videos here.
We are ready to start shipping the first TV PLUS packages in in November 2018 as soon as we get funded and finish some specific software development needed for the TV PLUS service.
Can we do it?
You bet! We have been developing similar products and selling them to providers for several years now, so we have a lot of experience with this. Now we are turning the leaf and selling the TV box and the TV PLUS service directly to you, the consumer.
What does it look like?
You get a very small, noiseless TV Box with a low energy footprint and a simple to use remote control which can even be programmed to control your TV set, so you will only need one remote control for everything! Learn more about the TV box and its features.
The TV PLUS subscription is how you access your >200 TV channels and all the live TV features. You pay a low monthly fee to use the TV features (or you don't if you pick the lifetime reward on your right...). Here is how it is all put together.
Connecting and using the TV PLUS Box
People often ask us how easy it is to use the TV box. Well, it starts with the unboxing and the first steps to connect it. It is so easy to connect the TV PLUS Box! Even I can do it. Actually, in the video you see my hands doing the connecting ....
In use, the TV PLUS box is very simple too. It comes to your home already activated, so you never have to enter any codes or passwords. The remote control is logically laid out and you get a dedicated button to go directly to your live TV, your recordings, the electronic program guide or Youtube. Although it has many features, it is easy to use!
Take a look at this video which will take you through all the main features and also demonstrate the User Interface.
Check out some more information about AVIQ and a few more samples of features in this next video.
Note: You will notice us mentioning the "TIPc7" in the video. That is our generic name for the hardware used for the TV box, and for the TV PLUS project, we will simply rename it the "TV PLUS Box".
Why do we need funding?
In the videos above you see several TV boxes with logos other than TV PLUS - those are the predecessor boxes for the TV PLUS box. We are planning to use the same hardware, but what really distinguishes the TV PLUS box is its software. We will use the funding to finish developing the box software itself, do some software modifications needed for the TV PLUS service and to kick start the sales process including marketing and promotion. You can help us immensely by choosing one of the Early Bird Subscription rewards: you back our project with cash and we reward you by sending you a TV PLUS box and one of the free subscriptions so you can be on your way to watch TV for free!
...Some more cool stuff
We invite you to do a deep dive on the TV PLUS website in English or German for more information. We are happy to answer any questions and are looking forward to sharing this exciting journey with you.
Risks and challenges
The TV PLUS product is comparatively risk-free on the technical side. The hardware for the TV PLUS box has been already produced under other brands and tested with thousands of users and the technical side of the TV service (TV streaming) has been in operation for some time now and is very reliable. We do not need approval or premarket review from an outside company or agency before we can distribute your rewards.
Nevertheless, we see the following risks:
- legislation changes: some features like 7-day replay are legal in Switzerland. If the legislation should change, some features may have to be discontinued.
- cost of the TV distribution rights: in Switzerland the cost is affordable and supports a business model like ours. If the costs should go up, the prices of the monthly subscriptions may need to be increased.
- competition: we face a decent amount of competition. Although we feel that we have an excellent unique selling point, the competitors might match our prices making it harder to compete.
We will continue to update our product and are frequently issuing software updates with new features in order to stay competitive.Learn about accountability on Kickstarter
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