To create the "My Country" video, tUnE-yArDs had immense help from the San Francisco Rock Project, a nonprofit music school that offers musical education to kids through the experience of learning and performing rock music.
Many of the kids you see in the video are Rock Project kids: they've taken private lessons in electric guitar, bass guitar, drums, keyboards and vocals from working musicians, they've rehearsed in bands made up of kids of all ages, and they've learned the art of performance through regular live, public shows in legitimate music venues. They learn the basics through performing rock music, and as a result, they develop into original, confident, inspired musicians.
And we have been very inspired by them.
We could not have made this video without SF Rock Project's generous donation of time, rehearsal space, instruments, and energy. We want to give back, and there is a very specific way we can:
SF Rock Project would like to start a "lending library" of instruments to offer students. If our Kickstarter campaign succeeds, they will be able to reach even more young people with their unique form of music education. The school will use the funds to purchase guitars, bass guitars, ukuleles, percussion instruments, a keyboard, and more to be used in the SF Rock Project LIVE SHOW this summer, which will be a celebration of this campaign!
These guys have made this happen before: Rock Project got its start in 2010 through a Kickstarter campaign that helped purchase the initial music equipment needed to get the program off the ground. Now, the number of students has grown, and consequently, the need for new instruments and other equipment.
We are thrilled to be able to give back to an arts program like San Francisco Rock Project, particularly at a time when arts education in public schools is being gutted.
Please help us support kids who love rock!
Your donation is also tax-deductible.
Read Pitchfork's interview with Merrill and director Mimi Cave about the music video here.
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