The folks over at the Investigative News Network have taken notice of our Panorama effort.
In "For crowdfunding success, ‘simplicity and specificity’ is king," Luis Gomez wrote, "When you ask for just $5,000 to crowdfund your journalism project but end up getting more than $13,000, you’re definitely doing something right."
"Given that the news nonprofit managed to score more than double its asking amount, the lessons it learned in pulling it off could prove valuable to those looking to fund their own journalism ventures.
"For one thing, TucsonSentinel.com’s secret ingredient was simplicity. Its project boiled down to this: Take at least one photo of every single mile of the Arizona-Mexico border.
Yes, our border-photo project has a simple peg. But what really made our Kickstarter fundraising campaign work was having amazing people join together to back our journalism. A collection of folks from around Arizona and across the world, donating $1, $5, and $1,000 at a time, added up to just shy of three times what we set as our initial goal.
In this project, and with all of our work at TucsonSentinel.com, we believe we're doing something meaningful. And enough other people shared that vision of news that's clear, comprehensive, concise, compelling, and demonstrates how much we care for this place we call home.
We're still getting requests from people who want to know how they can support us now that the Kickstarter clock has stopped. As a nonprofit, we always rely on our readers to back our work — you can make a one-time donation or sign up for a recurring subscription at TucsonSentinel.com/donate.
Editor & Publisher, TucsonSentinel.com