About this project
We’ve thoughtfully reimagined the dress shirt from the ground up:
- Slid the second button slightly higher to ensure the collar stays upright under a sport coat with or without a tie
- Adjusted the hem so that it’ll stay nicely tucked-in for work but will look equally good with a pair of jeans
- Used a superb trim fit that is both flattering and comfortable
- Because doing good should be fun, we added a signature green cross stitch to our buttons as a subtle reminder of what we stand for and why we’re doing this in the first place
We believe that if you’re going to do something it’s worth doing it right:
- We've invested in premium materials, from the finest Italian organic fabrics to premium corozo buttons
- We've partnered with one of the world’s best shirt factories to ensure that each shirt we put our label on lives up to the most stringent standards
- From single needle stitching to the quality of our interfacing, everything has been thought through well in advance
We started as a young couple with a simple desire to find quality clothing that was fun, fit well, and whose origins we knew something about. The reason was simple. Every time we pulled something off the rack we found ourselves having the same frustrated conversation: why could we find organic and eco-friendly alternatives in almost every other industry — from Method soap to Honest Tea — yet had so few options when it came to our clothing? Curious by nature, we started asking questions, and what we discovered wasn’t pretty.
“Fast fashion” — the business of producing clothing quickly and cheaply — relies on chasing cheap labor around the globe and using subpar materials. And it’s not only that, the way clothing is made is an environmental mess. One of the industry’s mainstay materials — cotton — is a far cry from “natural” and is one of the most chemical intensive crops in the world. In addition to the commonly used toxic dyes, many shirts are treated with a formaldehyde resin — a known carcinogen — to make them non-iron before being shipped off to customers. When you add it all up, the textile and apparel industry has the second largest environmental impact of any in the world, second only to oil and gas!
Clearly there has to be a better way. We created this company with a simple goal: to build the highest-quality clothing that could actually make a difference in the world. After calling nearly 300 suppliers, we sourced organic fabric from one of Italy’s best broadwoven mills. We worked with second and third generation garment makers in Fall River, Massachusetts to refine our pattern and ensure the quality of every product we put our label on. You'll look great in our shirts, and you'll feel good knowing it was sustainably produced with uncompromising craftsmanship.
That’s what we were told the first time we asked suppliers about using organic cotton, which is grown and processed without pesticides and other harmful toxins. In a literal sense they were perfectly right — we weren't, in fact, planning on eating our shirts — but we felt that it missed the larger point. So we built our own supply chain with partners who were willing to go the extra mile to do things the right way. While we are just getting started, below are a few of the ways we do things differently.
Quality: We are first and foremost focused on producing great products, and it’s not just a matter of pride: well-designed, long-lasting clothes can be worn for years to come, giving our customers the value they deserve.
Environment: From our premium organic fabrics and corozo buttons to the interfacing that lines our cuffs and collars, we've found that many of the best materials are also the most environmentally friendly.
People: There are many people involved in bringing clothing from “dirt to shirt.” We chose — deliberately — to work with suppliers who embrace fair labor practices and safe working conditions.
Transparency: Curious about where things come from? Take a look around our supply chain map to learn more about the making of our shirts: http://www.tuckerman.co/our-shirts/#transparency
Benefit Corporation: We're a benefit corporation, a new kind of company that allows us to write our environmental and social goals into our legal charter. You can learn more about benefit corporations here: http://benefitcorp.net/
Purchasing fabric generally requires large minimum orders, particularly when mills are weaving specialty fabrics as they are with our organics. Because of this we are opening up our color options as we hit our goals and we’ll be doing so in the following order:
Our Other Rewards: Pocket Squares & Bamboo Collar Stays
Note: If you want to give any of the following as a holiday present, we’ll give you a great card that you can send while we are hard at work making a shirt for the lucky recipient.
We've worked hard to line up our fabric and our factory and do all of the little myriad things needed to get Tuckerman going — but you’re the one who can make this happen.
Why do it? Because you love a great shirt. Because you are sick of buying clothes that fall apart and supporting brands that don’t seem to care. Because you love knowing where things come from and how they’re made. Because you’d rather get a little more shirt than subsidize an outsized advertising budget. Because you think that a lot of small things can add up to a big difference. Because you prefer quality over quantity. Because you know that while businesses and companies aren’t perfect, you still think they ought to try and make the world a better place. Because you love the idea of betting on a small, passionate team with big dreams.
Risks and challenges
We’ve worked closely with our factory to schedule production and our fabric mill is standing by ready to start weaving. While producing anything with a global supply chain is a challenge and there are unknowns, our pledge is this: we will work our hardest to deliver you a great product and keep you updated on our progress along the way.Learn about accountability on Kickstarter
Support this project
- (30 days)