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We are redefining bras for larger cup sizes through an engineered, patent-pending support system.
We are redefining bras for larger cup sizes through an engineered, patent-pending support system.
735 backers pledged $78,889 to help bring this project to life.

About this project

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$78,889

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 Hey there – we’re Trusst Lingerie.

And we’ve been working around the clock for over a year to bring you a new type of bra support, catered for larger cup sizes. Who are we? We're Carnegie Mellon industrial designers and engineers, and currently part of a hardware accelerator called Alpha Lab Gear located in Pittsburgh, PA.

We know what you’re thinking: and no, we’re not just another lingerie company. We’re designing from a functional standpoint, because we understand that real women - with real bodies - deserve to be taken care of. Don't get us wrong - we love beauty as much as the next woman. But we also love physics and problem solving. We’re here to present you with a completely new view of lingerie.

Any larger busted woman will tell you that it's close to impossible to find an attractive bra that fits her well. Pair that with a bra that DOESN'T create deep shoulder grooves or have underwires digging into her body from the weight of her bust...and we've got a real situation on our chest...literally. As larger busted women ourselves, we understand the perpetual frustration of finding the perfect bra.

About a year ago, we put our heads together to solve this problem. We started off from a purely engineering standpoint: breasts are heavy, and bigger breasts are even heavier. Heavier things need more support than lighter things. Current bras are designed without weight in mind, which is why most of them fail.

We removed underwire from the equation, broke out our 3D printer, and started prototyping. This was easy - we tested it on ourselves. We were also fortunate to have a group of women who were ecstatic to help us out. Since then, we've had over 100 women come in to test and try out our new system. And guess what? They love it.

Our new, patent-pending design supports the weight of your breast from underneath, removing the burden on your shoulder straps and refocusing the support around the core of your body where your strongest muscles are. In it's simplest form, we've developed a system (a truss - get it?) that creates lift.

Good question! We're getting really close. We've selected high quality, beautiful fabrics and created sophisticated patterns. We’ve designed a structure that spans 42 sizes and provides support for up to 80% of your breast weight. Now we need that push to get our bras out to all of you. Launching a new technology isn't easy, but with your help, we can move forward into production on our first run of products. There are so many women out there who have been suffering from ill-fitting, un-supportive bras, and we are SO excited to revolutionize the way you think and feel about your lingerie.

Click here to access our sizing calculator and find your Trusst bra size!
Click here to access our sizing calculator and find your Trusst bra size!

We know that every bra brand fits a little differently, which is why we ask that you follow our metrics to determine your Trusst bra size. We are using an American sizing system – no double or triple letters. Our support structure has been designed around a volumetric system, so your Trusst bra size might be different than the current bra size you’re wearing. Before buying, make sure you double check with our size calculator.

What do you get from our giving us money? Well, there are a lot of options off to the right of the page. However, if you are not a larger busted woman, but still want to donate the amount of a bra - we've got you covered. We've partnered up with a local organization that is more than willing and excited to help us provide bras to women in need. So give us the word - we'll send off your bra to a good home.

  
                

 "I wore a Trusst bra for a day and felt so uplifted! The bra was so supportive - it immediately improved my posture but never chafed. I cannot wait to buy one!"

"It is a most welcome and wonderful addition to those of us with VERY ample breasts. Where were you before my poor shoulders became permanently dented?! "

"A thousand thank you's for launching the business I have been waiting for all my adult life! I have felt completely UN-served by what's on the market."

"The support and the comfort were really good. The bra held me up better than any other bra I've experienced."

Risks and challenges

We currently have multiple manufacturing partners, and are working to bring you the highest quality, beautiful products the fastest. Our team has a strong background in manufacturing cut and sew products, which is why we are prepared for any obstacles that might be thrown our way. We are extremely devoted to making sure that our customers are as comfortable and supported as possible, and have prepared ourselves for the journey ahead. If unexpected issues with production or fulfillment come up, we will be sure to update our backers in a timely manner and will do everything in our power to insure customer satisfaction. We thank you for all your support as we work to support you!

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  1. Select this reward

    Pledge $5 or more About $5

    Every little bit helps! We list you on our website as a supporter with a giant THANK YOU!

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  2. Select this reward

    Pledge $25 or more About $25

    EVERYONE LOVES BOOBS!
    For just $25, we will send you a super awesome Trusst branded keychain that says "Boobs are Cool."

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    82 backers
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  3. Reward no longer available

    Pledge $75 or more About $75

    EARLY BIRD SPECIAL
    THE MARJORY
    Save $25 on the Marjory and be a part of our first shipment. Add $15 for a matching panty to complete the set!

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    Reward no longer available 50 backers
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    Pledge $80 or more About $80

    EARLY BIRD SPECIAL
    THE SUZANNE
    Save $30 on the Suzanne and be a part of our first shipment. Add $15 for a matching panty to complete the set!

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    Reward no longer available 50 backers
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  5. Select this reward

    Pledge $89 or more About $89

    DONATE A BRA
    If you're not a busty woman, but like what you see - we will donate a Marjory to a woman in need.

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    23 backers
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  6. Select this reward

    Pledge $100 or more About $100

    THE MARJORY
    A fuller coverage t-shirt bra, the perfect essential for your wardrobe. Add $15 for a matching panty to complete the set!

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    162 backers
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  7. Select this reward

    Pledge $110 or more About $110

    THE SUZANNE
    A full coverage day to night bra, flattering with a hint of lace. Add $15 for a matching panty to complete the set!

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    112 backers
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  8. Reward no longer available

    Pledge $120 or more About $120

    MOTHER'S DAY SPECIAL
    Purchase the Suzanne for the mother in your life, and we will include a gold-plated Trusst necklace with her custom initials on the back. See our Mother's Day update for photos!

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    Ships to Only United States
    Reward no longer available 1 backer
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  9. Select this reward

    Pledge $130 or more About $130

    THE JESSICA
    A fuller coverage, lace bra-lette. Perfect for days in the sun or showing off under your favorite tank top. Add $15 for a matching panty to complete the set.

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    33 backers
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  10. Select this reward

    Pledge $225 or more About $225

    DOUBLE TROUBLE
    Choose any two sets and receive both as part of our first shipment. Limit one Jessica per order.

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    85 backers
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  11. Select this reward

    Pledge $500 or more About $500

    DESIGN YOUR PERFECT BRA
    Choose one of our styles, and we'll work with you to add and customize.

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    7 backers
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  12. Select this reward

    Pledge $1,000 or more About $1,000

    WE LOVE BRIDGES
    Receive a limited edition Pittsburgh black and gold bra and panty set. This can be made in any of our styles.

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    Limited 3 backers
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    Pledge $2,500 or more About $2,500

    DESIGNER FOR A DAY
    We'll fly you out to our office for a day of fabric selections, prototyping, and styling. We'll also name the bra and panty set after you!

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    1 backer
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Funding period

- (30 days)