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We are a woman-owned, seed to vase flower farm in Bushwick, Brooklyn selling local cut flowers to homes, businesses and markets.
104 backers pledged $6,913 to help bring this project to life.

About

True Leaves Floral - Locally grown flowers in Bushwick, BK project video thumbnail
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$6,913

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The flower industry is an $18 billion dollar industry.  As of 2014, Americans buy 80% of their flowers from abroad, with about 66 cents of every dollar spent in supermarkets or online.  True Leaves Floral is bringing a little of that business back home, in the unlikeliest of places:

We are growing all our own flowers by hand for you in Bushwick, Brooklyn! We will be selling CSA-style subscription service bouquets in gorgeous, hand-picked vintage vases for both home and businesses.

Selection of Vintage Vases sourced from NY, NH & VT
Selection of Vintage Vases sourced from NY, NH & VT

You'll also be able to find us at local markets, such as the Bushwick Farmers Market, featuring cut flowers, flower crowns and flower wristlets.

Trending Summer 2016: Flower Wristlets!
Trending Summer 2016: Flower Wristlets!

And we're going to be really creative with our selections for you: Herbal bouquets, edible bouquets, herbal teas, floral waters and flower crowns!

Lavender Infused Beverage
Lavender Infused Beverage

All of this will be done in our backyard, the first official True Leaves Floral garden. We are starting all our own flowers from seed under grow lights right this minute! 

Alcea Seedling (Black Hollyhock)
Alcea Seedling (Black Hollyhock)

We need financial help buying materials so we can build our flower beds and fill them with healthy soil and compost, to buy a nice refrigerator to keep the flowers fresh, and to help us build two rickshaws which will transport our bouquet deliveries to you!

Jessica and Bride Philippa. Jessica designed the wedding flowers.
Jessica and Bride Philippa. Jessica designed the wedding flowers.
Ryann laughing on her way to the field at Stone Barns
Ryann laughing on her way to the field at Stone Barns

TRUE LEAVES FLORAL GOALS AND OBJECTIVES

First Year:

We are striving to create a thriving, healthy, vibrant, organized and creative flower garden and workspace with the aim to grow and harvest enough healthy flowers (from seed to vase) to sell ample subscription-based bouquets and cut flower arrangements to make back double our initial investment. 

Zinnia and Monarch
Zinnia and Monarch

True Leaves is looking to become a respected and recognizable local brand within Bushwick, Brooklyn in our first year. 

Acquire at least:

  • 8 Full-Season Home Bouquet-Subscribers
  • 5 Businesses where we will provide fresh flowers for their tables / space and maintain the flowers and vases for the contracted time
  • Market space to sell cut flower bouquets, flower crowns and flower wristlets
Sunflowers
Sunflowers

Second Year:

Double production & sales to expand our growing space, hold classes on floral arrangements and flower growing, and hold events in our growing space for the business and community. Increase branding materials and use an organic marketing approach.  We also want to expand into wholesale flower production.

WHAT WE NEED TO BUY:

INFRASTRUCTURE - PHYSICAL - 70% Wood for flower beds, soil/compost and soil transportation, all tools needed for gardening, irrigation, grow lights, refrigeration, seed flats, seeds, land, etc.

INFRASTRUCTURE - BUSINESS - 25% LLC papers, booth fees for markets, transportation costs

DESIGN and PRESENTATION - 5% Vases, marketing materials, burlap, twine, tablecloths for markets, etc.

Garden Flower Bouquet featuring Cosmos, African Blue Basil Flowers, Marigolds and Zinnias
Garden Flower Bouquet featuring Cosmos, African Blue Basil Flowers, Marigolds and Zinnias

BUSINESS PHILOSOPHY

We intend to approach all aspects of our business with strong focus on: 

  • Sustainability Seasonality/Natural Cycles 
  • Thoughtful execution 
  • Full awareness of potential loss and profit 
  • Meaningful design 
  • Neighborhood inclusion and nourishment 
  • fun / silliness / magic / strength / beauty / education / empowerment

Who do we market to? 

Short answer: Everyone! Flower crowns for the young and the grown, bouquets for homes and businesses, individual flowers for those feeling romantic. And our price levels are not exclusive to any one fiscal demographic. Mostly, however, we market to homes and businesses.

Local Flower Industry:

There is a flourishing small floral design business push in the area, but we are the FIRST to grow all our own flowers from seed in Bushwick, Brooklyn! There is a lot of room for inclusion for a program of our type.

Strengths and Competencies

  • Woman-owned 
  • Grow our own flowers
  • Accountability / hard work 
  • Good Story
  • Local company run and operated by two strong stewards in the community with built-in clientele 
  • Low overhead
Wedding flowers
Wedding flowers

Risks and challenges

COMPETITIVE ADVANTAGES & DISADVANTAGES

ADVANTAGES
- Unique business model
- Zero market competitors growing their own in Bushwick, Brooklyn in a very competitive field
- Locally grown
- In-person service and accountability
- Opportunity to learn directly about your flowers
- 2nd Year: We can be hired to grow specific flowers for your event or home

DISADVANTAGES
- Lesser selection than average boutiques
- Unpredictable harvest
- Unpredictable weather

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Support

  1. Select this reward

    Pledge $10 or more About $10

    Handwritten Thank You note with a True Leaves Dried Flower

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    18 backers
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    Pledge $25 or more About $25

    8oz Jar of True Leaves Custom Tea (Chamomile, Mint, Lemongrass, and others!)

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    25 backers
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  3. Select this reward

    Pledge $30 or more About $30

    True Leaves Floral Infused Water. A delicious infusion of rose, lavender and more culinary flowers.

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    Ships to Only United States
    Limited 2 backers
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    Pledge $35 or more About $35

    Receive a Can O' Chamomile! You'll get a rustic planter filled with healthy soil and growing chamomile. Put it in a sunny window, water and watch your chamomile grow. Continue to harvest to make your own tea!

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    12 backers
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  5. Select this reward

    Pledge $45 or more About $45

    Custom, Framed True Leaves Poster featuring the beatiful logo and botanical flowers designed by artist Manya Kuzemchenko

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    Limited 5 backers
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  6. Reward no longer available

    Pledge $50 or more About $50

    Pick Your Own Bouquet! Enjoy an afternoon at True Leaves garden and pick a fresh, seasonal bouquet and sip on a True Leaves Beverage.

    Also Includes:
    - Hand-written thank you note and dried flower.
    - True Leaves Poster

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    Reward no longer available 10 backers
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  7. Select this reward

    Pledge $75 or more About $75

    True Leaves Thank You BBQ! in our Garden

    Also includes:
    - Hand-written thank you note and dried flower.
    - Can O' Chamomile or Jar of Herbal Tea
    - True Leaves Poster

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  8. Reward no longer available

    Pledge $200 or more About $200

    Be the very first to sign up for a True Leaves Bouquet Subscription. Receive a fresh seed to vase bouquet every 2 weeks for 3 months. Local only.

    Also includes:
    - Hand-written thank you note and dried flower.
    - Can O' Chamomile or Jar of Herbal Tea
    - True Leaves Poster
    - Floral Infused Water

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    Reward no longer available 8 backers
    $
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  9. Select this reward

    Pledge $200 or more About $200

    True Leaves Care Package! We'll put together a collection of teas, seeds, pressed flowers, poster and more all from the True Leaves garden!

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    2 backers
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  10. Select this reward

    Pledge $300 or more About $300

    Your own True Leaves Garden! We will build you an apple crate filled with healthy soil and seed to vase flowers you can put in your yard, stoop or fire escape to have beautiful flowers all season long.

    Also includes:
    - Hand-written thank you note and dried flower.
    - Can O' Chamomile or Jar of Herbal Tea
    - True Leaves Poster
    - Floral Infused Water
    - BBQ Invite with a +2

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  11. Select this reward

    Pledge $500 or more About $500

    True Leaves will create splendid flower arrangements for your event! Featuring locally grown flowers and antique vases, True Leaves flowers will create a charming and delightful scene.

    Also includes:
    - Hand-written thank you note and dried flower.
    - Can O' Chamomile or Jar of Herbal Tea
    - True Leaves Poster
    - Floral Infused Water
    - BBQ Invite with a +4

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    Limited 0 backers
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Funding period

- (30 days)