UPDATE: All reward tiers of $100 or more now include your choice of the box set or Blu-Ray!
The series follows the character of Jay as he tries to unravel the mystery behind strange happenings in the raw footage of an old class project his friend, Alex, abandoned without warning. However, the more he looks into things, the more unpredictable and dangerous his own life becomes.
The found footage style causes narration to be extremely limited and adds to the sense of fear and confusion of Jay that the creators try to share with the audience. Calling Marble Hornets a horror series isn’t entirely accurate as the creators try to rely more heavily on suspense and the tension caused by the limited perspective of the camera to create an atmospheric paranormal series that doesn’t rely entirely on jump scares and gore to keep the audience guessing.
Over the past 4 ½ years the series has accumulated 80 million total upload views and over 400,000 total subscribers between the Marble Hornets and totheark YouTube channels. As well as releasing the first two seasons of the series on DVD, the series was named an official honoree of the 2011 Webby Awards. In addition to this, a feature length movie is currently being produced and is slated to be released this year.
Most importantly though, it encouraged others to go out and create their own content, inspired by Marble Hornets or otherwise, ignoring and working around perceived limiting factors such as budget and high end equipment.
The Marble Hornets youtube channel can be found here.
After the first season wrapped up we were approached to make a DVD with all of the initial printing costs covered. We were also able to do the same with the season 2 DVDs. They were then put on an online store run out of Los Angeles by a third party, who also handled the shipping.
At the time, this was a fine setup for us because we had absolutely no experience with merchandise or shipping and no money to provide financial backing for the printing of DVDs. Over time we experienced several hiccups in our relationship with the third party. We had issues getting merchandise sent to us for conventions as well as ending up in the awkward position as a middleman when there was a problem with items being shipped improperly (or not at all). We also felt we had an unacceptably limited amount of creative control over what was being sold under our name and decided that we needed to take full control of our store.
We have now acquired all the inventory from the old store based out of LA and handle all sales and shipping ourselves. We are also in charge of making sure our inventory is up to snuff. Changes we’ve made have included adding tracking numbers to all orders, something that was not done until we took over, and shipping out on a regular schedule rather than seemingly at random. Most importantly, we finally have complete say over what is sold in our store.
The new store can be found here, which is where the new season 3 DVDs will be sold if this kickstarter is successful.
Entries #53 to the end.
All videos posted on the totheark channel since March 2012
Outtakes / blooper reel
Behind the Scenes Featurettes
and a few secret surprises!
If we get funded past our initial goal, we have some other neato things we’d like to do!
1st Stretch Goal $21,000
A complete box set of all three seasons, which will include a remastered version of the Season 1 DVD, making it more consistent with the other two in terms of video quality.
2nd Stretch Goal $22,500
Bulk printing of the remastered Season 1 DVDs for those that have already bought the older version.
3rd Stretch Goal $36,000
4th Stretch Goal
The poster 11x17" designed by Adrien Thomas.
Risks and challenges
As with all things like this, there are bound to be obstacles. Currently all the shipping we do is done by the three of us and we ship on Tuesdays and Fridays. Should the Kickstarter be successful, the sheer volume of things being shipped would vastly exceed anything we have done before. To deal with this we have started planning to get the infrastructure in place to handle the demand. This would include increasing the number of shipping days as well as bringing on additional personnel to help us get everything processed and shipped correctly.
Another potential challenge would be DVD printing. Based on past numbers, we expect there to be significant interest in the new DVDs and this would put considerable pressure on our DVD printing company to meet the demand. Currently the estimated turnaround on any hypothetical order we have given them for new projects is around two weeks and from our experiences with them, this seems accurate. We are staying with the same company we used for seasons 1 and 2 and they had no problems filling our bulk orders in the past so it isn’t too much of a concern, but it is something to consider.
Having already been in contact with all the manufacturers we plan on using for this Kickstarter, we don’t foresee any major problems cropping up. We have either worked with these companies in the past or are confident in those that we will be using for the first time. Even shipping, the biggest concern for us, is something we have experience in and feel secure with the people we plan on bringing on board to help with it. All in all, we feel that if the Kickstarter is fully funded things will run smoothly in all areas.Learn about accountability on Kickstarter
- (30 days)