As we had stated above, the pledges will go towards cost of materials, first run production, shipping from the manufacturer and packaging. This includes the cost of the abs plastic material, the colors and man hours to produce the parts.
We have already sunk costs in the prototyping and mold tooling. The mold tooling was the costliest part of the product development. Depending on how successful we are with the project, we may recuperate some of the previously sunk costs but definitely not all based off our project goal. However, we priced our goal at $7,000 because we felt it was more important to have a more attainable goal so that our backers could receive their robots than recovering our sunk costs. That's how much we want for our product to make it into your hands.