ETA TAROT || An 80-card tarot deck for the Thriving Artist.
A labour of creativity and artistic passion, from a collective of 80 collaborating emerging artists based in Toronto, Canada! We are ETA TAROT and we are so honoured to share our beautiful project with you!
Hi! Alexa Trilli here, I am the organizer & publisher of the ETA Tarot, founding director of Emerging Toronto Artists & curator of a gallery exhibit coming this November, featuring all 80 of these original artworks. I'm also local glitter artist myself and created the 'Temperance' card in the deck!
The concept for ETA Tarot began as a group art exhibit, which quickly evolved to include the production of a printed, published, tarot deck!
With the ETA Tarot, you can experience beautiful original artworks from a great diversity of artists, with varying styles & backgrounds, through 80 different cards. You can either appreciate their beauty while reading them in a tarot spread, or connect with them individually, as limited edition artwork prints.
New to tarot? Anyone can learn! We will include an online starters guide for each backer, so not to worry!
Now we are all set to print our beautiful project, but need the funds to get Kickstarted - back our project nowwith any pledge amount you desire, and you will be helping us fulfill our goal!
Our goal represents the fund to print 350 decks + books, our stretch goals represent printing up to/over 1000! LET'S PRINT 1000 DECKS!
(Updated Sept 22, 2017) || NOW FULLY FUNDED!!!
We've added: STRETCH GOALS!!
Our campaign goal, represents the MINIMUM amount we must raise in order to meet the printer requirements. Our stretch goals represents the funds required to fulfill our larger print quantity goals!
ETA Tarot, is a limited edition. We will NOT be printing it again, just this once! We would love to order as many as we can afford to.
Since we have just reached our 100% goal, we are now aiming to fulfill our stretch goals! All backers pledging $8 or more will receive any of the unlocked bonus items, along with their pledge rewards shipment!
Let's unlock them all!
*Because the campaign is almost over, and we want to give our backers a better chance at stretch-goals, we have amended the level 1st stretch goal from 15k to 13k! Backers will be getting the 'mini print' if our campaign reaches 13k before it ends!*
(Level #s represent # of decks we can afford to print, once we hit the first goal amount in each level)
LEVEL 500 | (STATUS: LOCKED)
- Random ETA Tarot Artwork Mini Print! (4"x6" print of a randomly selected artwork from the ETA Tarot)
- ETA Tarot Bag, custom made cotton drawstring bag for cards, stamped with logo + 1 randomly selected crystal.
- +2 Additional Crystals
LEVEL 750 | (STATUS: LOCKED)
- Mini ETA Tarot Card Magnet, random selection 2-Pack,
- ETA Tarot Sticker Set, featuring logo + 1 random artwork 12"x16"
- ETA Tarot Major Arcana Poster Print, featuring all 24 images from the deck.
LEVEL 1000 | (STATUS: LOCKED)
- 12"x16" ETA Tarot Minor Arcana Poster Print, featuring all 52 images from the deck.
- 5"x8" JUMBO ETA Tarot Card, random selection
- +1 Mini Print, +1 Art Magnet, +2 Crystals
Ready to see what we've done?
The artwork is complete, the graphics are ready to go, we know what to expect from the prints...now, we just need you!
The Official Deck
- 2.75" x 3.75" Front/Back colour, full bleed side edges (80 cards Total)
- 22 Major Arcana Cards + 2 Bonus Cards
- 56 Minor Arcana Cards
- 300g cardstock, rounded edges, smooth finish
- Custom designed Tuck Box
- Fully illustrated artwork for each card design, featuring 76 Emerging Toronto Artists + 4 International GUEST artists.
Artist Catalogue & Guide Book
- Available via 'THE LOVERS' reward level, paired with the deck -or- as an $35 ADD-ON to any pledge.
- 8.5"x11" Front/Back Full Colour catalogue.
- Soft cover, perfect-bind
- Features all cards artwork and the artist, contact info, biographies, card interpretations, keywords and more.
- Tarot explanation guide, example spreads and instructions.
- information about the project, the process, including progress photos!
Being a KICKSTARTER backer, means when you pledge $8 or more on our campaign...
You become part of the full, exclusive experience! And you get all this:
- Backstage access to *exclusive content* on our ETA TAROT site, featuring all card descriptions, keywords and artist listing. (Access begins October, 2017)
- Membership to our BACKERS & ARTISTS ONLY, private Facebook group! We will be posting photos, videos, artist interviews, weekly Tarot readings and even live streams of the GALLERY SHOW in November @ Freedom Factory, Toronto. (Access begins October, 2017)
- 1 Tarot Card drawn from the official ETA Tarot deck at random, will be attached to a custom reading just for you, mailed along with any other selected rewards.
- Participation in our CARD DESIGN VOTE That means YOU get to help select which one of these 3 concept variations will be printed onto the finished deck!
- +Any of the bonus rewards, potentially unlocked from our stretch-goals.
First, select a pledge level.
You will then gain immediate access to our Backers Only updates - and the journey begins!
We are shipping out the deck DECEMBER 2017
- YES, we ship WORLDWIDE! All additional shipping costs are 1 flat rate worldwide.
You can access and claim different rewards levels based on the amount you pledge. Here's what is available!
The Official Deck | Early Bird Price Special*
- 80 Card ETA Tarot deck, in custom designed tuck box
- + Backer Goodies, which include updates & the following:
- Access to online card interpretations, keywords and artist listings.
- Access to exclusive backers' Facebook group for artist Q&A, videos, progress photos, readings and more.
- 1 Randomly drawn card from the deck, attached to a 'reading' for you!
- VOTING on the official ETA Tarot card backing design (to be printed onto the decks).
- Eligibility to receive STRETCH-GOAL bonuses.
*The official ETA Tarot deck will be offered at reduced prices for early pledgers, as a thank-you for helping us kick-off the campaign! Limited qty will be available of the special pricing.
You can also pledge to own the ORIGINAL ARTWORKS from some of our participating artists. These pledge levels begin at $750:
We've made 13 of the Original Tarot Artworks available exclusively through this campaign. Each one will also come with:
- 1 ETA Tarot Deck
- 1 Art Guide Book
- 1 *EXCLUSIVE* Custom Wood Burned Tarot Box, with [your name] printed on the front!
- + All Backer Goodies
If you are interested in the original artworks, you may contact us first to ask for more images & details! - ETA.TAROT@gmail.com
Click to view them in THE ONLINE GALLERY here:
| KNIGHT of CUPS | EIGHT of SWORDS | QUEEN of WANDS | QUEEN of PENTACLES | TWO of PENTACLES | VI. THE LOVERS | XXIII. THRIVING ARTIST | II. HIGH PRIESTESS | XII. HANGED MAN | XV. THE DEVIL | XIV. THE STAR | PAGE of SWORDS | KING of PENTACLES |
All 80 of the original artworks by the artist, ARE available - but only these 13 selected ones are part of our Kickstarter campaign which include the bonus goodies. Please feel free to browse our online gallery if you are interested in purchasing other pieces separate from the campaign.
Add-ons are items that can be added to any pledge level for additional cost.
You would simply 'adjust' your pledge amount to include the following additional costs, then let us know you would like to add the item! As we reach certain 'stretch-goal' levels in our campaign, additional ADD-ON items will be unlocked and become available! Keep checking back to see if we have added anything new...
- ETA Tarot | Art Guide Book - Our beautiful100-page companion catalogue, that features stories, artwork, artist bios & more. (You may add this one on now, simply increase your pledge amount by +$35 then let us know!)
- LOCKED || ETA Tarot | Keychain/Pendant - A custom engraved wooden tag, by artist Chris Burns/Champstiles, featuring the ETA Tarot logo on one side, and your choice of Cups, Swords, Pentacles, Wands, King or Queen image on the other side.
- LOCKED || ETA Tarot | Custom Tarot Box - A wooden box for your Tarot deck, logo burned into the lid, plus [your name] custom engraved on the front, by artist Chris Burns/Champstiles.
- LOCKED || We will reveal what this item is once we unlock the next level.
The ETA Tarot is a collaboration between 80 artist, from the Emerging Toronto Artists community, produced by ETA founder/director, Alex Trilli. Artists each went through an online application process to be selected for deck production & curated group show, being held November 10-16, 2017 at Freedom Factory, Toronto. What truly makes this project so special, is that all the original artworks & artists, will be all together, during our gallery event open to the public!
[...Live in Toronto? RSVP now to our gallery show on Facebook | HERE!]
The Emerging Toronto Artists community, was created to help promote, support and build a diverse networking platform for Toronto artists. The ETA hosts an annual juried awards show, the ETA Awards, as well as numerous gallery events throughout the year - such as this one!
76 Toronto based artists, with various artistic backgrounds, working in different mediums and at all different stages in their careers, signed on to our ETA Tarot project earlier 2017, to create 1 assigned Tarot card artwork each. However, in addition to our local artists, we took the opportunity to broaden our network and integrate a few talented international artists into our community & project. In our deck, the 4 KNIGHT cards of each suit in the Minor Arcana (symbolic of a travel & journeys), were reserved and created by artists from distant lands...
| TRUMPS | FOOL - Tino | I. THE MAGICIAN - Bronte Stefaniuk | II. THE HIGH PRIESTESS - Andrés Silvera | III. THE EMPRESS - Jon McTavish | IV. THE EMPEROR - Emily Bright Barkas | V. HIEROPHANT - Ayla Mode | VI. THE LOVERS - Stephanie MacLean | VII. THE CHARIOT - FLIPS BSC | VIII. STRENGTH - Linda Langerak | IX. THE HERMIT - Marty Adem | X. WHEEL OF FORTUNE - Theo Kaps | XI. JUSTICE - Lisa Boros | XII. HANGED MAN - Chris Burns | XIII. DEATH - Jennifer Radford | XIV. TEMPERANCE - TRILLI | XV. THE DEVIL - Amanda Maccagnan | XVI. THE TOWER - Patrick Lemieux | XVII. THE STAR - Krista Sobocan | XVIII. THE MOON - Carmen Li | XIX. THE SUN - Michelle Dinelle | XX. JUDGEMENT - Terryl Knox | XXI. THE WORLD - Lee Howard | [XXII.] THE CURATOR - James Flux [XXIII.] THRIVING ARTIST - Giselle Selim
| CUPS | Ace - Alex Scovino | Two - Domini Anderson | Three - Supreetha Tiru | Four - Travis Stedmond | Five - Cam Edmonds | Six - Tiffany MacIsaac | Seven - Aurora Pagano | Eight - Kelly Crozier | Nine - Vada Sitram | Ten - Thierry Levesque | Page - Amy Sorensen | Knight - Andy McCready [International: New Zealand] | Queen - Alexa Trilli | King - Erin Taylor
| PENTACLES | Ace - April Bahamra | Two - Tomas Zatrak | Three - Dana McCool | Four - Rochelle Derlick | Five - Caitrionart | Six - Richie Bubb | Seven - Steph Braithwaite | Eight - Iouliana Pillai | Nine - Jaded Realms/Elisha MacDonald | Ten - Nathan Dixon | Page - Svetlana Gayvoronskaya | Knight - Martin Sterling [International: UK] | Queen - Malinda Prud'homme | King - Anna Gruca
| SWORDS | Ace - Stephanie Smash | Two - Lauraine Paradis | Three - Jordyn Taylor | Four - Zoddo | Five - Joseph Bencic | Six - Christine Bailey | Seven - Soraya Torres | Eight - Catherine Hennessey | Nine - Erika Stark | Ten - Kristijonas Gutauskas | Page - Paul Glyn-Williams | Knight - Flamboya [International: Austria] | Queen - Danielle Ouellette | King - Luis A. Peña
| WANDS | Ace - Zertajia Mughal | Two - Matt Tribe | Three - Kimberley Dewing | Four - Amy Lee | Five - Tabitha White Tree | Six - Cat Scott | Seven - Sam Braithwaite | Eight - Krystine McDermott | NIine - Judith McKay | Ten | Gratian Dsouza | Page - Paradox Dish | Knight - Taaba Mustapha [International: Algeria] | Queen - Eva Lewarne | King - Alan Kennedy
Printing/Shipping & Production ($7,500) - The cost of printing, shipping and producing, the minimum amount decks.
Kickstarter Fees & Merch: ($2,000) - The is the minimal cost required to cover the expenses of the campaign after meeting our initial goal.
Artist's Compensation & Graphic Design: ($1,500) All the artists benefit from your support of our campaign! This is the amount designated from our minimal goal to reward artists participating in the deck creation, including graphic designers.
Thank you for supporting ETA Tarot.
Risks and challenges
Our ETA Tarot deck goes to the printers the first week of October!
Since the artwork is complete and ready to go, and the printers are based in Canada (and I have worked with them before), I am confident in the printing time for our final products and have been quoted a 10 day turn over for 1000 units (and am sending them to print a month in advance to insure plenty of extra time.)
However, in dealing with high volumes of product, there may be unanticipated delays in shipping from our end, to the backers. I still however, have left a significant amount of extra time to allow for such delays.
in anticipation of delays with regards to shipping to outside Canada & USA, I have planned to ship overseas backers first to allow for longer transit times, followed by USA & Canada backers, since I am guarantee 3 business days from time of shipping.
The fulfillment date for the rewards is scheduled for mid December, and since we are due to receive the decks in time for our gallery show on November 10, the remainder of the November month will be spent fulfilling our Kickstarter campaign rewards.
I have planned my timeline in anticipation of delays, with the goal in mind to have everyone receive their items in time for the HOLIDAYS! :)
Backers will be informed of the progress of shipping after the campaign is successfully funded.
Thank you to all!Learn about accountability on Kickstarter
- (17 days)