Share this project


Share this project

Ada is an infinitely expandable camera trigger, making high-speed, camera trap, and timelapse photography affordable for everyone.
Ada is an infinitely expandable camera trigger, making high-speed, camera trap, and timelapse photography affordable for everyone.
1,971 backers pledged £290,386 to help bring this project to life.

A Change of Name

Posted by Triggertrap (Creator)

Few said it more eloquently than that spear-shaking gentleman who opined “What's in a name? That which we call a rose by any other name would smell as sweet!”

Violets are blue, and roses are… part of the problem.

We live in a mysterious world.

We had a very polite but ultimately rather threatening letter from APMWSNBN (A Photography Manufacturer Who Shall Not Be Named). It turns out that they took grave offense at the name we had picked out for our shiny new Triggertrap product, stating that they own all rights to part of the name we had picked, in names of all photography products, everywhere.

Imagine, if you will, a long rant here about the Trademark system, which enables a company to trademark the 309th most common word in the English language. The word in question is is slightly more common than “list”, and slightly less common than “ever”. (As a cunning linguistical aside, the list of most common words is fascinating)

Personally, I don’t think they have a case, but unfortunately my personal opinion counts little in matters such as these, and the company in question are much bigger and deeper-pocketed than we are. To confirm my opinion, Triggertrap would have to hire an army of lawyers and spend a fortune. So we were faced with a choice: 1) Do we stick to our guns and invest a lot of your Kickstarter-raised money into an expensive legal battle, or 2) do we go to the nearest pub to brainstorm a new name for our product?

You’ll (probably) be glad to know that instead of investing £50k in lawyers, we selected option 2, invested £50 in creativity lubrication (beer) and chose the latter. You'll also be glad to know that my idea of calling it the 'ModularFluxModuleClicker' was rejected. We also rejected using the Norwegian phrase for "full speed subject", as that would be "Full Fart Fag". No, seriously.

A Post-It™ powered brainstorm
A Post-It™ powered brainstorm

The new name for this product is Triggertrap Ada.

The name change means that we'll gradually be removing all references to the old name from our site and from this Kickstarter page - but rest assured, 'Triggertrap Ada' is merely a change of name - the product is every bit as awesome as it ever was.

Why Ada?

We’re glad you asked!

We spent a long time trying to think of the perfect replacement name (and goodness knows we considered a few - check out the ocean of post-its) - but in the end settled on something that meant a lot to us in different ways.

Ada is a name with a great pedigree. Many of you will be familiar with Ada Lovelace, the 19th century mathematician widely regarded as the world’s first computer programmer. What better way to pay tribute to one of our code-conjuring ancestors than by naming the next generation of Triggertrap hardware after her?!

Speaking of the “next generation”, there’s another reason why we thought Ada would be a good fit for us. It’s also the name of our CTO’s lovely two-year-old daughter; seen below being her utterly charming and not-at-all scary little self:

We hope you like the new name - just bear in mind that if you don't, we’ll set Ada on you!

The Backer Survey & what we need from you

We’ve received the money from Kickstarter (and, in case you wondered, we did do a happy dance when a quarter of a million pounds showed up in our account), which means that we can start phase two of our plan to revolutionise high-speed photography triggering: Getting your details!

We have teamed up with the amazing BackerKit, who are going to help us with this part of the journey. You’ll get a message from them asking to fill in your details - your shipping address, the camera cables you need and so on.

In addition to asking you all the obvious questions, this is when you’ll be able to place your orders for additional cables and sensors.

We’re still on course for a shipping date of May 2014 (if that changes, we’ll keep you posted, of course), but if you think you may move house between now and then, don’t worry! You’ll receive a login that enables you to keep your address up to date, and we’ll be sure to email you again before we start shipping, so you can do a final check to make sure there are no delays in getting you your shiny new Triggertrap Ada kit! (Getting used to the name already, aren’t you?!)

What have we been up to?

Rest assured we haven’t been sat around counting money since the Kickstarter campaign ended (if only!) - there’s plenty of hard work to be done and we’re getting right on with it.

Since the campaign closed a month ago, in addition to our name-changing shenanigans, we've been motoring away at developing our new product further. Most excitingly, we’ve taken delivery of a new set of prototypes for the Triggertrap Ada enclosures.

Ooh, all shiny and new! Note especially the new battery door; the big boxy version from the previous prototype is gone, now it's all sleek, smooth, recessed, and sexy. Yes, a sexy battery door. Really. 

As you’ll see from the photos, the sensors have received a design tickle - notably, the connector is now sturdier (and a little bit wider) than the previous version.

We tweaked the design of the interconnects after our first 3 months of testing with the prototypes - the sockets are now far better supported than before.

We also have a new draft PCB layout (pictured) and have been testing our previous prototypes to destruction in order to improve power consumption.

Finally, we’ve also replaced the microcontroller contained in the Triggertrap Ada base block. We want one that has more memory so we can fit loads more cool stuff on it, and we want to make sure it can still be programmed using the Arduino IDE so we’re working on a new bootloader too. Phew!

What’s next?

There’s plenty more to do, of course. In the next month or so we need to finalise the new PCB layout and confirm our bill of materials, which will eventually be sent to our factory. When we have that we can get updated costs from our suppliers, which will be super important in making sure that all our backers get the best-quality kit that we can put together.

Software-wise, we’re going to be finishing the bootloader for the new microprocessor and, more generally, working on making Triggertrap Ada’s user interface really, really great to use.

We know you’ll want to keep up with all the details of how we’re spending your hard-earned cash, but don’t worry, we’ll pop back up with another update before too long! Until then, here’s wishing all our excellent Kickstarter backers a brilliant festive season and a tremendously fun New Year!

David, Joar Mortveit, and 28 more people like this update.


Only backers can post comments. Log In
    1. Missing avatar

      Clinton M on

      Got to love Trademarks and legal stuff. You guys could have put out a new naming suggestion post. Though I can't image trawling through ~2000 suggestions would be fun. Plus my suggestion also appears to be Trademarked. Swapping out word 309 for word 306. Either way I cannot wait to get my hands on the newly named Ada.

    2. Richard Norrish on

      I never received an email regarding a survey. The only recent news was this update. I'll follow the link, but wanted to make it known that there may be another issue.
      Thanks for all your work.
      Onward and upward!

    3. Missing avatar

      Adam Neufeld on

      Yeah, good call on just moving on. It's not exactly a dead trademark.

      Are there plans for retail distribution?

    4. Khürt L. Williams on

      I did not received a Backer Survey. NOTE: I will check my spam folder but it's more likely I didn't receive one.

    5. Jonathan Yao

      Odd, I filled out the survey, but the add-ons page was blank.

    6. Triggertrap Creator on

      Hey there! I've just spoken with BackerKit, and they mention everything should be working fine again now - Please re-try.

      If you have any further issues, and you can't access, you can e-mail BackerKit directly on

      Sorry about the wobbles, I guess BackerKit couldnt' handle the hordes of eager Triggertrap backers all at once :)

      ~ Haje

    7. Missing avatar

      Chris Laws on

      So all good. Took the survey. Added the mobile cable and filled in CC info for payment but the system won't accept payment values in GBP - even though GBP was the default currency. A bit stuck for now. I'll try again later when this has hopefully been resolved.

    8. Triggertrap Creator on

      @Johan: "What's the deadline for answering the Backerkit survey"

      Not sure yet; We highly recommend filling it in as early as you can, as that helps us plan the numbers of items we have to have manufactured. We'll ping out another e-mail to everyone when we have a proper deadline, but I'd expect that to be in February / March 2014, so you do have a bit of time!

    9. Missing avatar

      Steve McIlree on

      I opened the email from Backerkit and before the one containing this message. I had no problems with the link and successfully completed the survey.Since I saw that message first I did wonder about where the NTSNBSA (Name That Shall Not Be Said Aloud) had gone. I also wondered why the Americans with Disabilities Act was being referenced so often. (Apologies to young Ada as well as Ms Lovelace.)

    10. Missing avatar

      Johan Oscarsson on

      Oh, and by the way... Grab a marker and draw a few stitches on Adas forehead and she could totally be the new Chucky! *shudder* ;-)

    11. Missing avatar

      Johan Oscarsson on

      Didn't see this information anywhere: What's the deadline for answering the Backerkit survey? (Don't know yet if I have the funds for ordering additional sensors)

    12. Simon Jerina on

      yep, same error when trying to follow the link...

    13. Triggertrap Creator on

      I'll contact BackerKit to see if there's anything they can do to fix this - sorry about the teething troubles, folks!

    14. Missing avatar

      Andreas on

      samep problem here with backerkit - not working :(

    15. Nigel J


      I believe you did the correct thing in relation to the name - long live Ada!

      I hope that you will ensure that the catch on the battery compartment can withstand plenty of use especially in cold conditions. I currently have many remote controls and other electronics with what appears to be a similar catch and a significant number of them are now held closed with sticky tape or the covers are missing as a result of the catch breaking off from the door.

      Best wishes for the project,

    16. Troy Baverstock on

      I also get the same error when i try to submit the help form :P

    17. Troy Baverstock on

      I also have the error "We're sorry, but something went wrong." tried on iphone, ipad and pc

    18. Missing avatar

      Pupmeister on

      I am getting the same error as Irawan, if I try Firefox and IE, but have found that I can get the first page to load in Chrome, but after that I get the error "We're sorry, but something went wrong" when I click on the first continue link

    19. Triggertrap Creator on

      Humberto: I get where you are coming from, but honestly, we can either continue naming, shaming, and being angry about it, or we can focus our energy on creating the best product we can. We just want to put it behind us, and move on.

      Irawan: If you get any problems with BackerKit, please contact them on, their customer service is fantastic, and they'll be able to help you very quickly.

    20. Missing avatar


      The BackerKit Link give error message "We're sorry, but something went wrong." for both links

    21. Missing avatar

      Humberto Borges on

      "APMWSNBN" is cute but it does not cut it.
      You should have named the C&D authors so this little backers community would be informed about who these photography-related greedy common-name-hoggers really are.

      Corporate "Douchbaginess" must be exposed, never protected.

      (...It was Leica, the $6,999 monochrome camera manufacturer, wasn't it ?...)

    22. Kat Todd on

      Bye Redsnap and Hi Ada.
      Merry Christmas and Happy New Year.

    23. Missing avatar

      Steven Fish on

      I happen to own a camera made by that company whose name is a color at the long wavelength end of the spectrum. They do have a pretty good claim to the name and a track record of not backing down. You might have prevailed, but it wouldn't have made your product any better. Wise choice to avoid legal entanglements.

    24. SupperDog

      Hello, Ada.