A Change of Name
Few said it more eloquently than that spear-shaking gentleman who opined “What's in a name? That which we call a rose by any other name would smell as sweet!”
Violets are blue, and roses are… part of the problem.
We live in a mysterious world.
We had a very polite but ultimately rather threatening letter from APMWSNBN (A Photography Manufacturer Who Shall Not Be Named). It turns out that they took grave offense at the name we had picked out for our shiny new Triggertrap product, stating that they own all rights to part of the name we had picked, in names of all photography products, everywhere.
Imagine, if you will, a long rant here about the Trademark system, which enables a company to trademark the 309th most common word in the English language. The word in question is is slightly more common than “list”, and slightly less common than “ever”. (As a cunning linguistical aside, the list of most common words is fascinating)
Personally, I don’t think they have a case, but unfortunately my personal opinion counts little in matters such as these, and the company in question are much bigger and deeper-pocketed than we are. To confirm my opinion, Triggertrap would have to hire an army of lawyers and spend a fortune. So we were faced with a choice: 1) Do we stick to our guns and invest a lot of your Kickstarter-raised money into an expensive legal battle, or 2) do we go to the nearest pub to brainstorm a new name for our product?
You’ll (probably) be glad to know that instead of investing £50k in lawyers, we selected option 2, invested £50 in creativity lubrication (beer) and chose the latter. You'll also be glad to know that my idea of calling it the 'ModularFluxModuleClicker' was rejected. We also rejected using the Norwegian phrase for "full speed subject", as that would be "Full Fart Fag". No, seriously.
The new name for this product is Triggertrap Ada.
The name change means that we'll gradually be removing all references to the old name from our site and from this Kickstarter page - but rest assured, 'Triggertrap Ada' is merely a change of name - the product is every bit as awesome as it ever was.
We’re glad you asked!
We spent a long time trying to think of the perfect replacement name (and goodness knows we considered a few - check out the ocean of post-its) - but in the end settled on something that meant a lot to us in different ways.
Ada is a name with a great pedigree. Many of you will be familiar with Ada Lovelace, the 19th century mathematician widely regarded as the world’s first computer programmer. What better way to pay tribute to one of our code-conjuring ancestors than by naming the next generation of Triggertrap hardware after her?!
Speaking of the “next generation”, there’s another reason why we thought Ada would be a good fit for us. It’s also the name of our CTO’s lovely two-year-old daughter; seen below being her utterly charming and not-at-all scary little self:
We hope you like the new name - just bear in mind that if you don't, we’ll set Ada on you!
The Backer Survey & what we need from you
We’ve received the money from Kickstarter (and, in case you wondered, we did do a happy dance when a quarter of a million pounds showed up in our account), which means that we can start phase two of our plan to revolutionise high-speed photography triggering: Getting your details!
We have teamed up with the amazing BackerKit, who are going to help us with this part of the journey. You’ll get a message from them asking to fill in your details - your shipping address, the camera cables you need and so on.
In addition to asking you all the obvious questions, this is when you’ll be able to place your orders for additional cables and sensors.
We’re still on course for a shipping date of May 2014 (if that changes, we’ll keep you posted, of course), but if you think you may move house between now and then, don’t worry! You’ll receive a login that enables you to keep your address up to date, and we’ll be sure to email you again before we start shipping, so you can do a final check to make sure there are no delays in getting you your shiny new Triggertrap Ada kit! (Getting used to the name already, aren’t you?!)
What have we been up to?
Rest assured we haven’t been sat around counting money since the Kickstarter campaign ended (if only!) - there’s plenty of hard work to be done and we’re getting right on with it.
Since the campaign closed a month ago, in addition to our name-changing shenanigans, we've been motoring away at developing our new product further. Most excitingly, we’ve taken delivery of a new set of prototypes for the Triggertrap Ada enclosures.
Ooh, all shiny and new! Note especially the new battery door; the big boxy version from the previous prototype is gone, now it's all sleek, smooth, recessed, and sexy. Yes, a sexy battery door. Really.
As you’ll see from the photos, the sensors have received a design tickle - notably, the connector is now sturdier (and a little bit wider) than the previous version.
We tweaked the design of the interconnects after our first 3 months of testing with the prototypes - the sockets are now far better supported than before.
We also have a new draft PCB layout (pictured) and have been testing our previous prototypes to destruction in order to improve power consumption.
Finally, we’ve also replaced the microcontroller contained in the Triggertrap Ada base block. We want one that has more memory so we can fit loads more cool stuff on it, and we want to make sure it can still be programmed using the Arduino IDE so we’re working on a new bootloader too. Phew!
There’s plenty more to do, of course. In the next month or so we need to finalise the new PCB layout and confirm our bill of materials, which will eventually be sent to our factory. When we have that we can get updated costs from our suppliers, which will be super important in making sure that all our backers get the best-quality kit that we can put together.
Software-wise, we’re going to be finishing the bootloader for the new microprocessor and, more generally, working on making Triggertrap Ada’s user interface really, really great to use.
We know you’ll want to keep up with all the details of how we’re spending your hard-earned cash, but don’t worry, we’ll pop back up with another update before too long! Until then, here’s wishing all our excellent Kickstarter backers a brilliant festive season and a tremendously fun New Year!