To be honest, I wasn’t focused one making a TreeSpirit book until a New York City publisher, contacted me after seeing TreeSpirit in the news, and offered to do a book! I would have liked to just accept his advance and let them run with it all: design, production and distribution, even a modest publicity tour. But when we discussed our visions for this first-ever TreeSpirit coffee table book, we simply couldn’t agree on anything. The breaking point was my wanting to discuss recycled paper; how could we KILL TREES TO MAKE A BOOK ABOUT... VALUING AND LOVING TREES. He was offended by the topic, thinking I was maligning his industry, his publishing history and by association him. I explained that society, and paper-making and book-making has changed. Killing trees is no longer necessary to make a high quality book, that today there are excellent recycled papers, even for photographic reproductions (which I use for TreeSpirit printed promotional materials). No go; the deal was dead.
From these exchanges, I became clear I had strong ideas about how this book MUST be made, and without ethical or environmental compromises. The Kickstarter campaign was born! The world can enjoy a beautiful photo book about loving trees, without having to kill any! Win-win! And, as I leaned into this idea, I realized that of course I DO want a high-quality design, and aesthetically appealing layout. All you pledgers all get a high-quality book you can feel good about. AND know you helped make it possible. As I like to say, it takes a forest; hundreds of trees supporting each other for a common good.