Visit us at: TreefortFive.com
Update #10 · Aug 10, 2013 - $5000 Stretch Goal Reached
Update #8 · Aug 4, 2013 - $3500 Stretch Goal Reached
Update #7 · Aug 3, 2013 - One Week Left!
Update #6 · Jul 28, 2013 - New Backer Level - $25 Apples and Oranges Box
Update #4 · Jul 17, 2013 - $2500 Stretch Goal Reached!
Update #3 · Jul 14, 2013 - $1500 Stretch Goal Reached!
Update #2 · Jul 13, 2013 - Stretch Goals & Add-Ons
Update #1 · Jul 13, 2013 - Fully Funded!
How it all began:
As a little girl making fabric pizza (essentially scraps of fabric fused together into one cool-looking art piece) with her quilting-instructor Mom, I knew I'd always want to make things. Over the years, I've made horrific disasters in some cases, painfully poked my fingers with sewing needles too many times to count, and sewn fabric together incorrectly, causing me to firmly plant my face on the table until I'm ready to pluck the thread out and start again. Luckily, this has added up to about 20 years of learning the do's and don'ts, and the best and worst techniques to make things.
I've dipped my toes in practically every craft you can think of, and at age 25, I can confidently say, "I. Love. Making. Toys." I've been running an Etsy shop for over a year now, mostly selling crocheted plush toys and patterns and it's been an absolute blast. But lately, I've run into more and more customers or family members or friends who keep repeating "I'm just useless when it comes to crafts! I wish I could make things." To sum it up in simple terms: This makes Danielle sad. Making something from scratch is probably my favorite feeling - it's fulfilling and genuinely exciting to sit there and say "Yeah I made that. No big deal." (Even if a few of your fingers are adorned with bandaids.)
The big epiphany:
So I started thinking: How did I learn? Outside of my Mom teaching me the very basics of hand sewing, using patterns, and using the sewing machine, I took it upon myself to learn the rest. But where did I look? Well, everywhere. Books, online tutorials, forums, Youtube videos, you name it. There wasn't really one place that I could go to and say, "Yeah, that's the place to learn." But maybe I could make that place?
It also occurred to me that I had the advantage of a magical craft supply closet in my home. It was my Mom's and I raided it pretty frequently. Now I tend to recreate that wonderful closet in my own apartment, but I'm always running off to the nearest craft store to find more. What if I could recreate that sense of a fully stocked supply closet with boxes of materials and patterns ready to go?
So, I'm sure you're following where I'm going. I'm not that subtle. On to the next section!
Introducing Treefort Five:
First off, to get the question out of the way: Why the name Treefort Five?
I've always wanted a tree fort. Always. It's probably the coolest thing you could think of. Your own private place to escape to and it's up in a tree. If I could have my art room in a tree fort, I'd be up there in an instant. But the idea of kids sitting in a circle in a tree fort also made me think of the sewing classes I'd tag along to as a little girl. I wanted to start a brand that had that feel. A small close-knit (chuckle) place where people can feel like they can escape and just create and learn.
But why "five"? I like numbers. And words. Say it fast and you'll hopefully smirk.
So what's the goal?
- An ever-growing library of skill tutorials and videos related to making plush toys
- Free and premium plush toy patterns
- All-in-one pattern and material boxes (including everything you'll need to make a plush toy)
- Memberships! (Exclusive discounts for being part of the community)
- Creating THE place to go to for learning how to make plush toys.
But that's just logistics...
The real goal:
I want people to have the warm fuzzy feeling of making a toy as a gift and watching their son, daughter, niece, nephew, friend, or family member's face light up when they first see that handmade creation. It's really the best feeling.
And if all goes well, they'll take the skills they've learned, start making their own creations, and pass on their own skills. Circle of life, pay it forward, and all that jazz. THAT's the goal.
So why am I here?
As much as I'd love to say "Ready, set, GO!", it's a bit more complicated than that. And I need your help. With a website to set up, tutorials to film and create, patterns to whip up, and boxes to assemble, to put it lightly, it's a big project.
The goal amount for this Kickstarter will enable me to create the first 50 boxes (Peek-A-Boo monster), as well as cover the other reward levels, packaging, video equipment, website fees, and shipping costs.
I'm excited and hopefully you are, too. So here's how you can help:
What better way to kick off a Treefort Five launch than offering the very first box: The Peek-A-Boo Monster Plush! Check out the list of prizes to see which one works best for you:
The following add-ons are available for any physical order (all but the thank you and patterns). You must have already pledged for the $15 level or above to receive an add-on. If you are an international pledger, please at the indicated amount to any add-on pledges.
How do I get an add-on? Just increase your pledge to the correct amount and when the campaign is complete, you'll receive a survey asking to specify your add-on request.
These add-ons will be unlocked if the corresponding stretch goal is reached.
LOCKED $25: The Fire Truck Box (International pledgers, please add $15 for shipping)
What happens if I surpass my goal of $1000? That means excellent news for you! Check out the stretch goals below:
And more to come if we get further!
Risks and challenges
The biggest risk? I'm just one person. A motivated one, but one person, nonetheless. Luckily, I have checked and double checked pricing and my timelines to make sure that both the site launch and reward fulfillment will be done on time. And I have an amazing support system, who are happy to lend a hand filling boxes, editing videos, etc. I wouldn't be launching if I wasn't confident that it could happen.
Plus there's not too much more to tackle once funding gets in. The monster plush is ready, the pattern's almost complete and I've written out my first skill tutorials.
And if you have any questions for me, I'd be happy to answer them, so just let me know!Learn about accountability on Kickstarter
- (30 days)