About this project
Announcing Standard Luggage Co's Ultimate Travel Backpack V.2.0
Our Ultimate Travel Backpack is the only travel bag you'll ever need. Do you hate the feeling of dread, wondering if your checked luggage made it your destination? Do you despise the gouging fees that airlines charge you for checked baggage? We've designed the Ultimate Travel bag to solve those problems. Use our backpack to save time and money by never checking a bag.
Created By You
Standard Luggage Co. is a Kickstarter-born company. One year ago, we successfully launched a campaign to create the Ultimate Travel Backpack. Thanks to you, thousands of people use our 3-in-1 Travel Backpack every day.
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Why We Are Back
The Kickstarter community epitomises how companies should listen to customers, and create new things.
- With feedback from backers, we’ve been able to take our crazy little idea, and transform it into a growing line products to help people travel easier and happier.
- Over the last year, we’ve travelled countless miles, constantly thinking about how we could improve on our original design.
- We’ve spoken and listened to our customers, their needs, and their desires.
- This announcement is exclusive to the Kickstarter community
- Kickstarter members will get first access to the updated v2.0 design with exclusive reward tiers that will only be offered through this campaign page.
What The Experts Are Saying
Travel Backpack Demo Video
& How to Use:
New in Version 2.0
We know many people will be seeing our bag for the first time. So we’ll focus on the new features first, and then we'll recap all the previous features.
The biggest thing we heard from customers is that you wanted a way to detach the computer pocket for the plane. The bag is great for fitting in the overhead bin, but way too bulky for under the air plane seat. Solution: We’ve equipped v.2.0 with a sliding system that allows you to easily remove your laptop and tablet.
The next thing you said was the bag needed more comfort. Solution: We’ve overhauled both the backpack and shoulder straps. Now there's more padding on the Backpack straps. In addition, the shoulder strap was redesigned with more cushioning that will ensure both carry modes are sturdier and hug your shoulders.
The next thing you said was you needed an inconspicuous pocket to stash cash and passports. And we thought to ourselves, wouldn’t it be great if it was completely hidden?
It's worth mentioning there are dozens of other improvements that enhance the quality of the bag. Through customer feedback we quickly realised what needed to be fixed, and incorporated your these changes into v2.0. Improvements such as reinforcing weak points, more rain sealant, redesigning the rain-cover, more pockets and others...
The mission of Standard Luggage Company is to create versatile travel gear that adapts to any situation. We sought out to design a travel system that would work equally well when riding a motorbike ride through Saigon or breezing in your client’s boardroom. Solution: Design a bag that works in 3 carry modes: a Suitcase, Backpack, and Shoulder Bag.
Hideaway straps make it easy to streamline the look of the bag - for when you need to make great a first impression.
The bag was specifically designed to be the maximum legal carry-on size that conforms to airline rules.
Padded top and side handles make it easy to remove from an overhead bin or from under a seat. Handy outside pockets provide easy access to boarding passes, books, or other items you may need while travelling on trains or planes.
It’s very easy to pack, and opens up like book. A full perimeter zip open all the way around the top, and allows you to pack this it like a suitcase. The bag has a soft-skeleton shell that allows the bag to maintain its shape while packing.
Inside you’ll find many clever pockets. Noteably, there is this sleeve for keeping garments wrinkle free.
Need to carry all of those extra souvenirs on the way home? The bag can expand. This zip adds an instant 10L capacity!
Sometimes you need to be prepared for contingencies. On the sternum strap you’ll find a safety whistle. We also included a rain-cover because you never know when it’s going to pour.
In case you are travelling with wheeling luggage, this integrated sleeve makes it easy to attach, and roll on top of it spinning luggage.
The zip pulls come in two colors, included, to match your individual style, or keep your bag different from your partner. Or you can remove them outright, to make the bag black and stealthy.
If you have any questions about the features, just shoot us a message and we’ll be happy to get you more details.
Tier 1 & 2 quantities are limited so act fast!
Tier 1: Super Early Birds ($130CAD ~$100USD)
Super Early Birds will receive their backpack super fast and at this super exclusive price tier. Ships Oct 17th.
Tier 2: Early Birds ($150CAD ~$115USD)
Early Birds will receive their backpack fast and at this exclusive price tier. Ships Oct 31st.
Tier 3: Kickstarter ($170CAD ~$130USD)
Kickstarter members will receive their backpack before the general public and at this exclusive price tier. Ships Nov.28th.
Want more than one backpack? Yes you can!
Just multiply the (reward tier price + shipping) x (the number backpacks) you need. For example 2 backpacks at tier 3: (170 + 20 shipping) x 2 = $380 CAD.
With shipping before the holidays, it makes a GREAT GIFT for the travel junkie in your life :)
Materials and Warranty
We're more confident than ever in the quality and materials of v.2.0. Our products are built to last, and the bag will be backed by our Lifetime Warranty. Made from premium 1680 denier fabric that is durable, water-resistant, and easy to clean. The bag is constructed from the with best quality fasteners from brand name manufacturers—YKK and ITW Nexus.
Rewards & Shipping Schedule
To get you our rewards faster and reward early backers, we’ve arranged with our manufacturing partner to deliver in smaller batches. This approach will allow us to deliver rewards faster than many Kickstarter projects. We will do our best to keep you updated via e-mail as we reach key dates:
If there are any changes to this plan, they communicated as soon as they are known via e-mail and the project updates page.
About Standard Luggage Co.
We are a crowd-funding born company. In March 2015 we launched our campaign on Kickstarter to create the Ultimate Travel Backpack.
Standard Luggage Co. strives for design and innovation excellence in providing modern, versatile, and durable gear for the global traveller. Based in Toronto, Canada, we’ve spent restless nights and countless miles on the road.
Our designs are built on the principle that you can live, work, and move spontaneously. We make products that break the norms. We are modern travellers and digital professionals that sweat the details so you can focus on your worldly goals and the places you want to be.
THANK YOU FOR YOUR SUPPORT, we couldn’t have done it without you!
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Risks and challenges
We have a proven track-record of delivering on Kickstarter. The Standard Luggage Co. team has experience successfully fulfilling large volumes of travel products across globe for over a year.
And it goes without saying, we will be fully transparent through all campaign stages: fundraising, unit production, freight forwarding, and backer shipping. To minimise risks, a number of key steps have been taken prior to launching this campaign:
• The design and development of our v.2 product is already complete
• We work with proven suppliers with whom we have established relationships (and personally visited)
• If there is a production issue, we’ll personally fly out to the manufacturer and get it resolved
• We have experience and operating an established global shipping network
• We’ll use our existing customer support system to support the campaign
• In the unlikely event that the backpack delivered to you is defective, we’ll replace it ASAP.
Should any issues arise we’ll notify backers immediately via e-mail and our campaign announcement page.Learn about accountability on Kickstarter
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