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$826 pledged of $30,000 goal
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By Gina "Jet" Ortiz
$826 pledged of $30,000 goal
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About this project

We are a makeup and photo studio in Los Angeles that has served the LGBTQ (specifically transgender) community of Los Angeles for 17 years. We provide other services as well, such as personalized makeup instruction for people who are transitioning to (or just exploring) another gender. We specialize in Male-to-Female and Drag makeup, but we can help Female-to-Male transgender people as well. We offer image consulting, personal shopping, professional photography in our chroma-key studio, 24/7 private storage, and mailboxes. We provide all of these services and more in a safe, accepting, loving, and respectful private environment..

We are one of a very small handful of businesses that cater to this unique and ever-growing community, so we are developing a plan to expand to more locations around Southern California and beyond. In order to achieve our goals of expansion, we need step up our marketing plan. We are producing a television commercial to air on the LOGO Network during RuPaul's Drag Race (and spin-off shows), as well as VH1 and BRAVO. Production costs are not cheap, and neither is the air time. So we've assembled some cool rewards for this campaign, in the form of merchandise AND services, and we're especially proud of our brand new service: Makeup Instruction by Skype, for all of our donors outside of California. We're very proud of this new service, as it will give transgender women (and newbie Drag Queens) around the globe the opportunity to get quality, custom-tailored makeup instruction from the privacy of their own homes. Our personalized makeup instruction goes far beyond what people can learn on YouTube, as our students get one-on-one, interactive instruction that is designed for their specific needs.

If we're lucky enough to surpass our fundraising goal, we'll use the extra funds for more airtime. The funds we hope to raise will cover the production of the commercial and 13 weeks of airtime on three networks, which will be aired in Los Angeles only. It will also cover Kickstarter fees, marketing fees, and the shipping costs for the rewards.

While we hope that most of our backers will choose services instead of merchandise (because merchandise will cut into our budget more), we do need to mention that all of our services AND merchandise backer rewards are fully transferable. You may gift them to a friend, or you can donate them to the Los Angeles LGBT Center in the form of a Gift Certificate.

The TV commercial itself will not only put or service into the spotlight, it will help us attract potential franchisees. Our #1 goal with this business is to expand to more locations to better serve our growing community, so that we can convert our main location into a training facility and shipping headquarters for our upcoming product line. As a small business with only a single location, we must turn away many potential new clients due to overbooking and distance. 

The transgender community is growing exponentially, thanks to the media's constant focus on trans-rights and social issues. One cannot go online or watch television without seeing something related to transgender rights; whether it be about serving in the military, healthcare, or which bathroom to use. While some people might perceive it as an enormous hurdle to overcome, most see this new media attention as a positive thing because it brings the conversation into the mainstream consciousness. 

Although Laverne Cox has appeared in "Orange is the New Black" since 2013 as the first trans-woman-of-color on a major television show, it was the controversy surrounding Caitlyn Jenner that sparked the daily "water cooler" conversations around the world, and her "coming out" has put a permanent human face on the transgender cause. The very fact that the world is now talking about it is a huge leap from even five years ago, and millions of people have emerged from the darkness of secrecy as a result. Those are the people who seek us out for guidance and support, and we must be ready for them wherever they are in their transition..

As the community grows, so does the need for our services. The most common feedback we've received throughout our 17 years of service is inquiring about other locations. We receive emails from people all around the globe, and we are constantly being told how much they wish they had a service like ours in their city. The world is finally ready for us, so we need to market our service as a growing franchise. 

We are truly grateful for your support!

Love,

Gina "Jet" Ortiz

Risks and challenges

Since this is our first time doing a crowd-funding campaign, we are concerned about finding low-cost screen printing for our T-Shirts, mugs, and duffel bags. We did do a lot of research and bargain hunting, and have found several *adequate* companies that specialize in merchandising. However, the costs for these items is only slightly less than the donation amount, so we're continuing our search for a lower-cost printer for these items.

Another challenge we are facing today is finding a new building. We are actively searching for a warehouse in the Toluca Lake/Burbank or NoHo area of Los Angeles.

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  1. Select this reward

    Pledge $5 or more About $5

    "Thank You" on our website.

    You will be mentioned by name on our "Thank You" page on our website!

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    Pledge $10 or more About $10

    Full-Color Bumper Sticker

    Full-color bumper sticker with Transitions Makeup and Photo logo.

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    Image Retouching (2 Images)

    Email us a couple of photos of yourself, and we'll add our retouching magic!

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    Image Retouching (4 Images)

    Email us a photo of yourself, and we'll add our retouching magic!

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    Pledge $20 or more About $20

    Ask Gina *2* Makeup-Related Questions

    Gina Jet will record a 3-5 minute video that mentions you by name, where you're from, and will read and answer your two questions on camera. The video will be posted on YouTube and on the Transitions Makeup and Photo website.

    If you prefer to receive your video in person only, and not have it published online at all, you may of course do that too.

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    Printed Coffee Mug (Black)

    This is a custom-printed coffee mug with our "Transitions Makeup and Photo" logo. Quality ceramic, 12 oz. Great for keeping your makeup brushes in!

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    Printed Coffee Mug (Pink)

    This is a custom-printed coffee mug with our "Transitions Makeup and Photo" logo. Quality ceramic, 12 oz. Great for keeping your makeup brushes in!

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    Printed Tee (Black)

    Printed on one side with our full-color company logo "Transitions Makeup and Photo." Comes in M, L, XL, and XXL.

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    Pledge $30 or more About $30

    Printed Tee (Pink)

    Printed on one side with our full-color company logo "Transitions Makeup and Photo." Comes in M, L, XL, and XXL.

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    Mini-Lesson via Skype

    Having trouble with just one area of your makeup skills? Would you like to learn how to apply your lipliner better? Need help applying false lashes? Struggling with covering your beard shadow? Then this option is perfect for you! I'll show you how to do it, face-to-face, via Skype! Mini-lesson can be up to 30 minutes!

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    Pledge $40 or more About $40

    Extended Mini-Lesson via Skype

    Having trouble with specific areas of your makeup skills? Would you like to learn how to apply your lipliner better? Need help applying false lashes? Struggling with covering your beard shadow? Then this option is perfect for you! I'll show you how to do it, face-to-face, via Skype! Pick two problem areas, and we'll tackle them together! The "Extended Mini-Lesson" can be up to 45 minutes!

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    Pledge $50 or more About $50

    Makeup Instruction 3-DVD Set

    "Makeup 101: The Basics" is a 3-DVD set of highly detailed makeup instruction videos designed exclusively for CD/TG/TS. These DVDs include over 8 hours of tutorials and demonstrations. I show you how to apply all types of foundation, as well as "taping," beard-cover, eyebrows and lashes, and much MUCH more. Includes tons of product info and techniques. A MUST-HAVE for beginners!

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    Custome Printed Duffel Bag (Black)

    Custom printed with our full-color company logo, this mid-sized duffel bag comes in pink or black.

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    Pledge $75 or more About $75

    Custom-Printed Duffel Bag (Pink)

    Custom printed with our full-color company logo, this mid-sized duffel bag comes in pink or black.

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    Glamorous Full Makeover

    Makeup application includes skin preparation, beard covering, brow lifting (taping), glamorous makeover/makeup application, false lashes, nails, and wig styling.

    You can use this service yourself at our Los Angeles studio, or you can gift it to a friend. You have one year from the closing date to use this service.

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    Pledge $150 or more About $150

    Glamorous Makeover and Pro Mini-Shoot

    Makeup application includes skin preparation, beard covering, brow lifting (taping), glamorous makeover/makeup application, false lashes, nails, and wig styling.

    PLUS you'll also get a professional "mini" photo shoot, which includes one look of your choice for up to 100 digital images on a CD-Rom. You'll also get up to 10 images professionally retouched.

    You can use this service yourself at our Los Angeles studio, or you can gift it to a friend. You have one year from the closing date to use this service.

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    Basic Makeup Kit (no case)

    You'll receive a basic makeup kit to get you started. Includes small container of Dermablend beard cover, a bottle of Revlon Colorstay Liquid Foundation, loose powder and puff, eyeshadow quad, mascara, false lashes and glue, lip liner pencil, eyeliner pencil, surgical tape and wig cap, lipstick (2 shades), and brush set.

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    Pledge $200 or more About $200

    Basic Makeup Kit (with case)

    You'll receive a basic makeup kit to get you started. Includes small container of Dermablend beard cover, a bottle of Revlon Colorstay Liquid Foundation, loose powder and puff, eyeshadow quad, mascara, false lashes and glue, lip liner pencil, eyeliner pencil, surgical tape and wig cap, lipstick (2 shades), and brush set.

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    Pledge $250 or more About $250

    Interactive Makeup Instruction by Skype!

    This 4-hour makeup lesson is done one-on-one for absolute privacy. You will learn skin-preparation, applying all types of foundations, covering your beard shadow, brow lifting (taping), wig caps, contouring, false lashes, brow-shaping, lip shaping, day and night eyeshadow styles, smokey-eye, choosing the right colors and products, and so much more!

    Now you can get customized, private, and interactive professional makeup instruction from the privacy and comfort of your own home or hotel, anywhere around the globe!

    PLEASE NOTE: THIS SERVICE WILL BE AVAILABLE STARTING OCTOBER 1ST, 2017, ONE MONTH AFTER THE CAMPAIGN CLOSES. YOU WILL HAVE UNTIL OCTOBER 1ST 2018 TO USE THIS SERVICE.

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    Pledge $300 or more About $300

    In-Person Private Makeup Lesson

    This 5-hour makeup lesson is done one-on-one for absolute privacy. You will learn skin-preparation, applying all types of foundations, covering your beard shadow, brow lifting (taping), wig caps, contouring, false lashes, brow-shaping, lip shaping, day and night eyeshadow styles, smokey-eye, choosing the right colors and products, and so much more!

    You can learn how to do a number of makeup looks, custom-tailored to fit YOUR specific needs.

    PLEASE NOTE: THIS SERVICE WILL BE AVAILABLE STARTING OCTOBER 1ST, 2017, ONE MONTH AFTER THE CAMPAIGN CLOSES. YOU WILL HAVE UNTIL OCTOBER 1ST 2018 TO USE THIS SERVICE.

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    Pledge $350 or more About $350

    Glamorous Makeover and Pro Photo-Shoot

    Makeup application includes skin preparation, beard covering, brow lifting (taping), glamorous makeover/makeup application, false lashes, nails, and wig styling.

    In addition to our amazing makeover, you'll also get our full-length photo shoot. The Professional Photo Shoot includes three looks/outfit changes, and up to 300 images on a CD-Rom. You will also get up to 20 images retouched with Photoshop.

    You can use this service yourself at our Los Angeles studio, or you can gift it to a friend. You have one year from closing date to use this service.

    PLEASE NOTE: THIS SERVICE WILL BE AVAILABLE STARTING OCTOBER 1ST, 2017, ONE MONTH AFTER THE CAMPAIGN CLOSES. YOU WILL HAVE UNTIL OCTOBER 1ST 2018 TO USE THIS SERVICE.

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    Pledge $450 or more About $450

    Makeover & Pro Photo-Shoot for TWO!

    Makeup application includes skin preparation, beard covering, brow lifting (taping), glamorous makeover/makeup application, false lashes, nails, and wig styling.

    In addition to our amazing makeover, you'll also get our full-length photo shoot. The Professional Photo Shoot includes three looks/outfit changes EACH, and up to 500 digital images on a DVD. You will both get up to 30 images retouched with Photoshop.

    You can use this service yourself at our Los Angeles studio, or you can gift it to a friend. You have one year from closing date to use this service.

    PLEASE NOTE: THIS SERVICE WILL BE AVAILABLE STARTING OCTOBER 1ST, 2017, ONE MONTH AFTER THE CAMPAIGN CLOSES. YOU WILL HAVE UNTIL OCTOBER 1ST 2018 TO USE THIS SERVICE.

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    Pledge $1,000 or more About $1,000

    The Full Package

    This package includes one of each of our services: 1 Photo Shoot, 1 Makeup Lesson, 1 Basic Makeup Kit with Case, 1 Custom Totebag, 1 Makeup Instruction DVD set and *1 BONUS MAKEUP APPLICATION.* Any item or service (or combination of) can be used yourself, or transferred to a friend. You have up to two years to use all services.

    PLEASE NOTE: THIS SERVICE WILL BE AVAILABLE STARTING OCTOBER 1ST, 2017, ONE MONTH AFTER THE CAMPAIGN CLOSES. YOU WILL HAVE UNTIL OCTOBER 1ST 2019 TO USE THIS SERVICE.

    *MAKEUP KIT, DUFFEL BAG, AND MAKEUP DVDs WILL BE SHIPPED DECEMBER 2017.

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    The Full Package 2

    This package includes any combination of 3 of our services; photo shoots, makeup lessons, or makeup applications (ex: 2 shoots, 1 lesson; OR 1 shoot, 1 lesson, 3 makeups, etc. (THREE "Makeup only" services count as one shoot or lesson) PLUS ONE BONUS MAKEUP APPLICATION. No merchandise.

    All services (or combination of) can be used yourself, or gifted to a friend. You have up to two years to use all of your services.

    PLEASE NOTE: THIS SERVICE WILL BE AVAILABLE STARTING OCTOBER 1ST, 2017, ONE MONTH AFTER THE CAMPAIGN CLOSES. YOU WILL HAVE UNTIL OCTOBER 1ST 2019 TO USE THIS SERVICE.

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    The V.I.P.--- Mix 'N Match

    You get the option to mix and match up to TEN services over two years. Any combination of photo shoots, makeup lessons, or makeup applications to be used at your leisure for an entire 24-month period. Any number of these services may be transferred to a friend, or kept all to yourself!

    PLEASE NOTE: THIS SERVICE WILL BE AVAILABLE STARTING OCTOBER 1ST, 2017, ONE MONTH AFTER THE CAMPAIGN CLOSES. YOU WILL HAVE UNTIL OCTOBER 1ST, 2019 TO USE THIS SERVICE.

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Funding period

- (25 days)