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TOYISH™ - The Ever-Changing Toy for Creative Kids!

A customizable toy that enables kids to design, invent and express themselves creatively.

TOYISH™ - The Ever-Changing Toy for Creative Kids!

A customizable toy that enables kids to design, invent and express themselves creatively.

$40Delimiter517
Pledged OfPledged Of Goal
357
Backers
Funding Canceled
Funding Was Canceled On
Last Updated

About

Toyish Kickstarter campaign has ended, but we are committed to bringing Toyish to life. 

At Toyish Labs, our mission to inspire and re-invent the ways kids play continues... 

Head over to our website www.toyishlabs.com to follow our journey. And join our social network: Facebook, Twitter, Instagram.

Toyish is a hands-on toy kit that empowers children to design and build their own toys. Watch your kids light-up with joy!

Toyish coloring pages
Toyish coloring pages

Take a Tour Around the Toyish World:

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Toyish Prestigious Awards:

As Featured On:

Toyish is for girls and boys ages 3 and up. Making your own Toyish is easy:

1. Toyish empowers kids to be active creators rather than passive consumers.

Toyish engages kids by keeping both their hands and minds active. By combining two important STEAM activities; art and building, kids will invent and explore while stretching their attention spans as long and as far as their imaginations can reach.

2. Toyish enables kids to play together.

With Toyish children play collaboratively or independently, they interact and construct creativity and knowledge together. There are endless story lines to develop so they can reinvent and reconfigure as they play.

Toyish encourages parents and kids to spend quality time together
Toyish encourages parents and kids to spend quality time together

3. Toyish boosts kids' self-confidence.  

Hi, I'm Assaf, a toy designer from Brooklyn. I have been inventing toys and teaching Toy Design for the past ten years. Three years ago I was invited to teach at a school in Harlem as part of the CityArts program - that marked the beginning of the Toyish journey.

Working with the kids on toy building and witnessing their level of creativity, really Inspired me. I returned to my studio with a new approach. My focus became on how to recreate that feeling of accomplishment - where each child got the chance to express their uniqueness.

The name of our product is an extension of our philosophy. The product is like a toy, it is toy-ish, It’s isn’t really a toy until a kid brings it to life.

CITYarts engaged Assaf to teach kids how to create their toys, during a CITYarts project at Polo Grounds N.Y.C
CITYarts engaged Assaf to teach kids how to create their toys, during a CITYarts project at Polo Grounds N.Y.C
Toy cars made by kids at the Harlem workshop
Toy cars made by kids at the Harlem workshop
It was an amazing feeling to win the "Best in Play" Award in the New York Toy Fair
It was an amazing feeling to win the "Best in Play" Award in the New York Toy Fair
Initial sketches of Toyish
Initial sketches of Toyish
Toyish went through many phases of development
Toyish went through many phases of development
Printing the coloring play book pages
Printing the coloring play book pages
Toyish coloring pages
Toyish coloring pages
Testing Toyish with kids
Testing Toyish with kids

Every toy needs some magic! Toyish magnetic characters are the secret ingredient that holds the toys together and adds the magical spark. They are safe for kids as young as three years old.

See under ADD-ONS. This cool accessory ring will allow you to transform every Toyish toy to an AMAZING personalized night lamp.

Simply place the ring on the base and once you insert the character into the capsule....poof...the toy will be magically lit-up. Your kids will love sleeping by their very own light-up creation.

Our stamp bits are compatible with all of our magnetic characters. Simply snap a stamp bit into a character, and you are ready to roll!

 Every dancer is a storyteller. They spin so fast, it makes people dizzy.

Every Toyish kit comes with all the necessary parts to start the adventure. With our ever-growing library of parts, kids can collect more awesome accessories to make their toys even cooler.

Race Car Kit:

Helicopter Kit:

Flamenco Dancer Kit:

Ballerina Dancer Kit:

Click N' Stamp Kit:  

Each kit contains 2 magnetic characters, three interchangeable stamp bits and one ink pad.

           
     

*If you pledged over $25 you can add the Magical LED Light Add On to your pledge. Simply add $15 for each ring to your final pledge amount (It's also possible to add more than one ring). After the campaign ends, we will contact each backer to verify the items pledged for.

*Simply add $30 for any additional toy kit to your final pledge amount. After the campaign ends, we will contact each backer to verify the items pledged for.

We're a team of experienced entrepreneurs, designers and educators who have been working in the toy industry for many years. We teamed up to bring Toyish to kids around the world and inspire a new generation of adults.

Assaf Eshet: An award-winning inventor and design lecturer at NYU. His work is geared towards creating a balance between the playful and the functional. Many of his patented toys are enthusiastically used by children worldwide. 

Elisabeth Krisel: Over 25 years of a successful career in the toy business in a range of roles. The most recent being VP Innovation Programs and Inventor Relations and VP of Product Design at Fisher-Price.

Robert Gehorsam: Brings more than 20 years of management experience in the online entertainment, games and media sectors, including: Sony, Scholastic and Institute of Play. 

Dr. Kathleen Alfano: An expert in the field of early childhood, child development, play patterns, age grade determinations of toys and children's products, and trends in play and parenting. 

Peter Espersen: Marketing strategy specialist. Former Head of Online Communities and Crowd Sourcing for the LEGO Group.

Our journey started almost three years ago and since its initial conceptualization we have designed and tested our toys extensively, and have won several prestigious awards, include the Best in Play by Working Mothers award and the Red Dot design award. We have also partnered with exceptional engineering and manufacturing partners and are now ready for full-scale production.    

We need your help to get our toys off the ground. Manufacturing all of the toys at once is expensive. That's why we selected a few of our favorite Toyish kits as our basic Kickstarter rewards. Your help will allow us to produce the first kits in time for the 2016 holiday season. With your help we will be able to release more of our themed parts, coloring books and goodies for kids to enjoy. If you know anyone else who will love TOYISH as much as you do, please share our story.

 

Press

Interested in featuring our story? Just email us at press@toyishlabs.com

Risks and challenges

We are passionate about bringing Toyish to kids around the world. For the past few years, we've dedicated ourselves to developing prototypes, testing them with kids, listening to feedback, finalizing the design and completing all the engineering requirements necessary for production. We've also partnered with an exceptional manufacturing company to bring Toyish to life. All of our toys are protected by patents under US and international property laws.

The Toyish team has a great deal of experience in successfully bringing new products to the market. The manufacturing process always presents challenges, however with our experienced team, we are confident we will overcome these challenges as they arise.

We are committed to an honest and transparent relationship with our supporters. In the event of unexpected issues, we promise to quickly communicate them and to work incessantly to meet the delivery dates.

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Support

  1. Select this reward

    Pledge US$ 1 or more About US$ 1

    A Big Thank You + DIGITAL POSTER

    Every dollar means a lot to us. We can't thank you enough for supporting us. You will get a link to download the digital version of our coloring poster (11"x17").

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    33 backers
    $

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  2. Select this reward

    Pledge US$ 20 or more About US$ 20

    CLICK N' STAMP KIT

    2 Magnetic Toyish Characters
    +
    3 Interchangeable Stamp Bits
    +
    1 Ink Pad

    Get creative with our Click N' Stamp Kit!

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    Ships to Anywhere in the world
    9 backers
    $

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  3. Select this reward

    Pledge US$ 25 or more About US$ 25

    STARTER PACK <<EARLY BIRD EDITION>>

    Race Car Kit OR Flamenco Dancer Kit

    You will get our full kit including: magnetic character, base, clear capsule, themed accessories, beautiful coloring book with over 30 coloring pages and 25 stickers to customize your toy. Start your Toyish adventure now.

    After the campaign ends, we will send out a survey where you can choose which Toyish kit you want.

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    Ships to Anywhere in the world
    Limited 96 backers
    $

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  4. Select this reward

    Pledge US$ 30 or more About US$ 30

    STARTER PACK

    Race Car Kit OR Flamenco Dancer Kit

    You will get our full kit including: magnetic character, base, clear capsule, themed accessories, beautiful coloring book with over 30 coloring pages and 25 stickers to customize your toy. Start your Toyish adventure now.

    After the campaign ends, we will send out a survey where you can choose which Toyish kit you want.

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    Ships to Anywhere in the world
    25 backers
    $

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  5. Select this reward

    Pledge US$ 45 or more About US$ 45

    FUN PACK

    Race Car Kit OR Flamenco Dancer Kit
    +
    Click N' Stamp Bits

    You will get our full kit including: magnetic character, base, clear capsule, themed accessories, beautiful coloring book with over 30 coloring pages and 25 stickers to customize your toy.
    You will also get three of our super fun interchangeable stamp bits and an ink pad.

    After the campaign ends, we will send out a survey where you can choose which Toyish kit you want.

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    Ships to Anywhere in the world
    31 backers
    $

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  6. Select this reward

    Pledge US$ 75 or more About US$ 75

    SUPER PACK

    Race Car Kit AND Flamenco Dancer Kit
    +
    Click N' Stamp Bits

    You will receive two full kits, each including: magnetic character, base, clear capsule, themed accessories, beautiful coloring book with over 30 coloring pages and 25 stickers to customize your toy.
    You will also get three of our super fun interchangeable stamp bits and an ink pad.

    FREE SHIPPING in the USA.

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    32 backers
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  7. Select this reward

    Pledge US$ 95 or more About US$ 95

    SIBLING PACK - SAVE $10

    Race Car Kit AND Flamenco Dancer Kit AND Helicopter Kit
    +
    Click N' Stamp Bits

    You will receive three full kits, each including: magnetic character, base, clear capsule, themed accessories, beautiful coloring book with over 30 coloring pages and 25 stickers to customize your toy.
    You will also get three of our super fun interchangeable stamp bits and an ink pad.

    FREE SHIPPING in the USA.

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    Ships to Anywhere in the world
    43 backers
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  8. Select this reward

    Pledge US$ 135 or more About US$ 135

    PARTY PACK <<BEST DEAL>> - Save $15

    Race Car Kit AND Flamenco Dancer Kit AND Helicopter Kit AND Ballerina Dancer Kit
    +
    Click N' Stamp Bits
    +
    Exclusive Coloring Poster (18"x24")

    You will receive four full kits, each including: magnetic character, base, clear capsule, themed accessories, beautiful coloring book with over 30 coloring pages and 25 stickers to customize your toy.
    You will also get three of our super fun interchangeable stamp bits and an ink pad.
    And, you will receive the exclusive limited edition Toyish coloring poster.

    FREE SHIPPING in the USA.

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    42 backers
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  9. Select this reward

    Pledge US$ 215 or more About US$ 215

    PARTY TIME! <<LIMITED EDITION>>

    Our Party Pack, which includes four Toyish Kits, Click and Stamp Bits and Exclusive Coloring Poster (see description above)
    +
    5 Toyish Original T-shirts

    Everything you need to throw the ultimate Toyish party. (Please send us pics of what you make).

    Toyish t-shirts come in one color.

    FREE SHIPPING in the USA.

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    Limited 14 backers
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  10. Select this reward

    Pledge US$ 1,000 or more About US$ 1,000

    SHARE TOYISH LOVE

    Donate 27 Toyish Kits to any school or institute of your choice in the US. Shipping is included. We will also send you an originally designed Thank You Letter for you to frame and hang on your wall. Thank you for sharing Toyish joy and creativity!

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    Ships to Only United States
    Limited 7 backers
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  11. Select this reward

    Pledge US$ 5,000 or more About US$ 5,000

    TOYISH WORKSHOP

    We will conduct a Toyish workshop for your little ones at your choice of location (limited to the US). Great for birthday parties or school events! As part of the workshop, you will get 10 Toyish Kits and original t-shirts.

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    Limited 0 backers
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Funding period

- (30 days)