$16,968
pledged of $20,000pledged of $20,000 goal
215
backers
20days to go

All or nothing. This project will only be funded if it reaches its goal by Wed, December 5 2018 7:00 PM UTC +00:00.

ToyiBy Toyi
First created
ToyiBy Toyi
First created
$16,968
pledged of $20,000pledged of $20,000 goal
215
backers
20days to go

All or nothing. This project will only be funded if it reaches its goal by Wed, December 5 2018 7:00 PM UTC +00:00.

About

Toyi is a limitless creative play kit without instructions that enables children to transform everything around them into unique toys. Make the world children's playground.  

With Toyi every child is a toy designer. A water bottle can turn into a rocket, an old box to a train compartment or a pine cone to a cute monster. Children can design their toys on their own or along with their friends, improve their creativity by making their dream toys come to life with Toyi. They become real explorers interacting with their physical and social surroundings, and their inner worlds. 

Featured 

Wonderful people are supporting Toyi <3

How to Play

With a kit consisting of flexible connectors, foot, hand, wheel, eye, joint, stick, children aged 6+ can transform any object around them into a toy of their own creation. 

There are no instructions or rules in Toyi kits. The entire process is left to children’ imagination. With the open-ended play experience Toyi provides, children can make a limitless number of toys using their creativity.

What Play Experts Did

We believe children are the sole play experts. That's way we consulted them in every step of the design process of Toyi.  

Our Approach

The toy of every child

Toyi is a toy for every child regardless of their sex, language, geographical location and socio-economic status. 

More room for children and play, with an open-ended play experience

The play and toy industry is shaped by grown-ups whose creativity is limited compared to children. Play rules are set by grown-ups; they tell children how to play and what toys to make. Even with toys composed of construction blocks, the end product is shown to children beforehand. Toyi is giving priority to children’s needs, and supports free play; it contains no instructions or rules and the entire play process is left to children’ imagination. Toyi reminds parents, teachers, and all grown-ups that child-led play is a great way for children to develop lifelong skills.

21st century skills improving through play

Toyi is designed not only to ensure that children will not lose their creativity as they grow up, but also to enable them to develop many skills that they need in this century.  

Buy One Gift One!

As Toyi, we believe every child has right to play. To took responsibility on this we got different civil society organizations on our side as operation partners: for every Toyi kit claimed on Kickstarter we will send a Toyi kit to a disadvantaged children. A detailed list of our partners and target locations is on our website.  

Rewards

Play kits with the starting price of $25 can only be purchased during the campaign. 

Every Toyi kit comes with all the necessary parts to begin play: flexible connectors, foot, hand, wheel, eye, joint, stick.

Shipping is not included in the kit prices.

Our Story

The concept of Toyi originated with Elif's desire to design toys for children who can't access them. She explains: "Especially in regions with many disadvantaged children, it is hard to send them the desired toys; so we thought we should make something that allows these children to transform the materials around them into toys." Toyi, which has come to life following this idea, has been developed by realizing that all children who can’t use their creativity in full due to the urban lifestyle, pressure for academic success, parental instructions, and the restrictions of the toy industry, can benefit from this approach and product. 

The first prototypes of Toyi were produced in 2017 out of clay. Since then we improved it in many ways by making dozens of prototypes and eventually we put into final form for production and market display by April, 2018.

Throughout this design process we played with hundreds of children in many workshops and we developed our product according to the feedback we got from them and their parents and teachers. We also consulted with pedagogs, play therapists, and play designers to improve the play experience of Toyi.  

In June 2017, we graduated from imece, incubation for social entrprieses and we became a social enterprise aims to produce play experiences that will make play accessible for every child by connecting social entrepreneurship and toy industry.  We attended a crowdfunding training programme of UNDP AltFinLab. In July 2018 we partnered with ATÖLYE, an Istanbul based transdisciplinary innovation platform in order to expand our impact and reach many children as possible.  

After 1.5 years of work which started with Elif's hand sketches, we've come a long way and we are now ready for boutique mass production of patend-pending Toyi and worldwide sales with our competent team.  

Team

Project Timeline 

Why Kickstarter? Why Now?

As the Toyi team we've been working on developing the Toyi parts by creating a system allowing maximum connections with minimum elements for 1.5 years now. During this process we've organized workshops with children to improve the play experience of Toyi. In April May 2018 we manufactured our first version molds in order to start boutique mass production. We're now ready to introduce Toyi to new play friends!

We believe that Toyi is more than just a packaged toy. We want to build a community including parents, teachers, toy designers, and everyone interested in play, around Toyi as a social enterprise advocating child-led play and equal play opportunity for children worldwide. This is one of the reasons we joined the Kickstarter family because we observe that Kickstarter is not only a place for crowdfunding but also a rich ecosystem where such communities emerge.

Let's create an alternative in the toy industry supporting child-led play!

Let's make the world children's playground! 

Follow us! Facebook, Instagram, Twitter 

Press

Risks and challenges

Manufacturing
Almost the biggest risk in a Kickstarter project is manufacturing and delivery.
We sorted out manufacturing and got our first molds ready! This means we’re ready to deliver all Toyi kits backed in Kickstarter.
The only risk we have in mind is reaching a triple amount of backers we envisioned. If that would be the case we can start manufacturing 7/24 instead of 5/8 hours and this will shorten our manufacturing process more than 3 times.

Delivery
We’re starting manufacturing before receiving funds from our Kickstarter. We have a wonderful manufacturer we’re working with so we took a promise that he can wait for a month :)

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Support

  1. Make a pledge without a reward

    $
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  2. Select this reward

    Pledge US$ 25 or more About US$ 25

    Toyi Starter Kit

    Toyi Starter, 32 pieces of 7 different types of unique Toyi pieces. Best kit to start exploring your imagination.

    Buy One Gift One!
    For a Toyi Starter Kit you purchased, a second one is being provided by Toyi to support equal play opportunity of disadvantaged children.

    Includes:
    • Toyi Starter
    • Playbook
    Less
    Estimated delivery
    Ships to Anywhere in the world
    33 backers
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  3. Select this reward

    Pledge $40 or more About $40

    Toyi Standard Kit

    Toyi Standard
    64 pieces of 7 different type of unique Toyi pieces. Wonderful choice to make lots of cool toys!

    Buy One Gift One!
    For a Toyi Standard Kit you purchased, a second one is being provided by Toyi to support equal play opportunity of disadvantaged children.

    Includes:
    • Toyi Standard
    • Playbook
    Less
    Estimated delivery
    Ships to Anywhere in the world
    34 backers
    $
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  4. Select this reward

    Pledge US$ 75 or more About US$ 75

    Toyi Starter Gift Bundle

    Bundle of 4 Toyi Starter!

    128 pieces of 7 different types of unique Toyi pieces. Best kit to start exploring your imagination. 25% off!
    Give Toyi kits as gifts this Christmas!

    Buy One Gift One!
    For a Toyi Starter Kit you purchased, a second one is being provided by Toyi to support equal play opportunity of disadvantaged children.

    Includes:
    • Toyi Starter
    • Playbook
    Less
    Estimated delivery
    Ships to Only certain countries
    26 backers
    $
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  5. Select this reward

    Pledge US$ 120 or more About US$ 120

    Toyi Standard Gift Bundle

    256 pieces of 7 different types of Toyi. 25% off!
    Wonderful choice to play together or gift this Christmas!

    Buy One Gift One!
    For a Toyi Standard Kit you purchased, a second one is being provided by Toyi to support equal play opportunity of disadvantaged children.

    Includes:
    • Toyi Standard
    • Playbook
    Less
    Estimated delivery
    Ships to Anywhere in the world
    11 backers
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  6. Select this reward

    Pledge US$ 160 or more About US$ 160

    Toyi Playmate Bundle

    Bundle of 2 kinds of Toyi Kits. 384 pieces of 7 different types of Toyi. 40% off.
    Wonderful gift option for Play Dates!

    Buy One Gift One!
    For a Toyi Starter and Standard Kit you purchased, a second one is being provided by Toyi to support equal play opportunity of disadvantaged children.

    Includes:
    • Toyi Starter
    • Toyi Standard
    • Playbook
    Less
    Estimated delivery
    Ships to Anywhere in the world
    5 backers
    $
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  7. Select this reward

    Pledge $300 or more About $300

    Toyi Event Kit

    640 pieces of 7 different types of unique Toyi pieces.
    Contains 5 different workshop guides to apply in classroom. Enough Toyi pieces to play with the whole classroom, or a really playful family.

    Buy One Gift One!
    For a Toyi Event Kit you purchased, a second one is being provided by Toyi to support equal play opportunity of disadvantaged children.

    Includes:
    • Toyi Event Kit
    • Workshop Book
    Less
    Estimated delivery
    Ships to Only certain countries
    Limited (98 left of 100) 2 backers
    $
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  8. Select this reward

    Pledge US$ 900 or more About US$ 900

    Toyi Playworld Bundle

    What a madness! Beautiful for your office, or just as a gift for the class in your school! 40% off.

    Buy One Gift One!
    For a Toyi Starter Kit you purchased, a second one is being provided by Toyi to support equal play opportunity of disadvantaged children.

    Includes:
    • 60× Toyi Starter
    • 60× Playbook
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited (99 left of 100) 1 backer
    $
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  9. Select this reward

    Pledge US$ 900 or more About US$ 900

    Toyi Playworld Impact Bundle

    What a madness! Beautiful for your office, or just as a gift for the class in your school! 40% off.

    Buy One Gift One!
    For a Toyi Starter Kit you purchased, a second one is being provided by Toyi to support equal play opportunity of disadvantaged children.

    Includes:
    • Toyi Standard
    • Playbook
    • 120× Toyi Starter for a child in need
    • 120× Playbook for children in need
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited (99 left of 100) 1 backer
    $
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  10. Select this reward

    Pledge US$ 1,200 or more About US$ 1,200

    Toyi School Bundle

    5 Event Kits for 5 classrooms! 25% off!

    Buy One Gift One!
    For a Toyi Event Kit you purchased, a second one is being provided by Toyi to support equal play opportunity of disadvantaged children.

    Includes:
    • Toyi Event Kit
    • Workshop Book
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited (99 left of 100) 1 backer
    $
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  11. All gone!
  12. Reward no longer available

    Pledge US$ 20 or more About US$ 20

    Toyi Starter Kit (Early Bird)

    Toyi Starter, 32 pieces of 7 different types of unique Toyi pieces. Best kit to start exploring your imagination. 20% off!

    Buy One Gift One!
    For a Toyi Starter Kit you purchased, a second one is being provided by Toyi to support equal play opportunity of disadvantaged children.

    Includes:
    • Toyi Starter
    • Playbook
    Less
    Estimated delivery
    Ships to Only certain countries
    Reward no longer available 54 backers
    $
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  13. Reward no longer available

    Pledge US$ 35 or more About US$ 35

    Toyi Standard Kit (Early Bird)

    Toyi Standard
    64 pieces of 7 different type of unique Toyi pieces. Wonderful choice to make lots of cool toys! 20% off!

    Buy One Gift One!
    For a Toyi Standard Kit you purchased, a second one is being provided by Toyi to support equal play opportunity of disadvantaged children.

    Includes:
    • Toyi Standard
    • Playbook
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 25 backers
    $
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  14. Reward no longer available

    Pledge US$ 250 or more About US$ 250

    Toyi Event Kit (Early Bird)

    640 pieces of 7 different types of unique Toyi pieces.
    Contains 5 different workshop guides to apply in classroom. Enough Toyi pieces to play with the whole classroom, or a really playful family.

    Buy One Gift One!
    For a Toyi Event Kit you purchased, a second one is being provided by Toyi to support equal play opportunity of disadvantaged children.

    Includes:
    • Toyi Event Kit
    • Workshop Book
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 5 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  15. Reward no longer available

    Pledge US$ 300 or more About US$ 300

    Toyi Event Kit

    640 pieces of 7 different types of unique Toyi pieces.
    Contains 5 different workshop guides to apply in classroom. Enough Toyi pieces to play with the whole classroom, or a really playful family.

    Buy One Gift One!
    For a Toyi Event Kit you purchased, a second one is being provided by Toyi to support equal play opportunity of disadvantaged children.

    Includes:
    • Toyi Event Kit
    • Workshop Book
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.