Torani is a 90-year-old family-owned company, but we live and breathe like a startup!
We’ve always been crazy geeky about flavor. And a group of us started to wonder if it was possible for drinks to not only taste amazing, but also be functional and nutritious. A small team called a Torani Mix Tank set out on this challenge. (Spoiler alert... we found an answer.)
To support innovative ideas, we created Mix Tank as a way for anyone at Torani to bring BIG and small ideas to life.
Folks, We Have A Winner!
*click the image above for more details.
*click the image above for more details...
Introducing Plus Ups!
Plus Ups are mix-ins that add function + flavor to your favorite drinks. Simply add a scoop to your smoothie or other favorite drink. They're made from ground up, real ingredients. They're simple to use. And they're natural. And… fun!
We crafted Plus Ups so that cafes can serve delicious blended drinks with added benefits, but without the challenges of perishable items and difficult drink prep. Then we got thinking… WE want this at home. Why not give everyone an easy way to create delicious, nutritious and functional beverages?
What’s in the lineup?
Each Plus Up flavor will come in a 16 ounce container with an easy single serving scoop, for a total of 14 servings for 14 delicious drinks! We have 3 flavors lined up so far:
- Harvest Veggie Plus Up lets you add 1½ servings of veggies to your regular smoothie. Packed with carrots, sweet potatoes, butternut squash and a dash of cinnamon, nutmeg and ginger. So far, our favorite drink is mixed into a Mango Smoothie.
- Green Veggie Plus Up gives you the power to sip down a whole cup of green veggies including spinach, zucchini, celery and parsley. A Fruit and Green Veggie Smoothie is fruit forward, yummy, healthy and really green.
- Green Coffee Bean Plus Up turns your favorite smoothies and iced drinks intro powerhouses of added energy, each serving provides 80mg of natural caffeine without the taste of coffee.
Help Us Name this Baby! Is Plus Ups the right name? Maybe not... YOU tell us! (VOTING CLOSED)
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Now, Tell Us What To Wear! (VOTING CLOSED)
Easy as 1-2-3!
Simply add a scoop (about 2 tablespoons) of the all-natural Plus Ups to a 16 oz. drink for a flavorful, functional addition.
How Will You Boost Your Drinks? Try these out:
"Creating something that is delicious, nutritious AND that can work with a range of drink applications was not an easy challenge. It took more than two years but I am happy with what we’ve achieved. Together with other food scientists and developers, we sampled our way through dozens of iterations to get to the right flavor profiles and ingredient specifications. We were committed to only using good quality ingredients and not taking any shortcuts with artificial flavors, colors or preservatives. It has been a pleasure creating great products that have an everyday impact with the benefits like Plus Ups."
What happens when flavor mavens are let loose?
At Torani, we always challenge ourselves to find new delicious flavors, support new ideas, and find new ways to involve our community and our cafes. Everyone at Torani is encouraged to experiment and we wanted to find a way to give any great idea a chance to grow.
Mix Tanks are pop-up teams made of small groups of incredibly passionate people at Torani who have an idea that they want to try out. It's a platform for any idea to become a reality, even (especially!) if it's different from what we've done before. This is a crazy new thing for us, but when a few of us food scientists, flavor mavens and team members came up with the Plus Ups concept, everyone was excited!
When we shared the idea with a few customers, they loved Plus Ups, but said it was too early and the market wasn’t ready. It got us thinking… why do just a few people get to decide? If we brought Plus Ups to market the traditional way and got lots of big customers to commit, it would have been 2017 before it could come to life. That was like a million years away. So we got the green light to try something new. That's why we're here on Kickstarter, so we can find out what you think!
We've been family owned for three generations and we’ve reimagined and innovated our business several times. Trying something new and opening this up just feels right to us.
"Torani has always been committed to being innovative in the world of flavor. Inside our building, we get excited over every new flavor and every new product we create. Plus Ups is a departure from our traditional products and it’s just one way we are showing our commitment to innovation. Being able to take an idea from our team and then getting the chance to co-create the final product with our community and the Kickstarter community is exciting on so many levels! This effort showcases starts in a small way to democratize product innovation. And for me, it’s a pretty big deal because it creates a platform for how we could all work in the future. Really cool stuff."
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Join the Mix Tank!
To make Plus Ups a reality, we need your support, tell us that we are onto something (or not). Hitting the $10,000 goal will allow us to do our first pilot run and bring this to life NOW.
In addition to awesome rewards, if you are hungry for more, you can also be part of Plus Ups’ development. Every step of the way, you'll be able to provide input, ideas, and suggestions which will shape the final result. From deciding on the label and the product’s name to identifying the next flavors, you’ll become an honorary Mix Tank team member. (And get paid with flavor and thanks!)
Risks and challenges
Bringing any food product to life has risks, from food regulations and manufacturing details to sourcing and safety... fortunately we have 90 years of experience. We’re confident that with your help, we will deliver an amazing product this summer.Learn about accountability on Kickstarter
- (31 days)