In January of 2006, the Stay Gold Gallery (Brooklyn, NY) hosted TOO ART FOR TV!, an exhibition featuring exceptional artwork produced by 24 artists working in television animation. Gathered together by animation painter Liz Artinian, the exhibit’s premise was to provide a showcase for artists who, by virtue of working in a collaborative profession like animation, needed an outlet for their individual artistic musings – no matter how UN-TV they were.
We were so lucky and pleased that the show’s HUGE success inspired everyone to make TOO ART FOR TV an annual show, but after the Stay Gold Gallery shut down in 2007, we knew that to continue on we had to do it on our own.
So, for the last 3 years we have been renting our own spaces to make “pop-up” galleries for TOO ART FOR TV.
Out of pocket, Liz spends about 4k/5k every year to keep the show a reliable yearly outlet for animation artists. The money goes toward rent, renovations, promotion, and installation, and is not always made back by artwork sales, since at least half of our artists are unestablished.
Since we only rent these spaces one month out of every year, it's wasteful financially to have to tear down our gallery when the show closes, only to build another gallery the following year. Every investment to renovate anew hurts our ability to break even or gain revenue for future shows.
Our plan with the Kickstarter funding is:
ONE! Procure a HUGE space in the heart of Williamsburg (Brooklyn) and renovate it for our 6th annual TOO ART FOR TV (We’ve actually already procured a space and started renovating, and are in desperate need of funds to finish) and...
TWO!! The 15K will ensure we keep the space we renovate LONG TERM by covering our renovation costs. That way our artwork sales can pay our rent and overhead. And in so doing, we can continue to curate artists who work in animation as well as other artists who reflect the same sensibility and aesthetic. BEST OF ALL this space can become a community center for the animation industry. We'll have a variety of guest curators, figure drawing sessions, animation screenings, community get-togethers, and so on.
IMAGES OF SOME OF OUR ART-PRINTS/ INCENTIVES:
Check our UPDATES for more images of our ART-PRINTS/ INCENTIVES.
SEE OUR SHOW PAGE for more info about our 6th Annual TOO ART FOR TV, set to open Friday, November 9th.
You can take a look at our PREVIOUS SHOWS at bunnycutlet.com
Thanks for helping me launch this Kickstarter campaign!
Eric Schutzbank Video Editor
Michael Sinterniklaas Voice Director & Additional Video Editing
Anthony Tortorici Sound & Camera Engineer
Don Alderon Music
Chris Beaumont and Shay Lurie Help & Advice
Nisa Contreras Production & Hugs
Thanks to my friends at NYAV Post!
Risks and challenges
Our primary mission is to promote not just the well known artists in animation, but to foster the up-and-coming artists as well. Too Art needs to stay annual so that it can remain an ongoing motivator for artists in animation to put down the mouse and pick up a pencil (or, you know, any media that best expresses their concept), to develop their own aesthetic as fine artists and contribute new and inspiring ideas to the community as a whole.
Though we have already spent a lot of money to begin renovating our new VERY EXCITING 850 sq ft of RAW space in Williamsburg (NYC), we need funds to continue. The exhibiting artists and volunteers are pitching in, donating their time and much effort to keep our costs low. We have built our own walls and are finishing the ceiling and floors ourselves, but materials still cost money (1-2K). AND we still need contractors to install a bathroom + electricity (7-10K). Roughly 10-15K for all renovations.
Liz's experience curating Too Art and other art shows for the past 7 years, as well as her close ties in the animation community, make her uniquely prepared to run a permanent and successful art space for the animation community. The fact that we are building so much of this space ourselves adds to the feeling that this is a community space.
If we make our goal or surpass it, we can afford to sustain this large, ideally located space to host community art projects for animation professionals in NYC.
THANK YOU FOR YOUR SUPPORT!!Learn about accountability on Kickstarter
- (30 days)