BrandStanding Relaunch

by BrandStanding

BrandStanding wants some feedback on this project. What do you like? What could be better? Anything missing?

Leave feedback

No feedback yet! Be the first to leave feedback

This is not a live project. This is a draft shared by BrandStanding for feedback.

Note that all projects must comply with the Kickstarter Rules to launch. BrandStanding may disable this link at any time.

About

Shipping Details

Shipping is one of the most challenging aspects of any Kickstarter. Our team is committed to providing the best global shipping solutions possible. In order to avoid taxes, tariffs, and other fees we are partnering with a well established shipping partner who focuses primarily on help independent games get from Kickstarter to backers.Shipping for all physical products will be charged after the close of the Kickstarter if we fund successfully. Based on your region in the world you can expect to pay the following fees. We are continually working with our partners to lower these rates as well.

USA $10 + 4 for additional copies.

Canada $13 +5 for additional copies

UK $13 +5 for additional copies

EU $13 +5 for additional copies

AUS $13 +5 for additional copies

If you live in another region and are interested in the game please contact us for shipping information.

The BrandStanding Story

What would you call a milkshake shop whose primary demographic is people who take their kids there to tell them they are getting divorced?

Michael and Mark asked Tony this amazingly bizarre question as we crossed the Idaho/Washington border on a 5-hour road trip. We debated the best names (Custardy Battle, Stone Cold Creamery), signature products (Rocky Roads Ahead Malt, Tear Salted Caramel Shake), and epic taglines (hands down winner: "Ice cream, you scream, that's why we're getting divorced"). Then Tony said it, "This should be a game". 

Over the rest of the ride, we talked about the the name, created a couple decks of cards, and drafted the rules. The next day, we actually designed and printed the cards, and 18 hours after that initial question, we played our first ever game of BrandStanding.

We did all the normal game-building tasks: hundreds of insanely fun public playtests, blind playtesting, print research, and more. But we wanted to do more with BrandStanding. So over the last year, we took BrandStanding on its own startup journey. We found investors, entered pitch competitions, launched traditional marketing, built partnerships with amazing folks like iO Chicago, The Engaging Educator, and more. We even launched a piece of bold online strategy: a fake business pitch podcast based on the game where listeners vote on the winner. In short, everything that we want people to hilariously fake while playing, we did with our real game. 

Now we are ready to share all of our B$ with you.

Up to this point, you've seen the broad strokes of what differentiates BrandStanding from similar-sounding games. Here are some other unique features of the game that we're excited about. 

  • BrandStanding takes you on the journey that real entrepreneurs go on. The player doesn't just deliver one joke; they tell the whole, hilarious story of their brand. 
  • BrandStanding has a rich, but simple scorekeeping mechanic that simulates real investment and market tensions.
  • If you're not creative or "funny", you still have a pathway to win BrandStanding. In fact, our self-described "unfunny" friends consistently come up with some of the best brands.
  • Depending on what variant you play, BrandStanding easily scales from 3-42 players.
  • It's as much fun to watch as it is to play.
  • Real-world partnerships with improv performers, business coaches, colleges, and startup incubators informed the shape and play of the game.
  • No fun was sacrificed in the playtesting of this game.
  • Nearly endless replay value.
     

Risks and challenges

BrandStanding is the first game we are bringing to print through crowdfunding. Every project includes some level of risk, but our team has been very intentional about creating our project at a funding level that allows us to partner with some of the most established printers, fulfillment companies, and support resources in the board game and crowdfunding industry.

Learn about accountability on Kickstarter
Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge $1 or more About $1

    B$ Crowdfunder

    Join the unruly Brandstanding crew!

    At this level, you’ll get our pack of digital printable “Total B$” Motivational Office Posters. We’re all looking for some workplace motivation. Since you’ve inspired us by supporting our project, we want to inspire you with three procrastination-busting posters.

    Whether you are giving one crisp George Washington, 14 smackeroos, or 25 billion big ones, the money you are giving goes straight into making BrandStanding happen! You’re an amazing, magical human being. And good capitalists that we are, we’re excited to help you help us! You’re welcome! We’ll also include a pack of social media images that you can use to obnoxiously rep Brandstanding to your loved ones! (Trust us, we already do it. It’s super fun.)

    Includes:
    • Crowdfunder Social Image Pack
    • Printable "Total B$" Inspirational Office Posters
    Less
    Estimated delivery
    0 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge $15 or more About $15

    B$ Influencer

    No matter how many people follow your goat yoga Instagram, you matter. The Brandstanding Print-and-Play Edition shows your friends and following that you’ve got your finger on the pulse of the obscure improv business card game scene. #wokeuplikethis

    At this level, you get a downloadable print-and-play edition of the game for up to 4 players, containing 5 FOCUS cards, and 24 each of the INDUSTRY and DEMO cards, all without breaking your marketing budget. Plus you get all the sweet stuff from the B$ Crowdfunder tier. So turn the logo on that coffee cup towards the camera, apply your favorite filter, and ride on to goat yoga glory.

    Includes:
    • Crowdfunder Social Image Pack
    • Printable "Total B$" Inspirational Office Posters
    • BrandStanding: Print-and-Play Edition
    Less
    Estimated delivery
    0 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge $15 or more About $15

    B$ Retailer

    It’s one thing to come up with a daring, fun-loving business idea. It’s another thing to actually put your hard-earned nickels on the line and BUILD THE THING.

    This level of support is for our beloved brick-and-mortar game retailers (online retailers not included). This tier gives you the option to purchase 4+ games at 50% off after the Kickstarter has ended. You will also receive a Retail Support Kit including exclusive cards and B$ swag, a guide to run a BrandStanding game event, and all rewards from previous tiers.

    PLUS: If we get over 50 stores backing at this level, we will also include a FREE demo copy of the game.

    Includes:
    • BrandStanding: Print-and-Play Edition
    • Printable "Total B$" Inspirational Office Posters
    • Crowdfunder Social Image Pack
    • Wholesale Purchase Access
    • Retail Support Kit
    • Free Demo Copy of Brandstanding: The Game (with 50 backers)
    • Priority Delivery
    Less
    Estimated delivery
    0 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge $30 or more About $30

    BrandStanding | The Game

    Here it is. The thing. The shiny red box of destiny. Once your hands close around its high-quality glossy exterior, you’ll blast off to a new dimension of improv-based, business-inspired nonsense and hilarity.

    Or maybe you’ll just get props for bringing this AWESOME game to your next party.

    Get one physical copy of BrandStanding along with all previous levels (excluding BS Retailer) and all stretch goals. This includes the core set of INDUSTRY, DEMO, FOCUS, and FUND cards, allowing anywhere from 3 to 42 players to pitch 3500+ unique branding combinations!

    Includes:
    • One Physical Copy Of BrandStanding: The Game
    • All Additional Stretch Goal Cards
    • Crowdfunder Social Image Pack
    • BrandStanding: Print-and-Play Edition
    • Printable "Total B$" Inspirational Office Posters
    Less
    Estimated delivery
    0 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge $45 or more About $45

    B$ Adventure Capitalist Edition

    Are you excited when your blind date starts with a 30-second elevator pitch? Do you get thrilled by haggling over the cost of bananas at the grocery store? Do you lay awake at night yearning for the perfect tagline for a coffee shop for 90s boy bands? Are you on a quest for capital? If so, you’re more than a venture capitalist. You’re an ADventure capitalist!

    In addition to the core copy of BrandStanding, and all the stretch goals, the Adventure Capitalist Edition of the game includes our first three expansions: SciFi Startups, Fantastic Financing, and Market Conditions. Each of these expansions adds extra INDUSTRY, DEMO, and FOCUS cards, blasting you even further into the BrandStanding universe.

    Includes:
    • One Physical Copy Of BrandStanding: The Game
    • Crowdfunder Social Image Pack
    • SciFi Startups Expansion Pack
    • Fantastic Financing Expansion Pack
    • All Additional Stretch Goal Cards
    • BrandStanding: Print-and-Play Edition
    • Printable "Total B$" Inspirational Office Posters
    • Market Conditions Expansion Pack
    Less
    Estimated delivery
    0 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge $250 or more About $250

    B$ Enterprise Solution | Beta

    Set phasers to stunning...RESULTS! When using BrandStanding as a training or educational tool for your team, classroom, or workshops. Get 5 copies of the Adventure Capitalist Edition of the game and access to the Beta Version of the online BrandStanding Trainer’s Toolkit. This resource turns B$ from a killer storytelling and party game into an innovative training tool for your workshops, classroom, business school, or sales team.

    Includes:
    • BrandStanding Adventure Capitalist Edition
    • Trainer's Toolkit - Beta
    • Crowdfunder Social Image Pack
    • Printable "Total B$" Inspirational Office Posters
    • BrandStanding: Print-and-Play Edition
    Less
    Estimated delivery
    0 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge $500 or more About $500

    B$ Brandbassador | Enter The Game!

    You've got business in your blood, capitalism in your core, investment in your interior. Become part of the Brand$tanding universe! If you are at this level, we can probably call you brandmates, BFFs, or mom.

    If you love the idea of Brandstanding and want to become an invested part of this amazing project, this is the level for you. As a B$ Brandbassador, we will work with you to create one INDUSTRY and one DEMO card of your choosing in our inaugural print run, based on your personal preferences or brand! You also get all stretch goals AND a set of exclusive B$ Swag for you to rep our brand while we rep yours!

    (Also, mom, we love you. Please text us back.)

    Includes:
    • BrandStanding Adventure Capitalist Edition
    • All Additional Stretch Goal Cards
    • Printable "Total B$" Inspirational Office Posters
    • BrandStanding: Print-and-Play Edition
    • Priority Delivery
    • One DEMO card based on you or your brand
    • One INDUSTRY card based on you or your brand
    • Your name, or your brand name, credited in the game!
    • B$ Swag Pack including TShirt, Enamel Pin, and Sticker Pack
    Less
    Estimated delivery
    0 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.