TONEAudio wants to celebrate its 10th Anniversary by going analog. With your support and pledges, we'll create a special 10th Anniversary PRINT EDITION to be mailed to backers in November, 2015. Also, we plan a second special print edition in April 2016. Your pledge of $8 or more gets both issues delivered to your door. Neither issue will be available online.
TONEAudio is an online magazine focused on equipment reviews, music reviews, audio industry trends and associated lifestyle goodies. (You can check out the last 70 issues on our web site at www.tonepublications.com listed under MAGAZINE)
Our readers tell us that we've created a magazine that’s informative, beautiful to look at, and most of all, fun. And we're much more than a traditional audio magazine. We enjoy writing about style, wine, factory visits, headphone gear, “old school” classic gear, interesting accessories, and cars—especially when they have great audio systems. But most importantly we cover music. Half of our magazine is devoted to current releases in the world of pop, rock, country, and jazz along with in-depth interviews with artists and industry professionals. We also employ some of the world’s best and brightest music journalists. Learn more about the TONEAudio team below.
Growing and building steadily from our humble roots in 2005, we have appreciated the ongoing support and feedback from the close knit community of audio fans, readers, manufacturers, music industry professionals, and many others who made our dream of producing a magazine a reality. We could not have done it without you.
Over the years, many long-term and loyal readers have asked us, “Hey, TONE … will you ever print the magazine?” Up until this point, the answer has been “no”. Given the number of inquiries we still receive, we are letting you, our readers, decide. If we can get enough advance backers to vote for the project with their pledges we will celebrate our anniversary in print. After all, you have come to us all these years, and now we want to return the favor and come to you.
The 10th Anniversary issue this November, and the April 2016 issue will NOT be available online. Get both for a special Kickstarter rate of $8 during our campaign. With over 250 pages, the 10th Anniversary issue will feature our Best of 2015 awards including Editor's Choice, Exceptional Value, and Products of the Year. The April 2016 issue is a ways off so we have not decided yet all it will contain. But as with the 10th Anniversary issue, we’ll create new content available only to paid subscribers. As you have come to expect from us, both issues will include music, gear, style, and other fun tidbits.
- November 2015 and April 2016 issues delivered to you $8
- Buddy package: November and April issues for you, and other set for a friend $15
- Buddy Deluxe package: November and April issues for you and three other friends $29
- Analog and Digital – get an Apple Newsstand subscription, and two copies of each of November and April print issues $49
- Best friend ever: 10 copies of each issue for $70
- Your name in print – in both issues! $100
- Finally, if there are backers interested being TONE Producers we have a few special opportunities there too!
MEET THE TEAM
JEFF DORGAY – Publisher and Photographer A Wisconsin native, Jeff built his first amplifier from a schematic in the RCA tube manual at age 14. His hi-fi sales career came to an abrupt end when he told a customer to take his big check up the street to the local Levinson dealer for much better equipment. 15 years as a commercial photographer led to writing about the rapidly expanding world of digital imaging at the turn of the century, writing for Macworld, CNet, Studio Photography and many others. He has also been a consultant to Adobe, Roland DGA and Olympus Cameras. He still takes a very active role in the images produced for TONEAudio, contributing a major portion of the magazine’s visuals. These days, the Pacific Northwest is home, where you can find him in the local record stores, music venues, or in search of a great steak.
JEAN LaCROSSE – Art Director Jean’s early studies of fine art and marketing were spent at the Southern Oregon University. She later moved to the Southwest to work on her tan and finish a degree in design at the University of Arizona. Her 25 years of art direction and design for Mayo Clinic, Bombardier, the Frank Lloyd Wright Foundation, American Express and other companies along with high-end prepress skills provided the necessary background to create the look and feel for TONEAudio. Every pixel of the magazine falls victim to her watchful eye. When she’s not digitally designing, you can find Jean exploring Northwest wineries and enjoying Portland's live jazz and fine art.
ROB JOHNSON – Managing Editor and Reviewer Rob spent much of his professional career in technology marketing consulting for a Fortune 100 company. After 25 years in the corporate world, Rob followed his passion and joined the TONEAudio team in 2013. That means he’s Jeff’s right-hand man if there’s a heavy amplifier that needs lifting. As an audio enthusiast his entire life, Rob’s other past roles included time as a disk jockey and as a concert hall recording engineer. With all those opportunities to be surrounded by fantastic sound, Rob’s several-decade obsession for great home audio gear took root at an early age.
BOB GENDRON – Music Editor and Writer Veteran music critic and copy editor Bob Gendron is a frequent contributor to the Chicago Tribune and the author of the 33 1/3 Series book on the Afghan Whigs’ Gentlemen album. He owns far too many records, continues to attend an unhealthy amount of concerts, spends far too much money on craft beer, and enjoys playing hockey. He also writes for DownBeat and formerly served as music editor for The Absolute Sound. He’s also been published by Rollingstone.com, The Source, and various other outlets.
BAILEY S. BARNARD – Gear Editor and Writer A staff writer and editor with luxury lifestyle magazine Robb Report since 2007—a position that has afforded him access to some of the world’s best hi-fi gear, not to mention jets, yachts, hotels, food and booze—Bailey is also TONEAudio’s gear editor, a frequent contributing writer and social media guru. Prior to his current editorial endeavors, he served as editor in chief of a student-run art and literary magazine at the University of Iowa, where he studied creative writing, literature, journalism and art history, in addition to editing and designing the North American newsletter of an international non-profit organization. Bailey has played music his entire life and there is little he loves more. When he’s not listening to music, he’s either beating up his beloved Martin guitar or blowing into a harmonica—or both.
LIZA DONNELLY – Cartoonist Liza joined TONEAudio for issue 2, and has been supplying us with comic relief ever since. She has been a staff cartoonist for The New Yorker since 1982 and has worked for other publications including American Photographer, National Lampoon, Cosmopolitan and The New York Times. She has written a number of children’s books and has shown her work in numerous exhibitions around the world. She lives in New York with her husband and two daughters. More information about Liza, her work and appearances can be found at: www.lizadonnelly.com
JAAN UHELSZKI – Music Writer Jaan Uhelszki was one of the founding editors at Detroit’s legendary Creem magazine. Since that time, her work has appeared in leading publications including USA Today, MOJO, Uncut, Rolling Stone, Spin, NME, Guitar World, and The Village Voice. Currently the editor-at-large for Relix, she is the only journalist to have ever performed in full makeup with Kiss. These days she only feels compelled to put on Serge Lutens kohl black eyeliner and Dior mascara when she goes out to grill rock stars over an open pit.
Just imagine... If our project is funded though Kickstarter you'll have the opportunity to get your very own copies of TONEAudio for the office, coffee table at home, next to a favorite reading chair, by the bed, on the mantle, or on the toilet tank. Placement is up to you. We won't judge.
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Risks and challenges
LOW RISK! Now in our 10th year, we have released 71 issues. So we have an established track record of creating high-quality magazine content. We already have our entire team in place, and we’re running like the proverbial well-oiled machine.
Plus, there’s a combined 50 years of print experience between our Publisher and Art Director. The only difference with production of the physical magazine is working with an outside partner who will manage printing and shipping the magazines to subscribers.Learn about accountability on Kickstarter
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