We believe that entrepreneurship is about more than profit. For us it's about: People, Planet and Profit. We chose the name Profit because, out of these three words, it's the one that is associated with entrepreneurship the most. The exclamation mark (!) was added because Profit! is a fast and fun game.
Our original prototype was named 'Play for Profit', but after a suggestion by Ewoud Schaafsma we decided on Profit!