The 30 Year T-Shirt is...
So well made that we Guarantee it for 30 Years. A combination of technology, luxury fabric and old school craftmanship make it built to last a lifetime.
Handmade by world class artisans in rural Portugal who have been crafting beautiful clothing for over 50 years.
Made 100% out of luxury 360 grams per metre loopback cotton from only the finest quality yarn. This ensures both incredible softness and durability.
Ethically made using organic cotton, reflecting our commitment to quality, respect for the environment and responsible production ethos.
Value you deserve created by cutting out pointless retail markups and delivering The 30 Year T-Shirt direct to you at wholesale.
Sustainable fashion designed to lead an industry trend towards protecting our natural resources by making truly durable clothing.
HELP US MAKE THE WORLD'S PERFECT T-SHIRT: There are some items that should feature in everyone’s wardrobe and a crewneck t-shirt is certainly one of them. We need your help to allow us to begin our first production run of The 30 Year T-Shirt.
Here’s how you can support our campaign and be the first to wear The 30 Year T-Shirt:
1) Select a reward on the right hand side to start your order.
2) Continue onto the next page to enter shipping information and payment details.
3) Complete payment using your credit/debit card.
4) Your 30 Year T-Shirt will be dispatched when our campaign ends. We can't wait to deliver it to you.
Thanks so much in advance to everyone who supports our cry for sustainable fashion by getting a 30 Year T-Shirt.
Why should we accept brands that sell us clothing that is deliberately designed to wear out after just a year or two?
Many big fashion brands make their clothing knowing that it will fall apart, so that their customers will have to return to buy more. It’s called built-in obsolescence, and it creates a cycle of consumption and waste that’s become all too common these days.
We believe brands should sell their clothes based on the quality of their designs and a customer should return to buy more because they have released a great new product, not return to buy the same wardrobe staple that's been systemically produced to fall apart.
This status quo has to change. It's time to return to that bygone era where clothing was made so beautifully it could last a lifetime. Partnering with a group of old school Portuguese craftsmen, who have been hand-making clothing since 1964, we have created a luxury cotton crewneck t-shirt that is so well made we are backing it up with a 30 Year Guarantee.
Together we can create a more sustainable fashion industry and lead a trend towards truly durable clothing. Starting right here, with The 30 Year T-Shirt.
This will only be possible with your help! Choose a 30 Year T-Shirt in your favourite colour, or share this video with your family, friends and work colleagues, and you’ll have made a difference. Thank you so much for your support, it means the world to us and we can’t wait to deliver you The 30 Year T-Shirt.
We believe The 30 Year T-Shirt could not be better made; it was built for life.
That is why it comes with a 30 Year Guarantee. If your t-shirt should ever rip, tear or otherwise need a repair over the next 30 years, you can send it back to us and we will immediately mend it free of charge.
We describe our colors as unique because intricate dye blends go into each of them. Each one of The 30 Year T-Shirt’s colors was produced by blending together as many as six shades. The marled effect this creates adds depth to our luxury fabric. Choosing just one color can be hard, so we have discount bundles available.
At the end of the campaign we’ll get your color selections, sizes and address details.
Our t-shirts are so expensive to make that if we were selling through retailers, they would cost £50 at the very least. We are saying no to pointless retail markups though and passing on the 50% saved by this directly on to you. We are offering The 30 Year T-Shirt to you at the wholesale price of £25.
Tom Cridland started with just Tom himself (the guy in the video above), but is now a team of 4 people and a British fashion brand well known for producing handmade luxury clothing in unique colors, especially their signature slim fit pants and sweatshirts.
Tom has been designing clothing since the age of 18, when he sold nearly £3,000 worth of "SWINE 09" t-shirts in a single week of school and donated all the profits to Médecins Sans Frontières.
In January 2014, aged 23, he founded Tom Cridland, specialising solely in creating the perfect pair of pants. He quickly built a vertical luxury menswear brand that made high quality clothing and sold it direct to the consumer at a value price. Tom believes that retail markups are inefficient and unfair on the customer, who ends up paying higher prices for no reason.
Tom founded his eponymous menswear brand upon the simple principle of making truly luxurious clothing and selling it direct to customer online and, as THE GUARDIAN said, "high-spec material and production seem to be his thing". Tom is half Portuguese and it is in Portugal that all our clothing is made. We partnered with a group of old school craftsmen there, who have been hand-making clothing since 1964.
Tom Cridland Pants have quickly become well known from London to Los Angeles and, as FORBES note, have been "donned by celebrities such as Leonardo DiCaprio, Hugh Grant, Stephen Fry, and Daniel Craig". Tom Cridland have also made clothes for many other distinguished men, including Ben Stiller, Brandon Flowers, Robbie Williams, Nile Rodgers and Frankie Valli. The rock star drummer, Nigel Olsson, in the Elton John Band since 1969, is such a fan of Tom's trousers that he had the Tom Cridland brand made an official sponsor of Elton's concerts. This resulted in the release of Tom's best-selling Nigel Olsson Navy Pants.
Tom Cridland's premium organic cotton crewneck sweatshirts have been acclaimed by everyone from the BBC to THE INDEPENDENT to THE HUFFINGTON POST, which makes us very confident we can deliver you the world's perfect t-shirt.
We have spent the past year meticulously developing The 30 Year T-Shirt because it's ok to pay for luxury, just don't pay too much.
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Risks and challenges
1) We are experienced. Tom Cridland is already established as a young menswear brand; to find out more head to tomcridland.co.uk.
2) We have our production team ready to fulfil orders as soon as funding is received.
3) We anticipate prompt and easy delivery once the project is funded and the t-shirts made.
4) Unforeseen circumstances are always possible but we find the likelihood of a delay occurring to be minimal. That said, our community of supporters will be the first to know if anything unexpected happens.Learn about accountability on Kickstarter
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