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Tomatina is an all-natural, pulpy & delicious Tomato-Vegetable Juice!

Toma-Who?

Welcome to the fun & crazy world of Tomatina! Tomatina is a luscious tomato-vegetable juice that people love for its distinct flavor and juiciness. Tomatina is pulpy because we use plump, juicy, whole tomatoes in our recipe. Tomatina tastes great as a healthy snack, after a night out, or even as a meal replacement.

Me, John Goldfuss, owner of Tomatina, and my friend Sarah. We are having a run after having a Tomatina
Me, John Goldfuss, owner of Tomatina, and my friend Sarah. We are having a run after having a Tomatina
Tomatina owes its name to a tomato festival in Spain. In this celebration, the entire town of Buñol is filled with truckloads of tomatoes, and a huge tomato fight ensues. Afterward everyone washes up so the feasting, dancing, and partying festivities can begin. ¡Olé!

Tomatina was created in my fourth floor, walk-up, studio apartment.  This unique recipe went through 70+ variations to get to its current delicious state. It is finally ready to be produced in a co-packing facility.

Toma-Funds

Constructing a juice company with limited funds is very tricky. Up to now, all of the money invested has been my own. Getting some momentum going is key to Tomatina’s launch and survival.  Margins are extremely slim, and success hinges on ample funding.  That is where you come in!  Your generous pledge will help Tomatina produce its first run of product.  This money will be used to purchase bottles.  Any extra money leftover will go toward caps, labels, and ingredients.

Toma-Gifts

The best part about pledging are the rewards that Tomatina will send you!  That means bottles of delicious, juicy Tomatina, of course!

Toma-Love

LOVE Tomatina, it will love you back!  It will fill you up with natural, delicious, juicy tomatoes, AND bliss. 

As owner of Tomatina, I will return the love in the best way I can- with profuse gratitude, and of course, Tomatina by mail.

MANY THANKS!    ¡MUCHAS GRACIAS!

John Goldfuss, Tomatina Owner

Website: www.TomatinaJuice.com

Blog: www.TomatinaJuice.tumblr.com

Twitter: www.twitter.com/TomatinaJuice

Facebook: www.facebook.com/TomatinaJuice

Risks and challenges Learn about accountability on Kickstarter

Risk: Running out of money
Challenge: Staying above water until Tomatina is successful CAN happen. Part of my background is in finance and product pricing, so I am always aware of unit costs, price points, budgets, etc. The numbers improve with long term volume sales. My job until then is to seek funding and sell product.

Risk: Can’t sell Tomatina
Challenge: Delivering value to the customer is key. Many factors affect sales numbers. One stands out in my mind. It’s important to look at where we are selling Tomatina in order to understand what the customer is willing to pay for this type of beverage. Like real estate, retail shelf space is local, and different outlets can bring more or less value to different people, depending on the location. If Tomatina is not selling, it may have something to do with where it is being sold. I'm new to the beverage industry, so this will involve a lot of strategy & creativity!

Risk: Tomatina is too big for one person
Challenge: One of my biggest fears is not finding enough qualified help to keep Tomatina going. There needs to be both capital investment (deep pockets), and rapidly increasing sales to maintain the business. Both of these mean I need a partner. I have a lot of contacts, but finding a business partner is like finding a wife or a husband. You need to find someone who wants an investment, who has the means to make an investment, and whose skills and style compliment your own. Until I find him/her, I'm working in overdrive to get things done, and expanding knowledge through research, experience, and mentors.

FAQ

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    Gracias!: Thanks for thinking of Tomatina! Follow our progress through private updates.

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    Toma-Care: You care!! And for that we are incredibly grateful, and we will send you a hand-written Tomatina thank you card in the mail, plus a nifty magnet.

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    Toma-Taste: Three bottles of Tomatina by mail to satisfy your juicy side. Shipping $8 in US, ask for Int’l.

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    Toma-Health: 5 bottles of Tomatina will boost your levels of the heart-healthy antioxidant, lycopene. Shipping $10 in US, ask for Int’l.

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    Toma-Hydrate: Quench much? 9 bottles of Tomatina (3 for workout energy, 3 for snack, and 3 for love), plus a T-Shirt. $12 Shipping in US, ask for Int’l.

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    3 backers

    Gardens & Entertainment: A case of Tomatina, one bag of varietal tomato seeds, and a T-Shirt-Shipping $14 in US, ask for Int'l. No garden? For you, a six-pack of TT, El Cid or an Almodovar movie (substitute Spanish master art book), and a T-Shirt- Shipping $10 in US, ask for Int’l.

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    Tomestic Bliss: A six-pack of TT, a rare Almodovar movie (substitute 1 or 2 Spanish master art books) & a T-Shirt- Shipping $10 in US, ask for Int'l, OR a case of TT, a fanciful tomato cookbook, a T-Shirt, and a kiss- Shipping $14 in US, ask for Int’l.

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    Toma-Kit: A six-pack of Tomatina, a min-paella kit (I'm coming to dinner!), and a T-Shirt- $10 Shipping in US, ask for Int'l, OR 9 bottles of TT, a tomato growing kit, & a T-Shirt- Shipping $12 in US, ask for Int'l, OR 9 bottles of TT, 2 Almodovar movies (substitute 2 Spanish master art books) & a T-Shirt- Shipping $12 in US, ask for Int'l.

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    Tomatina Town: One case of Tomatina, two tix (up to $60 value each) to a Spanish play (translation available)- Shipping $14 in US, ask for Int'l, OR 9 bottles of TT, a deluxe paella kit, & a T-shirt- Shipping $22 in US, ask for Int'l OR a case of Tomatina, a basket of 5 rare movies, and a 2 T-Shirts- Shipping $14 in US, ask for Int'l.

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    Tomatina Love: Tomatina loves you too! 9 bottles of Tomatina, a private Spanish cooking class (includes meal; add $75 for 2nd pers), & a T-Shirt- Shipping $12 in US, ask for Int'l, OR 9 bottles of Tomatina, dinner and a play (up to $260 value) & 2 T-Shirts- Shipping $12 in US, ask for Int'l.

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Funding period

- (54 days)