The TOLAD One. A new way of scattering cremation ashes
The TOLAD One. A new way of scattering cremation ashes
The mobile urn that enables people to scatter ashes over a distance during a memorial walk, paired with an app that tracks the route
The mobile urn that enables people to scatter ashes over a distance during a memorial walk, paired with an app that tracks the route Read more
Scattering someone’s ashes is intended to be a beautiful ritual, full of respect and love, but reality gets in the way. When cremated remains are scattered, it can be an uncontrolled, awkward, sometimes even messy process that doesn’t make for a dignified send-off.
In the Totem Of Life And Death (TOLAD), we are looking to give people a safe, beautiful, memorable way of scattering cremated remains.
The TOLAD One is a hollow hiking staff that serves as a mobile urn. With each step, the TOLAD One is pressed onto the ground, releasing a small amount of ashes from an opening in the bottom of the staff.
This allows the bereaved to create a Remembrance Trail of up to 1 mile in length.
Go wherever you want, whenever you want to. The TOLAD will be with you every step of the way.
We want to make sure the last walk will never be forgotten. The TOLAD App tracks the route you’re walking. The route is then stored online for future reference, on a personal Remembrance Page that can be shared with others. Page visitors can leave messages, pictures, videos, music and poetry to share memories of the deceased.
The TOLAD App and Remembrance Page provide a wonderful way for people to revisit the route and relive that last walk whenever they want. This service is provided free of charge.
Our adventure started with a designer who was inspired to make an innovative change to the way people scatter ashes. To transform his vision into reality, he involved someone with a ton of business experience who was willing to invest with him. From there, they attracted a young entrepreneur who could lead and build the company. The three of us form the foundation of the TOLAD firm.
During development, we received lots of help from other designers, coders, funeral directors, distributors, manufacturers, engineers and the bereaved. We launched the original TOLAD in January. Currently we are working on bringing the TOLAD One to life.
People increasingly opt for cremation instead of burial, but the options for scattering the ashes are limited. The traditional way of scattering ashes can be solitary, uncontrolled, lacking sentiment or ritual, and usually takes place over a short distance. Moreover, people have to watch out for wind and often need dust off their clothes afterwards. At times, people forget the exact location they visited, which makes it hard to commemorate the scattering.
It doesn’t do justice to the moment.
We started working on a solution for these challenges in 2015. Our aim was to make it possible to scatter ashes over an extended distance in a shared moment during a walk. We wanted to provide a controlled way to scatter ashes so people wouldn’t have to worry about the wind or about getting the ashes on themselves. In addition, we wanted to make sure the walk and its location would never be forgotten.
In 2016, the first prototypes were developed together with a Dutch engineering consultancy firm: npk design.
In January 2017, we launched the original TOLAD and the TOLAD App.
Note: If you don't speak Dutch make sure to turn on the subtitles.
We love the original TOLAD and so do the people who have used it. But the original TOLAD is very expensive to produce, which in turn raises the price tag for potential customers. A high price can be prohibitive, especially for people who are not interested in the urn capabilities of the original TOLAD and will only use it for a day. Right now, there are people scattering ashes in the traditional way who may well be regretting it, simply because they can’t afford a better alternative.
We are developing the TOLAD One because we want everyone to have access to a safe, beautiful and dignified way of scattering cremated remains. By using different materials and an alternative design, we are able to price the TOLAD One so it fits everyone’s budget while maintaining almost all the same unique properties the original TOLAD has.
The TOLAD One is made from cardboard and plastic, which makes it lightweight but strong. The TOLAD One is capable of a one-mile walk or 600 releases and has a volume of around 220 cubic inches.
The TOLAD One comes in three different designs. These three designs are subtle and blend in with the surroundings while still being special. The special designs also serve as a protective layer so the TOLAD can handle all weather conditions for the duration of the walk.
Much of the work we put into the original TOLAD also serves the TOLAD One. We already made the mechanism work with the new cardboard tube. We designed and prototyped a new handle and tested the cardboard material using ashes. We have three preliminary designs ready. More recently, we finished three working prototypes. These prototypes have been tested thoroughly.
We are ready to kickstart the production of the TOLAD One!
We are reaching out to the Kickstarter community to help fund the production of the TOLAD One. We are asking for €17,500, which is exactly half of the remaining production costs for the TOLAD One. We pledge to pay the other half. Together, we can make the TOLAD One available for everyone, everywhere.
Kickstarter is a great way to raise money, but more importantly, it’s a way to involve the community in our project. It's also a great way to gather feedback regarding our product and designs. Send your feedback to email@example.com or leave a comment on the campaign.
The campaign and corresponding higher reward tiers and stretch goals will allow a select few funeral directors and distributors worldwide to have early access to the TOLAD One before it is released to the general public.
Seeing is believing. We would love to actually show you what the TOLAD One is about and how it works.
During the campaign, we will livestream two walks with the TOLAD One prototype. During these walks, we will scatter ashes that were never collected by the family. Some of these urns are over thirty years old. These ashes should not just be discarded; instead, they deserve a dignified send-off.
The live walks will take place on:
June 20th, 4:30PM/16:30 GMT+2
June 30th, 6:30PM/18:30 GMT+2
Risks and challenges
We have been testing the TOLAD One extensively since January. Even though this is a new and innovative product, we have sufficient experience from working on our original TOLAD.
All the work to get the TOLAD One ready for production is done. The risk of delays on shipping dates is minimized due to close communication with our suppliers.
Our partners are experienced in large-scale production and manufacturing of a wide range of products. Like any other project, there is one challenge left we intend to address before shipping the TOLAD One to our backers:
Shipping methods, The TOLAD One's dimensions make it hard to ship efficiently. We are tackling this problem by shipping the TOLAD One in parts and making sure it can be easily assembled.Learn about accountability on Kickstarter
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