$4,127
pledged of $2,000pledged of $2,000 goal
148
backers
7days to go

All or nothing. This project will only be funded if it reaches its goal by Fri, May 31 2019 2:00 AM UTC +00:00.

Todd TurnerBy Todd Turner
First created
Todd TurnerBy Todd Turner
First created
$4,127
pledged of $2,000pledged of $2,000 goal
148
backers
7days to go

All or nothing. This project will only be funded if it reaches its goal by Fri, May 31 2019 2:00 AM UTC +00:00.

About

**Two stretch goals have been reached! The core deck will now come with 144 cards. Want to make it 216? Help us hit $6,000.**

Creativity is a muscle.

And as creatives, we need to exercise our creativity regularly, or it just won't work efficiently when we need it.

Wash-a-Pig firms and tones those creative muscles through writing headlines for fictitious ad campaigns. There's no client. There's no deadline. Just let loose and have fun. The act of writing quickly, playfully, and within constraints makes it easier to think creatively when a project deadline is looming.


HOW TO PLAY

Wash-a-Pig is a card game at its core.

  • Decide if your group is working in teams or individually. Playing solo works, but working in teams of 2-4 is best because bouncing ideas off of teammates always leads to better ideas. 
  • Each participant or team gets one WHAT card...
  • ...and  a WHO or HOW card. (Not both. Too many limits sucks all the fun out of it. Go ahead and try it if you're feeling frisky.)
  • Put the pair together and start writing.
  • 5-15 minutes per prompt is long enough to write some decent headlines but quick enough that it doesn't become work. 
  • Each participant or team shares their headlines with the group.
  • You laugh. You cry. You sit in amazement at someone's brilliant use of words to sell an energy drink to gardeners. Either way, you're reinvigorated and remember what you love about being in the creative field.
  • You could make a competition out of it by each person taking turns as the judge and choosing the best headline. The winner of each round keeps the cards to keep score.
WHAT cards are the product or service you're advertising – a plumber, a tropical resort, cat litter.
WHAT cards are the product or service you're advertising – a plumber, a tropical resort, cat litter.
WHO cards are a target audience – recent college grads, new parents, farmers.
WHO cards are a target audience – recent college grads, new parents, farmers.
HOW cards alter your writing style – write in old english, use only one word, write like a heavy metal song.
HOW cards alter your writing style – write in old english, use only one word, write like a heavy metal song.
The WHAT+WHO or WHAT+HOW combinations will give you interesting writing prompts to get those creative juices flowing.
The WHAT+WHO or WHAT+HOW combinations will give you interesting writing prompts to get those creative juices flowing.


SOME EXAMPLES

See more card combinations and submit your own headlines: @washapig on Instagram



WHO IT'S FOR

Although it was originally intended as a copywriting training exercise, the benefits aren't just in writing. Wash-a-Pig helps creativity in general and anyone who needs to develop conceptual communication can benefit. While I started with a focus on advertising designers and copywriters, I've realized professionals and students in copywriting, design, branding, scriptwriting, content marketing, social media marketing, journalism, and more are getting tremendous benefits from playing. Anyone who suffers from creative block can get immediate relief using Wash-a-Pig.


WHAT PEOPLE ARE SAYING

Make Ads with Me gave it a sweet review.

Muse by Clio thoroughly covered it.

"I like the name. And it's fun to play. I like champions of our industry and craft!" - Susan Credle, Chief Creative Officer, FCB Global

"I really like it!" - Luke Sullivan, Advertising Professor at SCAD

"I can't believe you get paid to do this." - my Mom

"I love this. I intend to play it with my kids and grand kids so they can see how the creative process works." - Nancy Fletcher, OAAA

"So much fun!" - anyone who has ever played Wash-a-Pig


FOLLOW


REWARD LEVELS

A Kickstarter project wouldn't be complete without a variety of rewards. Remember, if the project isn't fully funded during our Kickstarter campaign, you won't be charged a dime (and, unfortunately, the game won't be published). You can always go back and change or cancel your reward level before the campaign ends. Here's more info about how that works if you're not familiar with Kickstarter. 

Please keep in mind that I will be using a third party pledge manager to facilitate add ons and worldwide shipping when the Kickstarter campaign is complete. Shipping estimates are described below.

Want more than one? Just multiply the pledge amount by the number of items you want and pledge that amount. For example, if you want three decks, $20 times 3 for a total of $60.

STRETCH GOALS HAVE ARRIVED!

Now that we've fully funded the initial level of the campaign, I've created a few stretch goals. Reaching these funding levels allows me to do a little bit extra to the game and deliver a better product to all of you lovely backers. You don't have to pledge more (although you can), but what we really want are more backers. Spread the word on every channel you can. Tell your friends. Tell your colleagues. Tell your classmates. Tell your grandma. Here's a short link you can use: Short link to the Wash-a-Pig Kickstarter page

TIMELINE

The production timeline seemed incredibly long to me, too, but that's just the nature of the printing beast. 



SHIPPING

Unfortunately, shipping is a thorn in the side of every Kickstarter campaign. Shipping will be calculated based on your total order and location using a pledge manager service after the campaign. This also means you'll be able to add more sets or other items after the Kickstarter campaign.

That being said, I'm estimating that shipping one set of Wash-a-Pig to the US will be about $5, Canada about $6, Europe about $12, and the rest of the world about $18 or more.



SOME BACK STORY

"I" is Todd Turner, an advertising geek based in Chicago. I've worked as a creative in the out of home industry for 15 years. In case you don't know, a creative in OOH is creative director, art director, and copywriter all rolled into one. I came from a design background, but when I stumbled into advertising, I started to understand the marriage of art and copy into a concept that resonates with viewers. I studied a LOT of awards annuals, read a lot of books, and picked up some of the fundamental techniques that became Wash-a-Pig.

I started using the concept of Wash-a-Pig as a way to practice copywriting and creative thinking with my creative teams over a decade ago. It was always a huge hit because it's riotous fun and throws off any inhibitions to creativity. I usually wrote the prompts on the fly on index cards. I've always wanted a nicely produced deck of the game at the ready. I'm finally making it happen and want to share it with the world.

"Creativity is like washing a pig. It's messy. It has no rules. No clear beginning, middle or end. It's kind of a pain in the ass, and when you're done, you're not sure if the pig is really clean or even why you were washing a pig in the first place." - Luke Sullivan, legendary ad man and author of Hey Whipple Squeeze This

Risks and challenges

All the concept and design work is done. Some minor revisions will be made over the course of the campaign. Budgeting and timing has been agonized over for months, so that's pretty secure. It should only take 60-90 days to print and ship the number of packages I've set the funding goal at. However, if this explodes and the funding goal is far surpassed by 200% or more, it could extend the production timeline for a much larger order. I will definitely keep all of the backers posted as things move along.

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    Scrub Fund

    These pigs don't wash themselves. Contribute just a dollar to help keep them clean. You'll get all of our project updates during our Kickstarter campaign, and you can upgrade your pledge later.

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    Print-and-Play PDF

    A PDF of all the cards that you can print and cut out.

    Includes:
    • What Cards
    • Who Cards
    • How Cards
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    Core Deck

    The physical edition of Wash-a-Pig.

    Includes:
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    • Box
    • Instructions
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    Core Deck Signed by Todd Turner

    You get the core deck of Wash-a-Pig signed and personalized by the creator, Todd Turner. This is totally tongue-in-cheek. Todd doesn't think he's that special even though he is writing this in third person right now.

    Includes:
    • What Cards
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    Wash-a-Pig Workshop (U.S. Only)

    Todd Turner will fly anywhere within the 48 contiguous United States to run a 3-hour Wash-a-Pig workshop for up to 40 people. You must provide the venue and any other accommodations for your group. Todd's travel and lodging will be covered by the pledge amount. Plans will need to be agreed upon at least 30 days before the event.

    Includes:
    • Print-and-Play PDF
    • 3 Hours of Copywriting Goodness
    • 5 Sets of Wash-a-Pig
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