Meet the Anchor Strap
An elegant and functional leather camera strap, made from timeless materials. It looks good, feels great, and is easy to swap between camera bodies.
Over the years, I spent quite a bit of time and money trying to find a camera carry solution that enabled me to focus on my craft in every context.
The truth is, there are a lot of great camera straps out there, but I found myself frustrated because no solution seemed to fit my variety of shooting needs.
If it was a wedding, the harness style setup made a lot of sense, but felt uncomfortable to wear and was just an overly bulky setup for everyday shooting.
I found other camera straps with innovation, but overall I just disliked the material choice.
In the end I found myself discontent with these offerings in the market. It's from this discontent, that a desire for something better fueled me to develop the Anchor strap.
As a leatherworker, I knew I wanted the base material to be leather, I also I wanted a camera strap that was incredibly comfortable from day one, which is why this design includes a neck piece. To ensure comfort I've intentionally sourced the highest quality leather that is tanned to feel broken-in from day one.
Horween Leather Co. is known for their incredible leathers. It's their rich history and expertise in the industry that made me confident that sourcing from their Tannery in Chicago, IL would be a great fit.
I use nickel plated, solid brass hardware for our clips and grommets. Kevlar loops are used to anchor the straps to the camera. Kevlar is known for its incredible tensile strength, being 5x stronger than steel.
The end result is a camera strap you can rely on to carry your gear.
It's comfortable, it looks great, and adapts to your shooting needs.
Why do a Kickstarter for an existing product?
I started making camera straps in 2017, with the first version of the Anchor Strap coming nearly a year later in February of 2018. As a former wedding photographer, with a passion for the entire photography industry, I've grown a desire to enable photographers to do more with their work. I hope the people that use my products will feel that.
Additionally, one of the biggest challenges I face as a small business is scaling my operation. With your help, I'll be able to buy more materials at larger discounts, upgrade my tools and machinery, and explore a number of ways to scale my operation.
BACKER REWARD OPTIONS, COLORS & SIZING
* Color choice and sizing information will be gathered at the end of the campaign *
The initial release of these camera straps will be available in both Brown or Black. The leather used for these straps come from Horween Leather Co, and I'll be using their "Chromexcel" tannage.
Medium: 40" (This is the most popular size, it's a great all-around length, and makes for about 90% of the straps we sell)
Each camera strap is a fixed length, I'll be offering 3 sizing options during the campaign. These sizes were tested with a wide range of photographers. Sizing details will be gathered after the campaign.
Help spread the word!
I've lots of time into this project, and I'm thrilled to finally have it live. But now we need to get it on front of the right people. I'd love your help spreading the word. Whether it's on Facebook, Twitter Instagram, or any other place you are connected with people. :)
Thanks to each person who's provided me feedback back, and believed in the products I make. There are seriously too many of you to thank by name, but you know who you are, and I'm so grateful for the support you've given me over the years!
Special shout out to Kha Do, for his incredible work producing this Kickstarter video!
Risks and challenges
Anytime you purchase high quality, handcrafted products, it takes time. I’ll be the first to admit, I’m the worst at waiting, and I don't want to keep you waiting to receive your reward either!
Once the campaign ends, we’re able to make our large order of leather from the Tannery. A run from the Tannery will take anywhere from 4-6 weeks. This process can be out of our control, but it’s a necessary first step to get things started.
There are a few things we've actively prepared for that will ensure we're able to fulfill each reward in a timely manner. First, as mentioned, the aim of this project is to help us scale our operation, this means investing in equipment like a Clicker press and Dies to speed the process of cutting out all the components. In this case, the use of machines are more accurate and considerably speeds up the process for us.
Additionally, I have a great relationship with an efficient team, right here in Louisville, KY, who is prepared to step in with lending a hand on production and fulfillment. They will very much a part of making this project come to life!
Leather Color: One challenge for us is educating customers on the nature of varying color from hide to hide. Often the tone is on point with each side having the possibility of being a little darker or lighter. This is quite common in the leather industry, but often not seen in mass produced leather products due to the correction process in the lower grade consumer products.Learn about accountability on Kickstarter
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