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We throw away 50 billion paper cups a year. Current solutions are not working. Help us fund the prize for a design contest to stop the waste.

In North America we consume 58 billion paper cups every year. This represents 60% of the worlds total cup wastage. Shockingly these cups are not being recycled and most end up in landfill.

The problem is that as consumers we love convenience and paper cups are a symbol of how out of control our throw away culture has become. Additionally, adoption of current reusable alternatives is less than 2%. This means we have a serious problem on our hands.

We need your help to find a solution that eliminates paper cup consumption while creating a more convenient alternative to existing reusable coffee mugs.

To achieve this we are launching a global design contest and we need your support to help fund the prize that will go to the winning designer or designers.

Your contributions, regardless of how small or large will give this project the credibility it needs to attract and incentivize the worlds best designers.

Your role will also be crucial as we enter the design phase. We will ask you to rate and review the ideas and based on your feedback we will invite the best designers to create prototypes.

The prize will ultimately be used to help the winners begin the process of getting their ideas to market.

All money raised here on Kickstarter will be used for prize money only (Who will check? We hope you will).

For more information please see or contact me, Toby Daniels, directly at or follow us on Twitter:

P.S. Maybe helping fund the prize is not your thing. Don't worry, there will be lots of ways to help out. Please let your friends and family know about betacup - more than 65% of us are coffee drinkers, so there is bound to be some interest. Who knows, maybe they have already dreamed up the winning idea.


Have a question? If the info above doesn't help, you can ask the project creator directly.

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pledged of $20,000 goal
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New York, NY

  • Pledge $2 or more
    You selected

    11 backers

    Give up just one cup of coffee and we will list your name as a contributor to the betacup prize. (and you will feel great when you can say you helped end the waste by funding the prize that led to a solution).

  • Pledge $20 or more
    You selected

    67 backers

    You will receive a commemorative betacup and you will be listed on the betacup site as a contributor. (since its an innovation competition, we don't know exactly what this cup will be like, but that's part of the fun, right?).

  • Pledge $200 or more
    You selected

    10 backers Limited (40 left of 50)

    You will be invited to join us at the awards ceremony in NYC. You will also receive a commemorative betacup and be listed on the betacup website as a contributor.

  • Pledge $2,000 or more
    You selected

    0 backers Limited (5 left of 5)

    You will join the Jury to help select the winning designs. You will also receive a commemorative betacup and be listed on the betacup website as a contributor.

Funding period

- (66 days)