The first interactive book for personal & professional development from the Balkans. Inspire yourself. Motivate others. Make a change.
Coming from a constantly changing and developing region, by walking the bumpy road of creation, we never gave up to make an impact. So we created TIP OF THE WEEK.
TIP OF THE WEEK is a concept that we started aiming to help change-makers in the process of transition by providing valuable weekly advice from experienced professionals. So far, we have sold over 20.000 copies in 5 countries, translated in 3 languages. Succeeding on the Balkans motivated us to pursue our dreams towards something bigger.
The times are changing, businesses change, societal norms and templates change. The Universe is changing. If we do not accept this new situation, we cannot hope to succeed in the future.
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TIP OF THE WEEK© is the first interactive book for personal and professional development written by successful businessmen and women coming from the Balkans. It contains 40 practical and educational tips on how to improve, make a change and become more successful on various fields in your everyday life.
Specially created/designed TIP OF THE WEEK kit is to help and provoke readers be more open to changes because only by changing ourselves and focusing on implementation of new ideas we can become better day by day.
✓Amplify motivation, self-education, inspiration and provoke discussion on various issues.
✓ Break the standard patterns of thinking and developing new ideas.
✓ Encourage employees to deal with the challenges of everyday life, improve productivity and performance at work.
✓ Dramatically influence creativity among individuals and working teams.
✓ Enhance starting new businesses.
What makes us unique is that we are adapting the concept to the new reader, creating a unique, practical, user-friendly and most of all, FUN way of presenting the information. You can read it from wherever, whenever you like. Write in it, scribble, put post it’s on it and comment. Communicate with each and every one of the texts, give your perspective and comment on the content. Develop your views and DON'T agree with the advices that are written, or DO agree with them and implement that knowledge in your environment.
The idea is, that each and every one of you can have their copy on the desk, and revisit it whenever you find yourself in a certain situation in need of advice.
This is the first edition.
There are many yet to come.
This is not a book you read, it is book you talk to!
360º innovative approach
Innovation in Product Development – The concept started by business people (Petar Lazarov and Kalin Babusku) who transfer the knowledge they have gained by working with national and international companies. The manuals are the only of this kind published on the Balkan and beyond aiming to combine different experiences of successful people from the region.
Innovation in Structure - non-standard edition / manuals in terms of writing and developing open communication with readers and giving them opportunity for self-evaluation. Innovation in Visual appearance - full copyright work in terms of design and visual concept, original cover, specially-made illustrations and fully designed interior text.
Innovation in terms of Marketing and Sales strategy - completely innovative approach with special emphasis on social responsibility by developing unique and original author sponsorship model ("COS model" - Customer Oriented Sponsorship Model) in order to provide variety of benefits to publisher - company that uses it – end buyer.
1. WEEKLY PLANNER (only available for Kickstarter backers)
As a Kickstarter special we have created and designed a weekly planner which will help you reach your goals. The planner will be available for kickstarter backers only. On this carefully designed planner you can write down your daily tasks, take notes, scribble and note your weekly goals.
2. THE INTERACTIVE MOTIVATIONAL CARDS
Together with the book come the interactive cards which feature 10 different exercises and activities for daily motivation. These exercises will help you improve your daily performance. You can use them by yourself, or you can share them with your team or your employees.
3. THE FORTUNE TIPS
With the complete kit you will get 30 ‘fortune tips’ each with an inspirational quote or a short advice for each day of the month. Pick one every day and stay motivated.
4. THE BOOKMARK AND BADGES
Never worry about missing the last page you stopped reading, or taking notes from the important tips. With every book you will receive a bookmark with an inspirational quote and a tip of the pencil which will be placed in the pocket of the book.
5. THE LIVE WEBINARS
Peter Lazarov and Kalin Babushku are authors, consultants for marketing/branding, sales, export, management and co-owners of a company called Macedonia-Export. They have extensive experience in training and developing management and leadership skills of employees in the Balkans, through innovative and practical approach in the working.
With the complete kit you will get 6 months interactive video tutorials in 6 separate sessions, one per month, on some of the topics of the book. With these tutorials you get motivated, learn some new things about management, leadership, marketing, sales and running your own business.
Executives, business owners, HR departments and other high-level managers love using this book with their teams. Buy it for your employees and implement the tips to improve your team’s performance and keep them motivated every day of the week. We offer the mini business package with 5 books at a great discount, but you can add up to 10 for additional $15 per copy.
Petar Lazarov and Kalin Babusku are the creators and the main authors of „Tip of the Week“ concept. They are also owners of Macedonia-Export, a company created with vision to present the best Balkan products on the global market. Ambitious and aware of the social environment they constantly trying to create recognizable world brand, while trying to enjoy the maximum in what they do.
Additionally, authors who will collaborate on this edition:
BRANISLAV MARIČIĆ, director of the Educational center Finesa. His life motto is: “ I learn, I love, I serve”. His seminars have been completed by over 20.000 people. Author of the book “Self discipline”
IGOR PURETA, president of the Management Grawe Hrvatska d.d. loves to motivate, and knows how to guide and so is a fan of leadership, because he considers it a key factor in guiding people. Author of the blog www.igorpureta.com.
and many more…
The main goal and long-term vision of TIP OF THE WEEK is to create a digital Tip of the Week experience where we can grow a community of like-minded visionaries to share their knowledge, learn from one another, help and support each other to achieve a common goal.
Risks and challenges
Since the book is already being published in three languages, and considering our experience in publishing, the risk for production of this book is minimal. We are finishing the new international edition and soon it’ll be put into production.
Also, we have a well-established food product(brand) called Mama’s which is available worldwide and a proof for our distribution knowledge and network. We already have great experience with printing and we make sure that the quality is at the highest level.
Additionally, the success of the previous edition indicates that the production and publishing process are at minimal risk.Learn about accountability on Kickstarter
- (30 days)