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TIO is a complete rethinking of the everyday toothbrush, combining the best elements of design, oral care and sustainability.
TIO is a complete rethinking of the everyday toothbrush, combining the best elements of design, oral care and sustainability.
TIO is a complete rethinking of the everyday toothbrush, combining the best elements of design, oral care and sustainability.
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1,453 backers pledged €41,076 to help bring this project to life.

About

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TIO - Save the World, twice a Day

€41,076

1,453

THIS IS TIO

Everyone is concerned about the environment. We all try to do our part — reducing waste, recycling, buying organic foods when possible. But if you're like us, you're left wishing that the products you use every day were created with the environment in mind.

We decided to take the matter into our own hands, and make a sustainable toothbrush we'd love to use.

The modern mass-market toothbrush, with its wasteful plastic construction and gimmicky design, was more than ready for a reboot. TIO is the result: a complete rethinking of the everyday toothbrush, combining the best elements of design, oral care and sustainability.

With TIO, we want to show the world that big changes to small objects can make a massive difference in our lives. Because as you know, it’s the little things that matter. So come join us on the TIO adventure — it has only just begun!

Our new partner Denttabs is sponsoring one pack of their Toothbrushing Tablets with each TIO FOR ONE YEAR + pledge :)
Our new partner Denttabs is sponsoring one pack of their Toothbrushing Tablets with each TIO FOR ONE YEAR + pledge :)
            

SO MUCH MORE THAN A STANDARD TOOTHBRUSH

Our industrial design background led us to re-examine all aspects of the toothbrush, from the aesthetics, to the ergonomics and functionality, all the way down to the materials used in its manufacturing. And in the process we got a crash course in modern dental care from leading industry and academic experts.

TIO is ready to take on the world! Here’s what makes it so special.

IT’S HIGH TIME TO MAKE A CHANGE

What impact can such a small product like a toothbrush have on the environment? Turns out: an absolutely huge one.

The ecological damage caused by the increasing amount of plastic waste we are producing every day is immense. Climate change and the pollution of the oceans are the first of many consequences to come, if we don’t make significant changes in the manufacturing of consumer goods. Due to their very short lifespan, personal hygiene products like toothbrushes are playing a significant role in this process.

By being smarter about design and material choices, products like TIO can seriously reduce environmental harm being done every day. But we need your help to make it happen!

TIO’S DEVELOPMENT: FROM IDEA TO REALITY 

The TIO development and design process has been a long one — the initial concept was developed almost two years ago! Thankfully, without corporate priorities to hold us back, we had the freedom and determination to do everything right from the ground up. Take a look at our adventure so far.

THE PERFECT SHIPPING PACKAGING

To extend our sustainable approach even to the shipping packaging we partnered with the Technical University Dresden. The result is a tailored shipping packaging made out of deep drawn fibre materials. 100% based on natural resources and fully recyclable.

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THE IDEAL ADVISORS FOR A COMPLEX CHALLENGE

Despite our huge ambitions, we knew that successfully reinventing the toothbrush was going to require support from experts in manufacturing, materials science and dentistry. Luckily, our ideas resonated with some very wise and equally passionate people.

Meet TIO’s team of advisors!

HERE’S WHERE YOU COME IN

We've grown TIO from wild idea to real product, with plenty of support from the connections we've made during our journey. But now we need your support to get started on manufacturing and bring TIO to the world!

Here’s how we’ll be making good use of your pledges...

Injection moulding tools for the toothbrush

The biggest investment required to make TIO a reality is the creation of injection moulding tools. In total we need two of these tools: one for the toothbrush’s handle, and the other for the bristle head. Thanks to our colleague Mr. Dreher as a manufacturing partner, we will even be able to produce the tooling in locally in Germany.

Deep drawing tool for the packaging

In order to mass-produce our innovative, environmentally-friendly cardboard packaging, we will need to invest in a so-called “deep drawing tool.”

First production run

After setting up the manufacturing process, we will be ready for the first production run. This includes both purchasing the various required raw materials, and covering our manufacturing partner’s operational costs to produce the first round of TIO toothbrushes for our loyal supporters.

Biobased certification

For a young eco-conscious company like TIO, trust will one of our most challenging but essential commodities. To support our backers’ and future customers’ belief in our sustainable philosophy and practices, we will be applying for a Biobased certification.

Subscription service and online shop

Since TIO uses replaceable brush heads, we plan to develop and launch a brush head subscription service, to ensure our backers and future customers will always have a fresh TIO on hand. To ensure timely delivery of all TIO products, we will need to set up a online shop and find the right logistics partners.

Retailer and partner outreach

To ensure we’re ready to begin supplying like-minded retailers with TIO products, we will produce the necessary retail and point-of-sale materials.

Expansion of TIO product line

Of course the TIO toothbrush is just the beginning! Along with developing a children’s model, we’ll be exploring our options for equally innovative personal care products that could be added to the TIO Care lineup in the future.

YOUR PLEDGE OPTIONS

Of course every contribution counts, but here's a breakdown of the pledge options that will help us make TIO a reality!

COUNTDOWN TO TIO

Here’s our post-campaign plan — all the details about when you can expect to receive your TIO, and what comes next.

THE TIO TEAM

TIO was founded by industrial designers Fabian Ghoshal and Benjamin Beck, two friends who met while studying at the University of Applied Science in Schwaebisch Gmuend, Germany. Industry expert Volker Dreher rounds out the core team, validating our visions from the manufacturing perspective.

Risks and challenges

The biggest challenge in this project is of course guaranteeing that the toothbrush can be produced exactly as planned, and in the numbers necessary to fulfill all of the orders we receive during the campaign. Luckily, we have been supported by our partner, industry expert Volker Dreher, since the beginning of this project. With his expertise, connections, and existing manufacturing infrastructure, we are confident that production of the toothbrushes themselves will go smoothly.

Another challenge was sourcing a sustainable bio-plastic that would both work with Mr. Dreher's existing manufacturing machinery and be available in the volumes required to mass-produce the TIO toothbrush following the crowdfunding campaign. With the help of our advisors, we were able to get a commitment from the ideal supplier, which means the TIO toothbrush is now ready to begin production.

Our cutting-edge, environmentally-friendly cardboard shipping packaging is a slightly more complex challenge, since this material has yet to be used in a mass-market product. However, in this case we again have the right backing, from our partner Dr. Marek Hauptmann, who will be working with us to find the right manufacturer to produce these materials. We will be able to make use of existing manufacturing machinery with only slight modifications. Dr. Hauptmann is also in the process of applying for grants that would help support the modifications required, allowing him to help us and like-minded companies more easily make use of this technology and produce the shipping packaging as planned.

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Support

  1. Select this reward

    Pledge €1 or more About $1.12

    SMILE KARMA :)

    Every bit of support counts! Help us realize the TIO dream, and do a little favor for the environment at the same time. We'll all end up smiling a bit more!

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    Pledge €2 or more About $2.23

    "TIO'S ULTIMATE DENTAL CARE" ILLUSTRATED HANDBOOK
    (PDF download)

    In collaboration with our dental care advisor Dr. Stefan Zimmer of University of Witten/Herdecke, we collected figures and helpful tips on toothbrushes and proper brushing technique.
    This short ebook is playfully illustrated by our friend Roland at bitteschön.tv.

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    Pledge €5 or more About $6

    TIO STARTER KIT - EARLY BIRD

    Our enthusiastic early supporters get their Starter Kit at a reduced price, as our thanks for your confidence in us!

    Each TIO Starter Kit contains one reusable handle and two swappable brush heads. Enough TIO to last you 4-6 months! Replacement brush heads will be available through our website.

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    Pledge €6 or more About $7

    TIO STARTER KIT

    Each TIO Starter Kit contains one reusable handle and two swappable brush heads. Enough TIO to last you 4-6 months! Replacement brush heads will be available through our website.

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    Reward no longer available 250 backers
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  5. Reward no longer available

    Pledge €12 or more About $13

    2 x TIO STARTER KIT

    A Starter Kit for you and an extra one for your partner or a friend. Spread the love!

    Each TIO Starter Kit contains one reusable handle and two swappable brush heads. Enough TIO to last you 4-6 months! Replacement brush heads will be available through our website.

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    Reward no longer available 300 backers
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  6. Select this reward

    Pledge €16 or more About $18

    TIO FOR ONE YEAR +

    Life is too short to waste time in the supermarket.

    We’ll provide you with one reusable handle and six swappable brush heads (different colors availabe). This means every 2-3 month a fresh brushhead as recommended by your dentists. Further replacement brush heads will be available through our website.

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  7. Select this reward

    Pledge €22 or more About $25

    4 x TIO STARTER KIT

    A Starter Kit for everyone in the family!

    Each TIO Starter Kit contains one reusable handle and two swappable brush heads. Enough TIO to last you 4-6 months! Replacement brush heads will be available through our website.

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  8. Select this reward

    Pledge €30 or more About $33

    2x TIO for one year +

    Life is too short to waste time in the supermarket.

    We’ll provide you with two reusable handles and twelve swappable brush heads (different colors availabe). This means every 2-3 month a fresh brushhead as recommended by your dentists. Further replacement brush heads will be available through our website.

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  9. Select this reward

    Pledge €55 or more About $61

    4x TIO for one year +

    Life is too short to waste time in the supermarket.

    We’ll provide you with four reusable handles and 24 swappable brush heads (different colors availabe). This means every 2-3 month a fresh brushhead as recommended by your dentists. Further replacement brush heads will be available through our website.

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  10. Select this reward

    Pledge €65 or more About $73

    TIO RETAILER PACK

    For progressive retailers who share the TIO vision — this reward is for you! 24 TIO toothbrushes, delivered with a custom TIO-branded POS display stand.

    Each TIO Starter Kit contains one reusable handle and two swappable brush heads. Enough TIO to last you 4-6 months! Replacement brush heads will be available through our website.

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  11. Select this reward

    Pledge €190 or more About $212

    3x TIO RETAILER PACK

    For progressive retailers who share the TIO vision — this reward is for you! 3x24 TIO toothbrushes, delivered with a custom TIO-branded POS display stand.

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    3 backers
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  12. Select this reward

    Pledge €500 or more About $558

    Meet the Team

    You share our vision and are curious about the TIO story ?

    Let’s meet and spend a day together. We’ll give you an exclusive insight into the TIO story and our motivation behind the project. Furthermore we’ll take you to our injection moulding factory and make possible a look behind the scenes :)
    (travel costs excluded)

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  13. Select this reward

    Pledge €5,000 or more About $5,579

    TIO SUSTAINABILITY WORKSHOP

    The TIO team and a select handful of professionals from related fields (design, marketing, business strategy) will join you for a two-days sustainability workshop. The goal: develop concepts and ideas that can be implemented in your own products and services.

    questions about this reward? Drop us a line!
    (starting at 5k, travel costs excluded)

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    Limited 0 backers
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  14. Select this reward

    Pledge €7,000 or more About $7,811

    TIO PREMIUM PARTNER

    You want to pull together with us to save the world and introduce TIO to an even broader audience? This premium pledge serves as a deposit on your frist TIO toothbrush consignment. So let’s put heads together and talk about the details offline.

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Funding period

- (30 days)