Stormdeck is a tool for designers to help them overcome creative block and to visually communicate ideas to team members and clients before the design process has begun. Stormdeck is a set of 80 unique visual cards split into the following categories:
- Style: Helping you to determine the look and feel of your project
- Message: A selection of words to help you communicate the core message of your project
- Colour: Helping you select the key colours for your project
- Texture: Helping to further define the style of your project
- Font: Helping you find a style of font that best complements your project
Simply select which cards you think will best suit your project, try different styles, colours, in all different kinds of combinations. These cards are your guide, helping to give your ideas clarity and direction before you begin. Stormdeck is also a perfect way to involve your client or team members early on in the design process.
Why did you create Stormdeck?
I used to work full time for a creative agency and their main process for communicating design concepts to a client was to do a google image search for "logos" and to print off other designers work for the client to see. The client was asked "Do you like the shape of this logo?", "How about the colour from this logo?" and so on and so on.
While this was an easy way to communicate design trends to a client, it did not promote original creative thinking. 9 times out of 10 the client would see one of the searched images and simply ask for something similar to that... maybe in a different colour. It would ultimately result in the creation of an unoriginal design.
I wanted to create a product in which the client could be more involved in the early stages of the design process. Stormdeck was created to be a tool for effectively communicating design ideas, but to also spark ideas for designers stuck or unsure what styles might work for their project.
Why a deck of cards?
Handling a deck of cards is a fun, tactile experience, and if you're working with a client or with multiple designers, it's a fantastically interactive experience which can spark ideas and promote conversation points you may have missed.
How does it work? The process is up to you. You can lay out the cards per category or lay out the entire deck in front of you, then select which card or cards you think will best suit your project. Your selection of cards will be your first stepping stone before you begin designing, giving you a clearer more rounded idea of what you are aiming to achieve visually.
How will Stormdeck help me?
Stormdeck is designed to help graphic designers in the following ways:
- To spark inspiration if you're suffering from creative block.
- To involve your client in the ideas process so you the designer have a clear idea of what your client wants before you begin designing.
- To communicate ideas in an easy to understand visual manner. This is great for design teams and can further help you communicate if there happens to be a language barrier.
- For introducing first time designers to a range of different styles, colour schemes and design elements.
I could just search online for inspiration, why do I need this product?
Why not develop an app and save yourself the printing costs?
We did think about this quite early on in the development process, but we ultimately realised that there's an interactivity in spreading out cards on a table that you just can't re-create on a smartphone or tablet. Having something you can feel promotes interactivity and communication. We are however looking into developing a companion app that would utilise AR image recognition.
How big are the cards?
Development & the future
Risks and challenges
The ongoing challenge has been to ensure this product is the very best it can be without it turning into a monster sized deck of 200 cards.
80 cards simply feels good in the hand. It's been a complex development cycle to ensure the card categories are balanced and complement each other. Our goal is to give you as many creative options as possible which will help you to spark your own unique ideas.
Another challenge has been time. Stormdeck has been developed in our spare time due to our other work commitments. If the project is successfully funded or goes beyond our minimum goal, it will enable us to dedicate our time to the project.
We are working closely with a local print company who helped us produce the prototype deck, to ensure the printing process for the final product will be smooth and simple.
In turn we've opted to keep the rewards scheme quite simple so we are focused on developing Stormdeck, and not additional items such as t-shirts, mugs or stickers.
After testing out the prototype deck with both designers and clients, it's been truly fantastic to see Stormdeck inspire original ideas, and to help designers and non-designers communicate in a very interactive and fun way.
Our passion and confidence in this project is stronger than ever and we cannot wait to continue developing Stormdeck into a fully rounded final product for you all to enjoy.Learn about accountability on Kickstarter
- (35 days)