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The very first documentary about the crowd funding revolution. Finally.
Award-winning documentary CAPITAL C is out now! Thanks to all our 
backers for helping us make this film a reality!
Award-winning documentary CAPITAL C is out now! Thanks to all our backers for helping us make this film a reality!
586 backers pledged $84,298 to help bring this project to life.

$60K & 300 Backers + Interview = ♥

We not only surpassed $60K in pledges, we also welcomed our 300th backer! A heartfelt thank you to all of you!

With less than two weeks left, we still need to raise $20K – not an easy task, but not an impossible one either. Continue talking, liking, sharing, tweeting, and writing about CAPITAL C, the first documentary about the crowd funding revolution!

Of course, we are continuing to spread the word as well! We had the pleasure to speak about CAPITAL C at co:funding, one of Europe’s biggest crowd funding conferences, which took place at re:publica 2012 in Berlin.

Only two days later, we were invited on stage at DOK.fest, the International Documentary Film Festival in Munich (which we actually attended as guests). On June 6th, we’ll speak about CAPITAL C and the crowd funding revolution at the sold-out Social Media Night at the Mercedes Benz Museum in Stuttgart.

We’ve already had lots of great interviews with radio stations and newspapers, and we have many more scheduled for the coming days. We are happy to share one of the interviews with you right here on our Kickstarter blog. Many thanks to for their friendly permission to post it.

Enjoy and keep pushing! Thanks a lot!


You decided to ask for $80,000. This amount seems rather high for a documentary campaign; is there some strategy behind it?

No doubt, $80,000 is a hell of a lot of money to ask for.
But all six members of our team will put their full-time jobs as DOPs, graphic designers, producers, editors, or directors aside to fully concentrate on making CAPITAL C a reality.
This means several months of research, preparation, traveling in North America and Europe for shooting, editing, postproduction, sound design, mixing, and working on rewards and fulfillment.
We have been working together for years and we are fully aware of the fact that all of our living expenses will have to come out of our own pockets during the production of CAPITAL C.
At the same time, we do not want any external investor or financer to gain control over the content of the film, the selection of interviewees or the kind of stories and statements that make it into the final cut. CAPITAL C will be the very first documentary about the crowd funding movement that emerged from the independent culture scene. Making this movie any other way than independently would feel inappropriate to us.

What are the top 3 questions you are trying to answer with the film?

This project started quite differently from all the projects we did before:
In 2009, we first discovered that cool little idea of making creative projects become reality with the support of the crowd. The only question was: Would crowd funding work on a bigger scale as well? In 2012, this question has already been answered by thousands of projects, small and huge, created with the helping hand of the crowd.
So we’ve talked with several project starters to find out whether crowd funding could possibly work for us too. And when we realized that, yes, it could indeed work for us as well as for countless other projects out there, it began to dawn on us: This was not just a cool little idea anymore. It had grown into a game changer for filmmakers like us:
Imagine yourself trying to sell the idea of a documentary film about the life of independent game developers in North America. You would have a very hard time doing this. Still, James Swirsky did it and asked the crowd instead of producers to support his film. He found his crowd, made his film, and won Sundance 2012 with “Indie Game: The Movie.”
Would “Indie Game” ever have been produced without crowd funding? Well, most likely not.
We will talk with many independents, just like James, to learn more about their adventure of working together with the crowd.
We want to understand the dynamic and motivation of the crowd, its full potential, and its limits. And, of course, we hope that CAPITAL C will help others to reach out for their crowd – as it has helped us already.
But there is at least one more question that we want to explore with CAPITAL C: What’s next?
I mean, every business that comes into contact with crowd funding is changing fundamentally. Take a look at the game developers Tim Schafer and Brian Fargo: They had little more to offer than the idea to create a new game. And each of them raised about $3,000,000 with the help of their crowd. Imagine the creative freedom they have with a budget like this and without publishers breathing down their neck. And now imagine what that means for the future of their former publishers…
For that reason, we will also talk with crowd experts like Prof. Eric von Hippel, MIT, and Prof. David Alan Grier, president-elect of the IEEE Computer Society. And we’ll interview people who’ve already experienced the ultimate power of the crowd, like Scott Thomas, design director of the first presidential campaign of Barack Obama, and Jimmy Wales, founder of the biggest crowd sourcing project of all time, Wikipedia.
Sorry for answering that extensively, but I hope I have mentioned at least three questions that we will try to cast light on with CAPITAL C.

Who should watch this film?

Literally everybody. Honestly. Crowd funding is such a powerful tool for innovators and consumers that it will shape the future for all of us – for established entrepreneurs and artists who already have their own crowd backing them as well as for up-and-coming talents, who introduce their very first creations to the market. It just doesn’t matter anymore where we are located or where we are coming from. The only things that count are the idea behind the project and the desire to really make this idea happen.

How much time did (or do) you invest in promoting the campaign?

That’s a good point! Most filmmakers are working on their projects on the Q.T. We are no exception. In a perfect world, we wouldn’t promote our work before everything is in place. Now with crowd funding, we are forced to show what we have in the middle of the process. Is that a bad thing?
Not at all, since it makes things better: During our crowd funding campaign, many people approached us and offered their help. Brian Fargo and Scott Thomas, both interviewees of CAPITAL C, even backed our project. Other backers told us we should give them a call whenever we are in the area and they offered us to stay at their homes during the production. What more can you ask for?
In this way, the promotion becomes part of the production process. It’s difficult to say how much time is used for what – but be sure: It’s a lot.


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    1. Casper Verdan on May 28, 2012

      Thank you for sharing the interview!

    2. Missing avatar

      Kühn on May 23, 2012

      Ich hoffe, es klappt alles. Es gibt nicht viele Menschen, die schon so jung wissen, was sie wollen und mit wirklich ganzem Herzen und Einsatz dafür kämpfen.