How I Failed the Economic Recession, and Won will be an autobiographical collection of personal experiences, setbacks, failures, self-inflicted roadblocks, and my journey towards becoming an entrepreneur in the digital age.
I've learned that failure is the best thing that can happen sometimes. The fear of failure can be an unnecessary barrier to making any progress at all. I want to share my experiences of taking the first steps on a new path.
So what is the book about?
When we expand our abilities and learn new skills we will ultimately face failure along the way. This is the story of the many different types of failure I ran into over the last four years.
I'll share my own candid experiences on the the economic downturn, plus use historical and contemporary examples of successful people that went through difficult times to provide a larger framework for exploring my story.
Chapters will address topics such as failure, success, and the entrepreneurial spirit. Examples will be researched to provide interesting anecdotes, quotes, or stories to help explore each concept in more detail.
Why I'm writing this book
Like many people I was completely blindsided by the beginning of the economic crash in 2008 resulting in the loss of millions of jobs, including my own. When I realized that this was not just a temporary setback, but the most challenging employment atmosphere seen in generations, I didn’t know what to do. The thought of starting a new career in my mid 30's with no money was paralyzing. I didn't have any real professional skills to fall back on. I felt like I was unprepared at every turn.
I made a lot of good choices and a lot of bad choices, and just kept trying. Not only did I recover from being laid-off from a dead end office job, but I more than doubled my earning potential and started a career I enjoy. I may not have achieved all of my dreams yet, but I know that I’m following a solid path built on important fundamentals, and I want to share my story with others.
Here's how you can help
Great things start with an idea, a seed planted in the imagination. Help me plant the seed for the next generation of entrepreneurs by sharing my story.
The money raised will go to support paying for book design, time spent researching and writing, an editor, final proofreading, printing the books, ongoing promotion to bookstores, and postage to send them to backers and libraries. I’ve already started some basic research and framework for the book, completing it should take about six months, plus a little time to get the book printed, signed, and mailed out to everyone.
If this project is successful I will be donating 10 copies of the book
to local libraries, more depending on the success of the project. I’ll
also stretch my backers’ money as far as possible to promote the book.
If you’re not familiar with Kickstarter, it's an all-or-nothing model. If I don’t reach my goal by the end of the fundraiser your account will not be charged for your pledge.
If the project is funded to $14,000 - All backers that donate $50 or more will receive a signed hardcover edition instead of paperback. 25 copies will be sent to libraries.
If the project is funded to $20,000 - All backers that donate $50 or more will receive a signed hardcover edition instead of paperback. 50 copies will be sent to libraries. Free Kindle and iPad versions along with the PDF for all backers that donate $15 or more!
Risks and challenges
Writing: I have experience writing and researching for non-fiction manuscripts, literature reviews, biographies, marketing content, etc. Finding a good editor to work with on development and to give it the final professional polish will be one of the largest investments of time and money. I don't have any contacts in this area, so this is my biggest challenge to start with. Being able to have a great editor to consult with early on would help a lot, but adds to the cost. There's also final proofreading, typesetting, and book design. I may be able to find some help with these on freelancing websites, but I'll also tap my LinkedIn network to find local professionals. I haven't had a lot of luck in the past with outsourcing some types of work to contractors I don't know and can't meet with personally.
Printing: I've been involved with a few short-run publications and will be able to print the books as needed. I'll need to check proofs before getting a larger order, which adds time. Lightning Source is a possible place to get the books printed. I've heard good things but haven't used them. I'd appreciate any input in the comment section on finding a good printer.
Distribution: For marketing I've done many large volume mailings. When I was younger I managed the shipping department of a warehouse. Getting everything correctly to everyone will not be an issue. Spreadsheets, printed labels, packing material, and stamps. Fun!
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