Tilly Me: Bring Back the Triangle Sweatshirt!
Tilly Me: Bring Back the Triangle Sweatshirt!
Colourful & comfy: an indie brand classic. 100% made in Melbourne.
Colourful & comfy: an indie brand classic. 100% made in Melbourne. Read more
The funding goal of $7,000 will create 120 sweatshirts for backers and retail that will allow my brand, Tilly Me, to relaunch; my ultimate vision being working towards a new range of products to release towards the end of 2017, as well as satisfying the existing demand for the original Triangle Sweatshirt.
In 2014, I sketched a character wearing a sweatshirt covered in triangles. I really liked this idea, and so set about making it a reality. Other people liked it too, and in less than a year, I managed to move all 83 pieces to wardrobes around the world. Impressed with my own success, I went ahead and designed a total of four clothing ranges across the span of the next two or so years.
After a few months, I would start to receive more and more e-mails from people asking when the Triangle Sweatshirts would be making a comeback. Perhaps, the answer is now.
I plan to bring back the pink colourway, as well as introduce the following new colourways: light blue, black, and yellow. If the project is successfully funded, backers of $55 or more will be able to select one (or more, depending on which reward was selected) of the following:
The other colourways of aqua, dark blue, red, and metallic gold are stretch goals (meaning I will produce them if we hit certain targets above $7,000). Please see below for more information.
"Oh my God, this is so comfortable," said everyone ever, as they put on one of my sweatshirts.
So how are these things made, exactly? Well, the panels are cut from polycotton blend fleece (35% cotton, 65% polyester), and then the screen printers move the screen around on the panel until it covers most of it in plastisol ink.
So actually this isn't technically an all-over print. It is just the illusion of an all-over print. There are print gaps in the sides of the garment which are more noticeable on the larger sizes, like this:
Currently, there are six prints per sweatshirt (two front, two back, and two sleeves). With the $20k stretch goal, I'll be able to have the larger sizes printed as twelve prints, closing the gap in the side of the print. This would also allow me to have XXL sizes made. Alternatively, I could employ a printer who is able to tackle meterage screen printing, but this would only work for the light blue and yellow colourways, which therefore also means the gap would cease to exist for these.
Now, let's talk about those pesky little tags...
Currently, my labels are made up of four components, but I'd like to get some new ones made, with wash instructions and such on the back. The more $$$ I can raise, the higher the chances of having sizing put on the labels too, but this will take a lotta moolah. Below is the ultimate label goal.
When the Triangle Sweatshirts were originally made, a couple of notable bloggers put up reviews and outfit shots. These can be found here:
•$2 gets you a printable colouring page
•$10 gets you an A3 printable comic (as well as the colouring page)
•$25 gets you a set of wallpapers for your computer and phone, as well as a bunch of desktop icon images (as well as the colouring and comic pages)
•$35 gets you 3x illustrated tiling background images for non-commercial purposes and an alphabet chart of my hand drawn font so you can make your own words (as well as the previous things)
•$55 SUPER EARLY BIRD 1 x Triangle Sweatshirt price (as well as all the other smaller rewards)
•$60 EARLY BIRD 1 x Triangle Sweatshirt price (as well as the printables and wallpapers)
•$65 gets you 1 x Triangle Sweatshirt (as well as the $2, $10, and $25 rewards)
•$125 gets you 2 x Triangle Sweatshirts (as well as the comic and colouring pages and wallpapers)
•$250 gets you 4 x Triangle Sweatshirts (as well as the digital deliverables)
If we can exceed the funding goal, I intend to bring you the following:
The revamped pink colourway will have blue cuffs in the same hue as the light blue colourway, however, if we can reach the $8,000 stretch goal, I will endeavour to have ribbing dyed to match the original yellow-toned blue.
The duck's guts...
So where is the money going towards?
•Most of the funding will be going towards screen printing, as this is the most costly part of the process
•Custom fabric dyeing for the pink sweatshirt
•If Aqua colourway is unlocked, it will allow me to buy a full roll (~40 metres) of the aqua fabric, which is the minimum requirement for that particular supplier
•Labels and tags
•Sewing of the garments. The factory I use has a 120 piece order minimum, which I intend to fill with both the Triangle Sweatshirts and some newly designed pieces for retail late 2017/early 2018
•Any excess will go into custom fabric dyeing and preparation for the 2017/2018 range
Some other facts:
•The stretch goal gold colourway will be Kickstarter exclusive.
•A small run of Triangle Sweatshirts will make it to my boutique retailers to be sold at their RRP of $99.99
•The timeliness of the project relies on backers getting their surveys in on time. Each step of the manufacturing process (fabric, printing, and sewing) will take roughly 3 weeks each, however production cannot commence until quantities of colours and sizes are confirmed by backers.
•The project, if successful, will allow me to reconnect with the market and continue my business.
•If the project is not successful, Tilly Me is either likely to die forever, or fade into obscurity once again, producing only a handful of garments in dribs and drabs, which is sad.
Tilly Me Instagram
Luke Tipping Instagram
Music by Sam Stolke
Risks and challenges
As with everything, there are always risks and challenges. The last time these were made, I had some difficulty with the screen printing company, leaving me with roughly eighty unsellable garments in my garage. This came from the screen not being washed properly in between uses. I've combatted this by changing the screen printers to a more reliable company who I have been using for a number of years since, who are well known for producing high quality prints. We will hopefully not have any issues of that nature now.
Also, depending on the volume of orders, if this project goes beyond my expectations, some delays may be incurred from the factories, who will need to re-evaluate how much time to allow for a larger order. Again, this shouldn't be too big of a problem, but if it is, I've always got a few tricks up my sleeves, and by tricks I mean contacts, and access to larger factories.Learn about accountability on Kickstarter
- (30 days)