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$961
pledged of $71,021 goal
backers

All or nothing. This project will only be funded if it reaches its goal by .

By Tides
$961
pledged of $71,021 goal
backers

All or nothing. This project will only be funded if it reaches its goal by .

About this project

 

 

 

The Tides Winch Seat is a collapsible seat you attach to idle winches on your sailboat and use during calm sailing or when docked.
As sitting space is usually limited on sailboats, the Tides Winch Seat offers a unique way to expand the social area onboard. The Winch Seat is padded with seamless cushions covered in Sunbrealla fabric. Sunbrella specializes in high quality fabrics specifically designed for the yacht market. The Winch Seat is light weight, compact and takes up very little space when stowed away.

The Winch Seat has an integrated bracket under the seat that fits all standard winches. The bracket is moulded directly into the seat component and enforced with a steel bolt. The weight and angular force from the person using the seat, secures it in the winch. The padding is fitted to the seat and back with micro Velcro solution.

 

 

 

 

We began our journey with the Winch Seat a few years ago. We made a limited series of seats, in powder coated sheet aluminium, and launched them on the Norwegian market. Our aim was to get as much feedback as possible on the product with regards to the design, ease of use and quality, while keeping our customers close and the risk low. Choosing sheet metal allowed us to get the product to market with little investments into production equipment.

The response has been great, and many customers come back to order more seats, and we keep being assured that the seat, is in fact, the new favourite spot onboard. However, there are some disadvantages with the current solution. Manufacturing in sheet metal results in a rather heavy product and at a high production cost.

We therefor set out to design and develop the next version using composite plastics. Through extensive use of CAD and FEA (strength analysis) we have a version ready for manufacture in composite plastics with all the well perceived features and design of the sheet metal version.

The design process, from initial idea to the final drawings has been according to high quality design methodology, including prototyping, user testing and computer generated simulations of functionality and stress on the materials. This to minimize risk for errors in the final stages of the project.

As soon as the Kickstarter is completed – we move on to tooling, final testing and production. Here's a simple time schedule showing what we've done and plan to do in our project:

 

The company Tides AS was founded by childhood friends Anders Onsager, Harald Bjørland and Mathias Hansson from Oslo, Norway. The spark of the company came during one of many trips on the infamous Queen Anne, a 46 ft. Baltic Yacht, along the Norwegian and Swedish coast. The crew had long been frustrated with the lack of comfortable seating onboard and during a late evening the idea for the winch seat came up.

 

Anders Onsager

Anders is currently a business developer at Airbus Defence and has a strong background from business development and sales at multinational industrial corporations, including Swedish engineering group Trelleborg, the German industrial technology group Voith and Japanese group Sumitomo Corporation. Anders is also a former Royal Norwegian Navy officer serving at submarines Most of all, Anders is a seasoned sailor and captain.

Harald Bjørland

Harald Bjørland is a managing partner at Norway based investor relations consultancy Crux Advisers. He has a a background from communication and PR consultancies, as well as an agricultural biotechnology company where he was executive vice president corporate communications and investor relations. Harald has advised on, led and implemented a wide spectrum of communications and relationship building activities in countries in the Americas, Europe and Asia. He is also a skier and waterman.

Mathias Hansson

Mathias works with industrial design and runs his own company, HanssonDesign, freelancing for clients both in Norway and internationally. He has over 16 years experience taking products from idea to production and has an extensive and varied portfolio of realised projects and products on the market.
Mathias is also co-founder of OneFoot, designing and developing winter toys. OneFoot has recently completed a sucessful Kickstarter for their new sled SnowBob.

A successful Kickstarter campaign will contribute to move the Winch Seat from the drawing board and prototyping to the market by enabling us to invest in necessary production tools and the final adjustments to optimize the production. We’ve identified most suppliers and manufactures and some of the major parts for the prototypes are already made by some of them. The Kickstarter campaign will also help connect us to new markets around the world and make it possible to offer the Winch Seat to sailors all over the world!

 

Risks and challenges

We are passionate about what we do and have long experience in life on the sea and product development, both from our own projects, but also for clients worldwide. In any product development project, doing the groundwork properly is key to success. The further a project has come, the more expensive and time consuming any design changes become.
We’ve used our experience and knowledge about product development and manufacturing to minimize the risk of anything going wrong to a minimum.
Nothing is certain though. Computer material stress analysis is theoretical and final confirmation of the product quality and durability can only come through extensive stress testing of the final product. Due to the limitations in prototype manufacturing, actual testing has been done with materials only similar to the ones being used in the final product. However, the final materials have better mechanical properties than the ones used in the prototypes, so if the prototype works, then the final product is likely to perform as well or even better. We’ve chosen experienced suppliers and manufacturers who have worked with similar products for decades, however there is always a risk for unforeseen problems and delays in production out of our control.

We've given a realistic estimate on our delivery dates and we are committed to keeping you informed about the progress of the project in the time up until it’s time to ship out your rewards. You can trust us to put in all our effort to deliver on time and to your expectations.
We are excited to finally offer our new Winch Seat to the World and we feel confident that it will be your new favourite spot onboard!

Thank you,

Anders, Harald & Mathias

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    Pledge NOK 50 or more About $6

    SON OF NEPTUNE

    You get our gratitude and a virtual high five an we'll keep you updated on our journey and all the developments of the Tides Winch Seat!

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    Pledge NOK 900 or more About $107

    SUPER EARLY BIRD

    For the earliest 100 backers only. Pledge this to be the first to receive the brand new Tides Winch Seat and save NOK 600 off the expected retail price (NOK 1500/approx. $180 per seat).

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    Pledge this to be among the first to receive the brand new Tides Winch Seat and save NOK 500 off the expected retail price (NOK 1500/approx. $180 per seat).

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    SEA BIRD

    Pledge this to get your brand new Tides Winch Seat ahead of the majority and save NOK 300 off the expected retail price (NOK 1500/approx. $180 per seat)

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    Pledge NOK 1,500 or more About $178

    DOUBLE SUPER EARLY BIRD

    Pledge this to get two Tides Winch Seats at the price of one. A great way to make sure more of your guests on board gets the Tides elevated sitting experience.

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    Pledge NOK 2,000 or more About $238

    DOUBLE EARLY BIRD

    Pledge this to get two Tides Winch Seats while saving NOK 1000 off the expected retail price (NOK 1500/approx. $180 per seat). A great way to make sure more of your guests on board can have the elevated sitting experience provided by Tides.

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  8. Select this reward

    Pledge NOK 2,400 or more About $285

    DOUBLE SEA BIRD

    Pledge this to get two brand new Tides Winch Seats ahead of the majority and save NOK 600 off the expected retail price (NOK 1500/approx. $180 per seat).

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  9. Select this reward

    Pledge NOK 2,500 or more About $297

    TRIPLE SUPER EARLY BIRD

    Pledge this to get three Tides Winch Seats while saving NOK 2000 off the expected retail price (NOK 1500/approx. $180 per seat). A great way to make sure more of your guests on board can have the elevated sitting experience provided by Tides.

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  10. Select this reward

    Pledge NOK 3,000 or more About $357

    TRIPLE EARLY BIRD

    Pledge this to get three Tides Winch Seats while saving NOK 1500 off the expected retail price (NOK 1500/approx. $180 per seat). A great way to make sure more of your guests on board gets the Tides elevated sitting experience.

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  11. Select this reward

    Pledge NOK 3,600 or more About $428

    TRIPLE SEA BIRD

    Pledge this to get three brand new Tides Winch Seats ahead of the majority and save NOK 900 off the expected retail price (NOK 1500/approx. $180 per seat).

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    Pledge NOK 4,000 or more About $475

    SEA HAWK

    Pledge this to receive four Tides Winch Seats personalized with your boats name or logo in vinyl decal on the back of the seat (artwork and colour to be supplied by customer). You save NOK 2000 on the expected retail price (NOK 1500/approx. $180 per seat), and that's prior to the personilazation!

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