We know you have been worried. We were too...but we have good news.
It's been a long while since our last update. And first of all, we'd like to apologize for the long pause.
Paenitet esse servanda expectantes vos!🙏
So here's what's happening, in a nutshell...
As you may know from our previous updates, our team have worked very hard during the holidays, and we have actually finished the first 1000 sets of Ensō production ahead of time, back in Feb! Yes we did.
However, when our quality assurance team examined the first 1000 sets, we have discovered a large number of Ensō with minor defects, especially on the lines of the neck, most were wider than designed with uneven connecting points at the hinges. We know that these details won't impact the overall functionality of Ensō, but they do not match our quality standard and our promise to you, our backers.
So we had a very difficult decision to make: We could either ship these as they were, or we have to deem these failed production batch and shelve them, while we learn from the mistakes and start all over again.
After days of looking at different options as well as balancing the timeline, we have decided to shelve the first 1000 sets and start fresh. The quality standard and precision requirement was fully communicated to every step of the production line, so no detail can be overlooked or missed again.
New Production Status
After a costly first attempt, we have resumed production in mid-Feb and we have since perfected our production quality. We could finally say that the outcome was satisfactory and our team were happy and proud to start delivering these.
Make the Impossible Possible...
Many people saw Enso and Enso Edition, and asked our team if we were worried that we could soon see our designs copied by other companies and sold on Amazon. Our answer was simple: it won't be possible, at least for a few years...
We knew how difficult it is to work with titanium, that's why a Gray Titanium Phone Case can be sold for thousands of dollars each. And their manufacturing details can't even match the difficulties of Enso Edition. We know that even if someone attempt to replicate our design, they simply do not have the capabilities or manufacturing facilities to do it. At least not at the price we offer them. So, we are not worried. :)
What we are actually worried about, is time. We have promised you a timeline which we see as a key part of our brand promise. But we simply can not afford to sacrifice quality to save time.
Design and prototyping is one thing. But making it real is another.
Most Kickstarter creators fail on delivering the original promise. At Ti22, that's what we can not afford to do.
We prefer to overdeliver, not underdeliver. Even though, we may be criticized on time or communications, but our full team were devoted on making the perfect products, no matter the cost.
Below are actual photos of the final production version of Enso Edition (without any retouching)!
So, here's where we are...
So far, more than 300+ backers have already received their complete orders, or their tracking codes.
We have noticed that rarely backers will leave comment after they receive their packages, for two reasons:
1) If they are happy with the products, there's no need to complain via comments
2) If they are happy with the products, few would want to make the effort to share their experience since we are all always busy.
Only when something goes wrong, we will see comments flooding in...which may lead to an overall negative impression of the project and other backers more worried.
So, here's our pledge to you – if you receive your Enso and are happy with them, please share your comments too. It will help our community grow and help us do a better job. :)
Of course, we have close to a thousand backers, so 300+ is a small fraction of our total backer community.
Here are the timelines for the rest of the backers
First Week of April: 200 – 250 orders to be shipped
Second Week of April: 150 – 200 orders to be shipped
And 150 to 200 orders to be shipped out every week thereafter until we complete all shipments.
Factors that may delay your shipment:
A few factors may impact your delivery date, such as:
1) Whether or not you have custom laser engraving
2) If you ordered Enso Edition, this will take longer due to the delicacy of more time-consuming production
3) If you have recently made changes to your orders.
How do I know if my order is shipped?
The best way to check your status is to email our customer service team: email@example.com
That said, try to avoid unnecessary email communications as we do have limited human resources and it's best to allow our team members to focus on production, packaging and shipping. We do have a multi-functional team that multi-task all the time.
Thank you again for your support!
You have trusted us during the campaign, and we pledge again to ask you for your trust and understanding during these critical times, so that we can focus on what we do best – bringing the best possible products to your hands.
We know apologies are always pale, but we do hope Enso and Enso Edition will being smile to your face when you do receive them in the coming weeks. ❤️