Modarri: The Toy Car Reinvented (Canceled)
Finger-powered street, dirt & track cars with real steering, suspension & performance + hex tool to swap parts & create hybrids.
NOTE: WE CANCELLED THIS PROJECT ON JANUARY 2ND, 2014 AND WILL RELAUNCH SOON AS "MODARRI CARS"
YOU CAN ALSO VISIT US AT: WWW.MODARRI.COM
THANKS-THE MODARRI TEAM
30 Second Clip: Computer animation of Modarri disassembly and reassembly.
30 Second Clip: Suspension and Steering
30 Second Clip: Brian building hybrid Modarri cars
What is Modarri?
Modarri is a new kind of miniature car line that you drive with your fingers using realistic steering and suspension. Design your own unique cars for the best performance and looks by swapping parts from one vehicle to another using the included Hex Tool.
Invent new tricks and cool moves!
Modarri cars aren't only for kids (recommended for ages 6+ and not for ages 0-3 due to small parts). We took care to design beautiful cars that teens and adults would also love and want to collect.
Drive, customize and collect!
We also see Modarri as a way for us and our fans to interact at different levels:
-Register your car's unique license plate on our website to get started.
-DIY (Do it yourself) cars you can paint and upload images of your custom paint jobs for others to see and copy.
-Use our website to 3D print car parts in custom materials and colors.
-We plan to post downloadable CAD files of some Modarri car parts to let you create, post and 3D print your own designs.
-Use social media to share images of your Modarri cars, where they've been, cars they've been photographed with and to vote on images.
-We also plan to use Facebook to allow everyone to vote on our new Modarri car designs and your uploaded CAD designs too.
Like lots of guys, we love cars and often find ourselves surfing the internet for cool car designs, drooling over muscle cars, race cars, concept cars, toy cars, playing with our kids' cars and adding to their (or our) collections. We think and hope that a lot of you are like us and never really "grew up".
Our goal was to create toy cars that are sleek, gorgeous, fun, durable, drivable, buildable and interchangeable.
Modarri cars can easily be disassembled and redesigned by changing their parts. This is hands-on experimentation with real physical objects. While driving the cars around, kids learn about the physics and mechanics of suspension and steering. By swapping out parts, kids' fingers can feel the differences in performance.
Too often a toy breaks (or the batteries die) soon after a child receives it. This is expensive for the purchaser, a waste for the environment, but most important is the pain it evokes in the kid who loves that now broken toy. Furthermore, most toys aren't much fun after the novelty wears out.
At ThoughtFull Toys we believe that toys should be built to withstand hours and hours of open-ended play. We have designed Modarri cars to be sturdy using a combination of metal and high strength plastics. Plus, no screws to lose (they’re retained in their respective parts). If lost, the tool can be replaced with a standard allan wrench.
About Thoughtfull Toys
We are a small toy company based in Santa Cruz, California. Started in early 2013 by David Silverglate, creator of the Oball and Woosh, we are dedicated to creating and selling beautiful, functional, durable toys.
David sold Rhino Toys to Kids II Inc. in 2010 and worked to develop new products for them through 2012 under a management transition agreement. The products developed by David and his team are currently sold by the millions each year in all major retailers, and some are currently still under development by Kids II.
Although he could have drifted off into retirement, David wasn't done playing and wasn't done inventing. He assembled the crack team that is now Thoughtfull Toys and started cranking out new ideas and products. But this time, no more baby toys! David likes cool cars and wanted to create toys that he would enjoy. Hence Modarri.
Throughout his 25-years as a product designer, Brian has demonstrated great skill in designing toys that reflect art, fine craftsmanship, excellent detail and above all, playability, the magic ingredient that fires the imagination and keeps kids (and adults up) past bedtime.
Brian has designed over 200 toys including entire toy lines that have been successfully marketed and sold. He has designed for and consulted with over 50 toy companies, a veritable Who’s Who of major producers, including Mattel, Hasbro, Leapfrog, Wild Planet, Cranium, Wham-O, Klutz, Fisher Price, Wowwee, Jakks Pacific, Sega, Playmates, Galoob , Tyco, Green Toys and Anki Drive. In addition to toy design, Brian has been an Adjunct Professor for the Industrial Design Department at California College of the Arts in San Francisco for over 20 years.
Brian is lead designer for Modarri Cars.
“This has been an incredible opportunity to design exactly the kind of toys I wanted as a kid”
Trevor is an operations specialist with 20 years of experience in managing lean profitable companies. He has worked with companies in multiple fields including Toys, Amusement Rides, Bikes, Tools, Health Care, and Education. His customers have included Rhino Toys, Kids II, Chance Morgan Coasters, Fox Racing Shox, Douglas Tool, and Lucille Packard Children’s Hospital.
Trevor brings a diverse skill set required in a start-up environment, and has brought over 100 products to market. Trevor was operations manager for Rhino Toys when David sold the company to Kids II, continued to work with David and Kids II as project engineer for 2 years, and joined ThoughtFull Toys upon its creation in early 2013 as chief operations officer.
You, as an early backer of Modarri, can have confidence that this team combines vast amounts of critical experience to ensure success, from inspiration to design to manufacturing to supply and retail channels.
Not only did we think it would be fun to design great toy cars, but we took a hard look at the market and we found some open space for innovation. We wanted to create modular cars that weren't made of wood, bricks, sticks or blocks.
When designing Modarri, our designer, Brian Gulassa wanted to bring the elegance and maturity of full-size exotic cars into our toys. For each of our cars he drew inspiration from various areas.
For our first street car, the “S1”, Brian looked to the exotic supercar vehicles of the world, particularly that of Italian sports car companies like Bugatti, Ferrari, Lamborghini and Maserati. Our first dirt car, the “X1”, has roots in today’s extreme endurance Baja and other custom all-terrain vehicles. Brian pulled the “T1” track car out of modern Le Mans racers. The cars don’t stop there, take the fenders off the T1 and you have an “open wheel racer” put the dirt tires on the street car and you have a rally racer. Each hybrid creates a new kind of vehicle.
We created awesome parts: Front and Rear Suspensions each with a unique stiffness and clearance for the three types of cars; Wheel Rims in different designs and colors; Tires grab the race course with treads suitable to the cars’ function and with wild colors (Brian wants them tinted); unique Fenders, Frames and Hood/Windshields. All twelve parts in each car make them amazingly easy to create endless mash-ups.
We wanted to make them drivable. Our kids adore finger skateboards (such as Tech Decks from Spinmaster). They fiddle with them constantly and we admire the tricks they can do with them. We wanted to integrate this fun into Modarri. With our cars, one finger in the bucket seat allows for smooth driving in circles, figure-eights or just about anywhere; two fingers placed respectively, one in the car seat and on the back tail allow you to spin, kick, jump and pop wheelies. We built in performance suspension and real steering linkages to aid in your tricks. Each of the Fenders, Frames and Hood/Windshields allow for different hand positions to create new moves.
Modarri Cars have performance, looks, modularity and tricks. We think that makes Modarri something pretty special for car lovers of all ages.
These are our rewards:
Besides the joy of helping to make Modarri a reality, you'll also receive the following rewards for your support (see images below too):
$5 Facebook and Webpage "Thank you"
$10 Modarri Stickers designed by Brian
$20 Early Bird savings on One Modarri "S1" Street Car (100 Avail.)
$23 Grey Modarri DIY (Do-It-Yourself Car) "S1" Street Car. Paint the gray ABS plastic parts of the car in your own custom colors. (Paint not included)
$25 One Modarri "S1" Street Car
$45 One Modarri "X1" Dirt Car and One Modarri "T1" Track Car
$65 Early Bird Savings, All 3 Modarri cars+ 4 wheels + 2 body parts (all in new colors) + 8 orange racing cones (100 Avail.)
$75 All 3 Modarri cars+ 4 wheels + 2 body parts (all in new colors) + 8 orange racing cones
$150 Any Car Signed by the designer (100 Avail.)
$400 3D Printed Stainless and Gold-Plated Modarri "S1" Street Car (Fender, Hood/Windshield & Seat in gold-plated 3D printed stainless only)
$600 3D printed Stainless And Gold-Plated Modarri "S1" Street Car + All 3 Modarri cars+ 4 wheels + 2 body parts in new colors + 8 orange racing cones + Solid Silver 3D Printed Modarri Key Chain + Modarri Stickers
$1,000 A 90 Minute Phone/Skype to David on How to Start your Toy Company/Review your Business Plan (4 Avail.)
$4,000 3D Printed Silver Modarri Car with a wooden base + All 3 Cars + 2 body parts in new colors + 8 orange racing cones. (Fender, Frame, Hood/Windshield & Seat in silver only)
$5,000 2 Nights at the Dream Inn on the beach in Santa Cruz and 1 Day hanging with us. (4 Avail.)
$10,000 1 Day with us at our New York Toy Fair launch in February 2014 (3 Avail.)
- If we raise $200K, we will add one new color pattern for each car
- If we raise $400K, we will design and release the 4th car design
Put a Modarri certificate under the Christmas tree!
We won't be able to ship your cars to you before Christmas, but these printable certificates do make an awesome Christmas present that you can put under the Christmas tree.
Click Here to print your Modarri Certificate to put under the tree.
Now all we need is you.
We have a lot of work ahead of us in order to get Modarri to the market. We have finished the overall design of the cars, made prototypes, and chosen a factory to make Modarri. We are currently finishing the tooling drawings, dialing in the suspension and steering to work better, and then we are ready to start making the tools. This is the plan to finish, so we can deliver these great cars to you:
-Finish Tooling Drawings: November 26th
-Start tool manufacturing: December 1
-First production samples, dial in the tools, final production samples: December 21-January 20.
-Finalize Tools and Start Production: February 1-February 28
-First shipments to US: March 15th
-Ship to our Fans April15th
Many of these necessary next steps are very expensive, and we need outside help to get our products off the ground. That’s where you come in. With your support we’ll be able to:
•Finish paying for the factory tooling that will allow us to mass produce Modarri
•Pay for the packaging design
•Produce the first batches of Modarri
Your support is truly inspiring. Thank you for taking a leap of faith, putting your trust in us, and believing in our product as much as we do. It really means a lot.
The ThoughtFull Toys Team
Risks and challenges
The Modarri tag line is: “Feel the Road” and we want to live up to that expectation. Our biggest challenge is to meet David’s Three Design Rules for Modarri:
1) The cars must be beautiful no matter how they are assembled from any of the different car parts.
2) The cars must feel great in one’s hands no matter what parts are put together to make a car.
3) The cars must steer, the suspension needs to work plus the body parts and chassis can't interfere with the tires in any configuration.
This is no easy challenge even for our seasoned design team and our carefully selected factory but we know we are going to succeed.
One of the biggest challenges most new toy companies face is finding a quality factory in China to make the toys at a competitive cost and communicating effectively to insure the product is produced correctly and on schedule. We've been to China dozens of times and have relationships with high quality factories. We've successfully executed tooling and manufacturing of hundreds of toys during our careers.
We also have experience bringing new toys to the market, selling them to "mom & pop" and "big box" retailers and creating toys that sell.
We have a deep understanding of the toy industry, its business cycles and the key players. We are excited by the challenge of combining our vision of a unique toy car line with our toy experience and knowledge.Learn about accountability on Kickstarter
- (60 days)