Funded! This project was successfully funded on March 18, 2013.

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Where fashion and technology intersect to solve a global problem.

UPDATE as of 3/8/13!! Reach Goals: 

UPDATE as of 2/28/13!!: Media Coverage!

On Feb 28, 2013, Venture Beat asked "Are ladies' underpants the next billion dollar start up?"
On Feb 28, 2013, Venture Beat asked "Are ladies' underpants the next billion dollar start up?"
On March 14th, THINX co-founders interview airs in the new  Fast Company "Takeaway" video Series
On March 14th, THINX co-founders interview airs in the new Fast Company "Takeaway" video Series
On Feb 25, 2013, DS said THINX was "technology that wanted to get in your pants"
On Feb 25, 2013, DS said THINX was "technology that wanted to get in your pants"

To support, click the green "Back this Project" on the right above, or click on any of the pledges to the right. BOYS - PLEASE SUPPORT US TOO! :) 

Why You Need THINX

THINX is underwear for the 21st century and there's nothing else like it. THINX has a unique support matrix hidden within beautiful underwear that has you covered every day of every month. This high-performance, patent-pending underwear is leak/stain-resistant, anti-microbial, moisture-wicking and lasts for several years. No more worries or embarrassment - just full support, superior comfort & style. 

To discover the other important reason to own THINX, please see www.shethinx.com. There is a one minute video there that may very well shock you that is key to our inspiration. Watch it and then come right back!

What is THINX and How Does it Work? 

This washable, reusable underwear has taken more than 3 years to create and is literally a dream come true. Not only does our patent-pending QUAD-DRY BreatheTECH support matrix work to keep you fresh and dry, we're also psyched to say that this underwear is beautiful, breathable & comfortable.

Quad-Dry BreatheTECH are super-thin, high-performance materials that:

  • Act as back-up to traditional methods, and will not replace these during heavier days (we're working on creating this style next!) 
  • Completely replaces liners on light days

Quad-Dry BreatheTECH Animation Video:

What are the styles offered in the first line?

There are four distinct styles, all made with the highest quality laces & softest nylon/poly or silk blends. All come with a user-facing (stain-resistant) black inner lining of soft, breathable cotton, and each style has a a recommended use of light, medium or heavy day/night coverage. 

What Are the Colors? 

All styles come in nude or black which you will select AFTER the project closes. We will send out a survey at that time! 

What are the Sizes? 

Our sizes are the same as those at Victoria's Secret, so if you know your size there, you'll know it here. You'll select by survey AFTER the project closes.

Top 4 Reasons to Own THINX

1) They can completely replace any need for disposable liners on light days. 

2) You'll help the environment and save $$$ in the long run. 

3) When you buy one pair, a very important need is filled for women & girls around the world. To get the full story that you must know (and again, may be shocked to hear), go to www.shethinx.com

4) They'll be some of the most comfy & well-made undies you'll own and you won't have to worry about embarrassing moments again. 

THINX wicks moisture to keep you fresh and dry
THINX wicks moisture to keep you fresh and dry
THINX has a leak-proof middle layer and leak-resistant sides to keep you dry and protected
THINX has a leak-proof middle layer and leak-resistant sides to keep you dry and protected

Hiphugger THINX ($28 Retail, Kickstarter = $25)

Every girl's MUST-HAVE pair! For beautiful comfort & coverage 

Hiphugger THINX
Hiphugger THINX
  • Full coverage in the back for the most protection & zero wedgies 
  • Low cut & super comfortable stretch-lace waistband 
  • No muffin-top worries & limited panty lines
  • Medium to heavy day/night coverage
Hiphugger THINX lace detail
Hiphugger THINX lace detail

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Cheeky THINX ($34 Retail, Kickstarter = $30)

Closest to the "va-voom" of a thong but with more coverage & comfort

Cheeky THINX
Cheeky THINX
  • The most low-cut in the front around the waist 
  • The least coverage in the back that still maintains superior support
  • Super comfortable stretch-lace waist & leg bands 
  • No muffin-top worries & VERY limited panty lines 
  • Light to medium day/night coverage
Cheeky THINX lace detail
Cheeky THINX lace detail

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Shapewear Comfy THINX ($68 Retail, Kickstarter: $56) 

For superior support, body sculpting, coverage & warming comfort

Shapewear Comfy THINX - actual lace & lace detail coming soon!
Shapewear Comfy THINX - actual lace & lace detail coming soon!
  • Includes a hidden front and back inner pocket to place a warming insert to alleviate cramps - or stash ID/cash! (watch video below!) 
  • Includes a set of two warming inserts for cramps & discomfort
  • Higher shape-wear cut for superior support & comfort 
  • Control-top feel gives you a hug all day long as it disguises any swelling
  • The most superior absorption of all pairs
  • Medium to heavy day/night coverage

Animation of Comfy Heating Inserts + Pockets:

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Limited-Edition THINX by NAVEN Kickstarter Exclusive ($89 retail, Kickstarter price: $59)

Beautiful high-fashion pair for those who want something special with support and coverage. Limited-edition Kickstarter Exclusive designed by NAVEN, a sought-after designing team in L.A. (did we mention they're also twins?). 

Limited-Edition THINX by NAVEN
Limited-Edition THINX by NAVEN
  • Higher cut with elasticized waist about 2 inches below belly button
  • High-end stretch-lace sides for superior comfort & beautiful appeal
  • Soft upper band - no muffin top worries & limited panty lines
  • For medium to light day/night coverage
THINX by NAVEN lace detail
THINX by NAVEN lace detail
The designing twins behind NAVEN and limited-edition THINX by NAVEN
The designing twins behind NAVEN and limited-edition THINX by NAVEN

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Two Absorption Support Systems

  • THINX Overnight Lining (Shapewear Comfy ONLY) – Double the moisture-wicking absorption in the areas you need them most on heavier days. Includes a double absorption layer up the back as well. Can cut back use of disposables.
  • THINX Day Lining (all other styles) – Single layer of moisture-wicking absorption in the areas needed on lighter days. Serves as a great back-up to your current routine or as a complete replacement for panty liners. 

Where We’re at Currently

All styles have been created, fabrics & technologies are in place, and the functional designs have been finalized (what you see in the video + photos are real, working prototypes!). Our factories & suppliers are ready to go!
All styles have been created, fabrics & technologies are in place, and the functional designs have been finalized (what you see in the video + photos are real, working prototypes!). Our factories & suppliers are ready to go!

With your support, we can make THINX available to help improve the lives of women and girls around the world. Let's do this!! Your contributions will fund:

  • The minimum costs of materials for production (includes lace, fabric, moisture-wicking technology, leak-resistant technology, anti-microbial technology, packaging, labels, stocking fees, internal shipping, etc.)
  • Website development including a fully functioning e-commerce ability
  • Product development including a pad insert unlike any you've seen before, matching bras for each THINX & future product lines that we CAN'T WAIT TO SHARE! The more we raise, the more we can bring you! 

REWARDS

Each pair of THINX comes beautifully wrapped & with a stylish note. Specific rewards are listed below and to the side including our favorite tote below! And definitely check out the $225 – EARLY BIRD SPECIAL - 1 pair of each style + 2 VIP launch invites (est. $160 value)! Pick your location: LA, SF, NYC or CHICAGO

Many rewards come with this fun tote great for beach or shopping!
Many rewards come with this fun tote great for beach or shopping!
Cool THINX sunglasses for a $24 reward - wear all year long :)
Cool THINX sunglasses for a $24 reward - wear all year long :)

The THINX Team 

THINX was created and co-founded by three entrepreneurial friends (two of whom happen to be identical twin sisters which makes their co-founding friend Antonia's head spin!). Miki is the founder of WILD (currently known as Slice Perfect www.sliceperfect.com), a farm-to-table pizza franchise based in NYC, and Radha is the founder of Super Sprowtz (www.supersprowtz.com), a children's media company that inspires kids to lead a healthier and happier life, also based in NYC. Antonia is a PR/Marketing Executive and classically trained cellist who has been overseeing the production, design and operations of THINX for the last two years. 

Here we are in India where we first talked about THINX! From left, Radha, Miki, our friend Heather & me!
Here we are in India where we first talked about THINX! From left, Radha, Miki, our friend Heather & me!

How to Order/Make a Pledge/Add REWARDS:

There have been a lot of questions on this, so here we go! :) Start by clicking on the actual reward box you want, one of which looks like this: 

Once you click on it/roll mouse over it, the image will get shaded which means you can click your mouse and select it...
Once you click on it/roll mouse over it, the image will get shaded which means you can click your mouse and select it...

OR - you can click the green button at the top right of the project's main page that looks like this... 

And once you click on this, you will be led to another page...
And once you click on this, you will be led to another page...

... a page that looks like this below. Once there, you'll need to scroll to find your reward (or rewards, plural - yes, you can get as many as you'd like!)... 

You'll have to select ONE reward, and if you have more to add...
You'll have to select ONE reward, and if you have more to add...

... just take out a calculator and add up your reward costs to find the total...

And don't forget to ADD the Shipping & Handling fees! These are what gets THINX to YOU successfully! 

... once you have that TOTAL, enter it into that open white box (under "Alrighty!" on the rewards page), and make the pledge via Amazon. You'll get a confirmation email from them and when time comes around to fund the project, we'll be in touch with specifics to confirm your order from there! 

Risks and challenges Learn about accountability on Kickstarter

We've spent most of the last year working with our partners to mitigate as many risks as possible, however we know there can still be hurdles along the way. We'll always share updates with our community about challenges, including these:

Ship date: We've built in extra time for the production and are confident we'll ship by the estimated dates, but there is always a chance that things will take longer than planned.

Product: As we refine THINX, slight changes may be made and we will be diligent in making sure that everything is done to the highest quality standards. If it takes a few weeks more to do just that, then that's what it will take.

Supplier coordination: We work with a variety of suppliers to source the best materials and ensure the product is developed correctly. Each supplier has its own challenges, which may affect its partners, including us.

FAQ

  • THINX was created to be that pair of underwear that could be trusted when you needed more protection on certain days of the month. However, THINX are so comfortable and beautiful, they can be used as a normal pair of underwear every day! Some ladies who love THINX have said they use them in the various ways: Every day of the month for support - During or around the times when they know they will need them most - As a replacement to panty liners - As the perfect back-up when using typical disposable products.

    With a healthy amount of funding, we'll be able to add "by itself during medium to heavy days" as we are currently working on an upcoming style that will include extra support hidden within the underwear! Can't wait to share that one with you all!

    Last updated:
  • Check out the video and illustration above that shows the patent-pending Quad-Dry BreatheTECH support matrix that provides the hidden and superior protection. In essence, there is one stain-resistant, antimicrobial and moisture-wicking layer stitched onto an absorption layer and a leak-proof inner layer. On the outside is a layer that hides the technology and makes it all look beautiful!

    Last updated:
  • YES. THINX can completely replace liners for lighter days and in the current design can easily absorb 2-3 Tbsp of liquid. And with a good amount of funding we'll be bringing to market an upcoming style that will include extra support hidden within the underwear! Can't wait to share that one with you guys!

    Last updated:
  • YES. Our first line of THINX shown here provides effective support during and after pregnancy. And with a good amount of funding we'll be bringing to market an upcoming style that will include extra support hidden within the underwear! Can't wait to share that one with you guys!

    Last updated:
  • YES. Our first line of THINX shown here can manage light incontinence. And with a good amount of funding we'll be bringing to market an upcoming style that will include extra support hidden within the underwear! Can't wait to share that one with you guys!

    Last updated:
  • From internal testing, these underwear will last longer than your typical undies because of the sturdy construction and design. We think it’s very safe to say 2-3 years of repeated washings.

    Last updated:
  • You can do this by adding up and then entering the total dollars of the rewards you want as your pledge! International orders may add only one shipping charge. We will send you a form when the funding is completed so we can reconfirm the exact combination you will be getting!

    Last updated:
  • That was our original LLC before we became THINX! We're actually changing this notification setting with Amazon soon so that we can keep everything clear!

    Last updated:
  • THINX helps women have less anxiety during certain times of the month because it provides the perfect back up. THINX also has a partner based in Uganda that produces and sells pads for those that need them the most. Please see www.shethinx.com for more info.

    Last updated:
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  • Pledge $15 or more
    You selected

    39 backers

    Every single dollar counts in making THINX a reality. With $15 (the cost of a movie and popcorn!) you'll not only help get this project started, you'll get a HUGE THANK YOU, a special video message and a shout out on our website! You'll also have made a difference by helping women worldwide obtain a comfortable, sustainable product so that they can have a better life each and every month.

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  • Pledge $24 or more
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    12 backers

    Limited-Edition THINX TOTE (See picture to the side/below). Makes a great reusable shopping bag and includes all rewards above (Fun trivia: the dancing girl in the logo was drawn by Antonia's sister Autumn!). Free shipping & handling in the U.S. & Canada.

    Estimated delivery:
    Add $6 USD to ship outside the US
  • Pledge $24 or more
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    13 backers

    THINX SUNGLASSES - Help support us and get these cool Malibu sunglasses in a retro design to sport all year long. Powder blue, white logo. Free shipping & handling in the U.S. & Canada

    Estimated delivery:
    Add $6 USD to ship outside the US
  • Pledge $26 or more
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    209 backers

    HIPHUGGER THINX - ($28 retail) Your very own pair! But wait, we want to get it to you successfully! Please add $5.99 to pledge amount for shipping & handling in the U.S. Add $9.99 for Canada

    Estimated delivery:
    Add $14 USD to ship outside the US
  • Pledge $29 or more
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    58 backers

    CHEEKY THINX - ($34 retail) Your very own Cheeky pair! And since we want you to get it to you successfully, please add $5.99 to pledge amount for shipping & handling in the U.S. Add $9.99 for Canada

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  • Pledge $48 or more
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    9 backers

    CALLING ALL MEN!! If you're not really sure who you'd give these undies to, or maybe you'd like to see a pair of briefs with the same technology (with the support of a jock like a few of the more rockin' men's undies out there!), sign up here! Part of our dream is to have a future men's line and YOU can help make that a reality!! Pledge this amount to get on both the pre-order and the project update lists and help us fund this production! This price will get you ONE amazing pair when they're ready! If you want more than one pair, double the pledge amount!

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  • Pledge $55 or more
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    105 backers

    One CHEEKY + One HIPHUGGER THINX ($62 retail). For shipping & handling in the U.S. please add $5.99 to pledge amount. Add $9.99 for Canada

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    Add $14 USD to ship outside the US
  • Pledge $59 or more
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    9 backers

    NAVEN THINX - Limited-Edition Kickstarter Exclusive by the NAVEN twins ($89 retail) who's designs are coveted by A-listers everywhere. This is our first luxurious designer collaboration, and you'll be one of a select few to have this Kickstarter-Only style! For USA shipping & handling please add $5.99 to the pledge amount, Canada: $9.99

    Estimated delivery:
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  • Pledge $75 or more
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    1 backer All gone!

    GUYS!! VALENTINES DAY CARD/GIFT - We will send a beautiful card with a $75 Gift Credit ON VALENTINE'S DAY to any lovely lady you wish (If you want to send more $$, add to the amount! $170 will get her all 4 styles)! She'll think you're super awesome for discovering THINX and sharing it with her + she'll feel loved!

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  • Pledge $82 or more
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    19 backers

    One SHAPEWEAR COMFY + One HIPHUGGER THINX ($96 retail). Shipping & handling in the U.S. add $5.99 to pledge amount - $9.99 in Canada

    Estimated delivery:
    Add $14 USD to ship outside the US
  • Pledge $85 or more
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    2 backers

    One SHAPEWEAR COMFY + One CHEEKY THINX ($102). For USA shipping & handling add $5.99 to the pledge amount, Canada: $9.99

    Estimated delivery:
    Add $14 USD to ship outside the US
  • Pledge $85 or more
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    36 backers

    One Limited-Edition NAVEN + One HIPHUGGER ($117 retail) For USA shipping & handling add $5.99 to the pledge amount, Canada: $9.99

    Estimated delivery:
    Add $14 USD to ship outside the US
  • Pledge $111 or more
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    24 backers

    THINX 3-PACK - One CHEEKY, ONE HIPHUGGER + One SHAPEWEAR COMFY ($130 retail). Free shipping & handling in the U.S. For Canada add $9.99 to the pledge amount.

    Estimated delivery:
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  • Pledge $125 or more
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    9 backers

    LUXE EDITION - One SHAPEWEAR COMFY + One limited-edition NAVEN THINX ($149 retail total). Free shipping & handling in the U.S. For Canada add $9.99 to the pledge amount.

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  • Pledge $170 or more
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    35 backers

    THINX 4-PACK - One CHEEKY, One HIPHUGGER, One SHAPEWEAR COMFY + One Limited-Edition NAVEN ($219 retail). Free shipping & handling in the U.S. and Canada

    Estimated delivery:
    Add $18 USD to ship outside the US
  • Pledge $225 or more
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    27 backers

    EARLY BIRD SPECIAL! THINX 4-PACK- 1 Cheeky, 1 Hiphugger, 1 Shapewear Comfy, 1 NAVEN ($219 retail) plus 2 VIP launch invites ($160 value) for one of the locations: NYC, Las Vegas, Chicago, Los Angeles or San Francisco.

    Estimated delivery:
    Add $18 USD to ship outside the US
  • Pledge $429 or more
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    0 backers

    THINX for a WEEK + VIP LAUNCH PARTY - 2 of each style/both colors ($438 retail value). INCLUDES 2 VIP launch invites for one of the locations: NYC, Las Vegas, Chicago, Los Angeles or San Francisco. Free shipping & handling in the U.S. and Canada.

    Estimated delivery:
    Add $36 USD to ship outside the US
  • Pledge $429 or more
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    4 backers

    THINX for a WEEK - 2 of each style/both colors ($438 retail total). Free shipping & handling in the U.S. and Canada.

    Estimated delivery:
    Add $36 USD to ship outside the US
  • Pledge $1,000 or more
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    4 backers

    One Seat @ CO-FOUNDERS DINNER w/ AASIF MANDVI (THE DAILY SHOW) + Surprise Guest. Will be @ a fun spot in NYC involving lots of laughs and celebration, and we may even have an inspired set of story-telling! Includes 4-pack of THINX (all styles/colors - $280-890 retail value), and a THINX tote (filled with goodies!) delivered in person @ dinner, plus 2 VIP launch invites at one of the locations: NYC, Las Vegas, Chicago, Los Angeles or San Francisco.

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  • Pledge $1,500 or more
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    4 backers

    ELITE - Give feedback in product development, get exclusive new product info, and have first access to limited-edition runs. You will also receive a WEEK of THINX (8 styles/both colors - $438 retail), 4 THINX tote bags, and 4 VIP invites to the launch party at one of the locations: NYC, Las Vegas, Chicago, Los Angeles or San Francisco. Free shipping anywhere.

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  • Pledge $2,500 or more
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    1 backer

    10 PERSON DINNER PARTY of FUN @ Miki's restaurant in the West Village. This is a cozy, delicious place where the entreprenurial crowd hangs out, laughs loud and has a great time. Unlimited local craft ales & wines and farm-to-table amazing-ness awaits you! Includes 10 pairs of THINX (your choice of styles/colors - $280-890 retail value), 10 THINX tote bags (stuffed with surprise goodies!), plus 10 VIP launch invites at one of the locations: NYC, Las Vegas, Chicago, Los Angeles or San Francisco. Free shipping anywhere.

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  • Pledge $4,900 or more
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    0 backers

    NAMESAKE/DESIGNERS ACCESS - Your seat at the design table to head the creation of your own signature style. The style can be named in your honor, and will be sold and marketed nationally. Includes THINX for a WEEK (all styles/colors $280-890 retail value), 4 THINX totes and 4 VIP launch invites for one of the locations: NYC, Las Vegas, Chicago, Los Angeles or San Francisco.

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  • Pledge $7,900 or more
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    0 backers

    SAFARI+SOCIAL GOOD AFRICA TRIP - Come with us as we visit our partners @ AFRIpads in Uganda and safari thru Manyara National Park, Ngorongoro Crater, and the Serengeti! Date TBD/what works best for all. Will be an adventure that you'll never forget! Includes airfare, meals, lodging, 10 pairs THINX (all styles/colors - $280-890 retail value), plus 10 THINX totes & 4 launch invites for one of the locations: NYC, Las Vegas, Chicago, Los Angeles or San Francisco.

    Estimated delivery:
Funding period

- (45 days)