About
Risks and challenges
A large challenge the team faces is lack of business experience. All three co-founders have engineering backgrounds with little business and marketing expertise. Fortunately, we are quickly learning the ropes of running our own business, with help from countless business and marketing consultants and mentors.
A risk that we face going into the market is that we are competing with well-known companies such as GoldieBlox and Roominate. We feel that our engineering kits are much different than the rest of these girl-oriented construction kits, however.
Aside from company-specific risks, there are always the challenges that are associated with starting a business such as product and execution risk. However, Think Like a Girl is currently in no debt and has no overhead costs due to receiving student fellowships and prize money.
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Funding period
- (30 days)