About this project
We have a lot of ideas in our back pocket, but each idea takes more money, so we are starting with these two easy pieces that we KNEW we could easily improve upon and get you what you want and need. We hope that with a little awareness, we can grow, and keep coming out with new products that are functional and affordable and based off of YOUR feedback. More to come down the line: sports bra, compression pants, long sleeve, short sleeve, hoodies, and more!
At From Thick to Thin, we realized there is a huge flaw in the way that the athletic apparel industry looks at its customers. They create clothing based off of the small, perfect bodied athlete. When they expand their sizes, they don’t do it correctly, leaving all sizes and body types to cross their fingers and hope that maybe, just maybe something will fit them. They also think that it’s OK to leave a section of people out by stopping at a certain size product. How is that OK? Well, it’s not - and that’s what we are here to fix.
T2T is an athletic apparel + lifestyle company designed to fit The Everyday Woman. Driven by a passion for fitness and the belief that every body – no matter how tall or short, fast or slow, thick or thin – deserves comfortable and functional athletic apparel that helps them feel as good as they look, T2T is dedicated to changing public perception and portrayal of the concept of “the female athlete” from exclusivity to inclusivity.
We have spent the last 2 ½ years working to make sure everyone felt like they belonged by selling apparel that was motivational, inspirational, and fit as many people as possible. We have always shown real women of all sizes so that our customers could actually sit back, look at our marketing, and feel as though they could see themselves in our apparel. But now, we have to do more. When we first started, we were excited to motivate people and start this community AND this movement to remind people they are not alone in their daily adventures of living a healthy life. We quickly learned that athletic apparel companies don’t care about their customers or care about making clothes that fit, let alone that were functional and affordable. It’s one thing to live a healthy lifestyle, but it’s another if you are constantly worried about how you look because you don’t feel comfortable in clothes not made for you.
That’s where the next generation of T2T comes in, where we actually asked 250 of our customers what pieces out there they liked and what they would want changed. We LISTENED to them and have created clothes that fit and work for them so that being uncomfortable can go right out the door!
Danielle asked, and we listened...
We are paving the way for this industry by standing up and telling these big names that they have to stop leaving people out and start making clothes that work for ALL of us, because we are ALL athletes, and we ALL deserve to be included.
T2T started out as a blog, written by our owner, Andrea. She was very overweight and writing about her weight loss journey. She quickly realized that she wasn’t alone in things she was thinking and the feelings she was having - not being able to fit in anything cute at the stores and frustrated that the only options were either a men’s t-shirt or a tight fitted tank. Andrea found something she could print on that not only would be loose fitting, but would be motivating to her and everyone around when you put it on. In this journey, Andrea realized that within her, was a competitor. Growing up, she had always played sports but with weight gain that came with being unhealthy and out of shape, that was something she never thought she would do again. Until she discovered CrossFit. CrossFit turned Andrea into a olympic lifting power house and gave her back her love for the sport. This also triggered something inside that reminded her - and eventually everyone else - that if you wake up and live a healthy lifestyle, then you are an athlete. No one can deny professional athletes are amazing. But us everyday athletes - those who might not shoot for always being first, but we always finish.
Until this point, T2T was printing on apparel we purchased from existing wholesalers who won’t fix a sizing or function issue if it arises. Not being able to have control of length, fit, size, or design was a large point of contention and frustration for Andrea. It made her feel like she was unable to give people what they really wanted. With that, she decided to just create her own. She found a design team, a manufacturing company, and almost a year ago, started working with our customers to bring them clothing they WANT. Because it takes time, money, and the amazing support from YOU to do this, we went to Kickstarter to bring our vision to life.
Through this Kickstarter, Andrea hopes that not only can we bring you clothing for sizes XS-5XL at the same price point regardless of size, but that this will really bring a movement to life. That our voices, as consumers, will be heard. That it will change the way this industry looks at its customers, and changes it's marketing. She also wants people to look at her and see that she doesn’t fit society’s mold of what the “perfect body” looks like, but she's still out there as an athlete. You only have to be your own kind of perfect, not what an industry tells you is perfect. Like she always says about her company, this isn't just about selling apparel, it's about being a community of supportive, happy, healthy athletes who have each others back!
PSA, if you don't see a reward that suits you, please email us, we can help you out! :)
We totally understand the backer rewards struggle... and it's real. We know that you are super patient, but your rewards could take up to 3 months to arrive. BUT, since we know that, we also know how to also make it so you get HALF of your rewards now. That's the beauty of having a company like this. When checking out the rewards to the right, half of the rewards have deliverables for once this campaign is complete. We want YOU to be able to wear your gear NOW while you wait for the new stuff! And, our limited edition tanks will ONLY be for the backers of this campaign. You won't be able to get them in our shop because duh, you all should get special gear!!! Check out some of our highlights below:
We have lots of fun, exciting, motivational and inspirational apparel already up in the shop. Different types for different bodies. This is what we've grown our core business off of, and this is what we will never get away from, we just will finally be doing it on our own, controlled, designed, apparel made by you!
We make sure that in all our marketing, YOU can see YOU. You see yourself, because we know that yes, aspirational marketing is OK for some people, but it might not be right for ALL people. We want to get rid of any sort of negativity in a industry that's all about living a healthy life style, and being happy about it, so let's show all women of all shapes and all sizes doing what they love, and being AWESOME while doing it.
Madeline, our Australian CrossFit Regional Games competitor explains quickly why she started:
Our pole/yoga star Lindsey tells us what her motivation is:
Ashley wanted to live a healthier life:
What's the best piece of advice you can give to someone who's nervous to start something new, Darcy?:
Risks and challenges
Money: Money money money. Being a small business, it's hard finding the capital to get runs of our products produced, so thanks to kickstarter, that can now happen... but more importantly, thanks to YOU it can now happen.
We already have the patterns and samples made, we just need to say, GO, and pull the trigger to start the first run. We've backed a lot of projects before, so we know how to keep in constant communication as to when you'll be getting your gear.
A big challenge we've faced is having lots of ideas for pieces of apparel, but being able to push them all out at once at a reasonably price, is difficult.
The biggest risk centers around all of the time and effort we've put in to this project and the leap of faith of putting it out into the world to make it a reality!
And the last fear is not being another horror story and making sure that we get you your apparel in a fast, reasonable time. We have everything in place to make SURE this doesn't happen!
I thank you, we thank you. Thank you sooooo much. You have no idea what this means to Andrea and the team, and most of all, we want to remind you, that this is for YOU and for everyone out there that wants to feel included.Learn about accountability on Kickstarter
Support this project
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