$9,248
pledged of $100,000pledged of $100,000 goal
225
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Thu, December 29 2016 9:25 PM UTC +00:00
$9,248
pledged of $100,000pledged of $100,000 goal
225
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Thu, December 29 2016 9:25 PM UTC +00:00

About

Our Amazon reviews and social media pages offer proof that once you use True Detergent, you’ll never go back to buying your old brand, or fall for those top brands everyone else buys. Now here’s where you come in....

You see our loyal customers are asking us to expand our product line to include a dye- and perfume-free version for sensitive skin. And because we value our customers and want to meet their needs, we are now seeking $100,000 to cover the costs of new materials, manpower, research and development, equipment and marketing collateral.

 And with your support, we will deliver on that request by January 2017. Here’s the thing: It’s not enough to protest discrimination and inequality; we must also rally for Black empowerment and economic enrichment. And by supporting the True brand, you’re recycling money back into OUR community. 

You see, Blacks are still one of the most powerful and influential consumer demographics in America. And now’s the time for us to take back our influence and reclaim the power of the Black dollar. 

We can’t count on the federal, state or local governments to revitalize OUR communities. 

We can’t count on the media to revitalize OUR communities. 

We have to revitalize OUR own communities. 

 And change starts with you. The choice to take action is yours. 

Simply stretch forth your fingers and click “Donate Now.” 

We thank you for your support! #BlackBusinessesMatter

Risks and challenges

Black businesses matter too. Blacks spend less money in Black-owned businesses than other racial and ethnic groups spend in businesses owned by members of their groups. A recent Nielsen and Essence report predicts Black buying power will hit $1.3 trillion in the next few years. The problem is, only a small fraction of Black-owned businesses will ever see that money.

Unless we make a change now! You see, by investing in our businesses, you activate your power to build wealth within our communities. And don’t forget, when you support our businesses, you strengthen our communities by empowering Black business owners to offer viable opportunities and jobs for our people.

Now we’re here calling on you to help raise $100,000 to expand our laundry detergent line, True Detergent to include a dye- and perfume-free product for sensitive skin. Creating this new line requires additional materials, manpower, research and development, equipment and marketing collateral.

With your financial support, we will have the funds to expand the line and hire people from within our communities, which in turn, will empower us to continue to uplift the neighborhoods where we live, work and raise our children.

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Support

  1. Select this reward

    Pledge US$ 25 or more About US$ 25

    Clean Suds

    We’re here calling on you to help raise $100,000 to expand our laundry detergent line, True Detergent to include a dye- and perfume-free product for sensitive skin. Creating this new line requires additional materials, manpower, research and development, equipment and marketing collateral.

    Go down in history as a contributor!
    Please challenge 3 of your friends to match your donation. #FreeTrue

    Includes:
    • The True Pledge Certificate
    • True Wall of Fame
    Less
    Estimated delivery
    Limited 69 backers
    $
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  2. Select this reward

    Pledge $50 or more About $50

    Pure Lather

    We’re here calling on you to help raise $100,000 to expand our laundry detergent line, True Detergent to include a dye- and perfume-free product for sensitive skin. Creating this new line requires additional materials, manpower, research and development, equipment and marketing collateral.

    Go down in history as a contributor!
    Please challenge 3 of your friends to match your donation. #FreeTrue

    Includes:
    • The True Pledge Certificate
    • True Wall of Fame
    • True Key Chain
    • True Tshirt
    Less
    Estimated delivery
    Ships to Only United States
    Limited 35 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge $100 or more About $100

    Fresh Suds

    We’re here calling on you to help raise $100,000 to expand our laundry detergent line, True Detergent to include a dye- and perfume-free product for sensitive skin. Creating this new line requires additional materials, manpower, research and development, equipment and marketing collateral.

    Go down in history as a contributor!
    Please challenge 3 of your friends to match your donation. #FreeTrue

    Includes:
    • The True Pledge Certificate
    • True Wall of Fame
    • True Key Chain
    • True Tshirt
    Less
    Estimated delivery
    Ships to Only United States
    Limited 17 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge $500 or more About $500

    Pure Bubbles

    We’re here calling on you to help raise $100,000 to expand our laundry detergent line, True Detergent to include a dye- and perfume-free product for sensitive skin. Creating this new line requires additional materials, manpower, research and development, equipment and marketing collateral.

    Go down in history as a contributor!
    Please challenge 3 of your friends to match your donation. #FreeTrue

    Includes:
    • The True Pledge Certificate
    • True Wall of Fame
    • True Key Chain
    • 20% Off True Detergent
    • True Sweatshirt
    Less
    Estimated delivery
    Ships to Only United States
    Limited 1 backer
    $
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    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge $1,000 or more About $1,000

    Pure & Free True

    We’re here calling on you to help raise $100,000 to expand our laundry detergent line, True Detergent to include a dye- and perfume-free product for sensitive skin. Creating this new line requires additional materials, manpower, research and development, equipment and marketing collateral.

    Go down in history as a contributor!
    Please challenge 3 of your friends to match your donation. #FreeTrue

    Includes:
    • The True Pledge Certificate
    • True Wall of Fame
    • True Key Chain
    • 1 Year Supply of True Detergent
    Less
    Estimated delivery
    Ships to Only United States
    Limited 1 backer
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge $5,000 or more About $5,000

    True Supporter

    We’re here calling on you to help raise $100,000 to expand our laundry detergent line, True Detergent to include a dye- and perfume-free product for sensitive skin. Creating this new line requires additional materials, manpower, research and development, equipment and marketing collateral.

    Go down in history as a contributor!
    Please challenge 3 of your friends to match your donation. #FreeTrue

    Includes:
    • The True Pledge Certificate
    • True Wall of Fame
    • True Key Chain
    • True Sweatshirt
    • True Tshirt
    • 1 Year Supply of True Detergent
    • Custom label with family name on new True Clear for 2017
    Less
    Estimated delivery
    Ships to Only United States
    Limited 0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (30 days)