True Products Help Us With Our Expansion
We need your help to create dye- and perfume-free True Detergent for sensitive skin. Dermatological Tested & Approved!
Our Amazon reviews and social media pages offer proof that once you use True Detergent, you’ll never go back to buying your old brand, or fall for those top brands everyone else buys. Now here’s where you come in....
You see our loyal customers are asking us to expand our product line to include a dye- and perfume-free version for sensitive skin. And because we value our customers and want to meet their needs, we are now seeking $100,000 to cover the costs of new materials, manpower, research and development, equipment and marketing collateral.
And with your support, we will deliver on that request by January 2017. Here’s the thing: It’s not enough to protest discrimination and inequality; we must also rally for Black empowerment and economic enrichment. And by supporting the True brand, you’re recycling money back into OUR community.
You see, Blacks are still one of the most powerful and influential consumer demographics in America. And now’s the time for us to take back our influence and reclaim the power of the Black dollar.
We can’t count on the federal, state or local governments to revitalize OUR communities.
We can’t count on the media to revitalize OUR communities.
We have to revitalize OUR own communities.
And change starts with you. The choice to take action is yours.
Simply stretch forth your fingers and click “Donate Now.”
We thank you for your support! #BlackBusinessesMatter
Risks and challenges
Black businesses matter too. Blacks spend less money in Black-owned businesses than other racial and ethnic groups spend in businesses owned by members of their groups. A recent Nielsen and Essence report predicts Black buying power will hit $1.3 trillion in the next few years. The problem is, only a small fraction of Black-owned businesses will ever see that money.
Unless we make a change now! You see, by investing in our businesses, you activate your power to build wealth within our communities. And don’t forget, when you support our businesses, you strengthen our communities by empowering Black business owners to offer viable opportunities and jobs for our people.
Now we’re here calling on you to help raise $100,000 to expand our laundry detergent line, True Detergent to include a dye- and perfume-free product for sensitive skin. Creating this new line requires additional materials, manpower, research and development, equipment and marketing collateral.
With your financial support, we will have the funds to expand the line and hire people from within our communities, which in turn, will empower us to continue to uplift the neighborhoods where we live, work and raise our children.Learn about accountability on Kickstarter
- (30 days)