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$9,578 pledged of $50,000 goal
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By The Swon
$9,578 pledged of $50,000 goal
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What is a prototype?

A prototype is a preliminary model of something. Projects that offer physical products need to show backers documentation of a working prototype. This gallery features photos, videos, and other visual documentation that will give backers a sense of what’s been accomplished so far and what’s left to do. Though the development process can vary for each project, these are the stages we typically see:

Proof of Concept

Explorations that test ideas and functionality.

Functional Prototype

Demonstrates the functionality of the final product, but looks different.

Appearance Prototype

Looks like the final product, but is not functional.

Design Prototype

Appearance and function match the final product, but is made with different manufacturing methods.

Production Prototype

Appearance, function, and manufacturing methods match the final product.

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Prototype Gallery

These photos and videos provide a detailed look at this project’s development.

About this project

If you’re like us, you enjoy a nice, hot shower. But what you may not know is that for every minute you spend in that waterfall of hygienic wonders, you use 2.5 gallons of drinkable water...that’s a lot of water. 

But instead of lecturing you to save more and shower less, we created the SWON. The first (affordable) connected conservation device that will help you save water and money by making you more aware of what your shower is using.  

Whether it’s drinkable water or spendable dollars that you’re worried about, the SWON device helps you conserve in a connected way. We made the device smart so that it will talk to your other connected devices in the home (if you’re into that stuff).

There’s really no reason you shouldn’t get yourself a SWON. Unless, of course, you don’t shower - and in that case, what’s your secret?

The SWON device can help you cut 30 seconds off your shower time, turn the temperature down just a notch and even adjusting the pressure by up to 40%. The device can help you save more than 10,000 gallons and $250 per year! Think of it as your FitBit for your shower.

Most people are shocked to hear that a shower can use as much as 40 gallons of water. That’s why we created the device and app to help measure what you are using on a daily basis so that you make more informed habits.

 

In the app, you can explore different usage scenarios to understand how much water and money you could save by adjusting the water volume by 10%, turning the temperature down by one degree, and maybe even shortening your shower by 30 seconds.

The next time you shower the device will talk to the SWON app that will tell you how much that shower cost you in water, energy and sewage cost (that’s right, don't forget you pay for the water that comes in, and out!) The average household spends more than a $1000 a year!

Adjust the volume of water by up to 40% to save big gallons. Use the SWON app to see in real-time how the changes are helping you conserve.

 

Unscrew your existing shower head, screw the SWON in and then screw your shower head back on. It’s that simple.

 

Sources: 

http://www.home-water-works.org/indoor-use/showers http://www.paystolivegreen.com/shower-water-and-energy-use-calculator/

Last month we partnered with companies and organizations from all over the world for our #NoH2oChallenge. Hundreds of people gave up a water-using task for 24 hours and help us save an unthinkable amount of drinkable water.

 

 

 

Have more showers in your home and want to purchase more than we have offered in the rewards? It’s simple! Add $35 per SWON to your reward and we’ll add on as many SWONs as you need.

The Landlord Reward - Want to talk wholesale with us? The minimum order is 100 devices. Let us know by contacting wholesale@theswon.com and we will work out a custom reward just for you!

Water Utility Reward - Are you a water utility looking to pilot SWON for your constituency? Want to put one in every home in the region you serve? Contact us at wholesale@theswon.com and we will work out a custom reward just for you!

The first 60% of the funds will go towards tooling and setting up our manufacturing facility for the first production run of SWON. As a complex IoT device, combined with water and battery implications, we need to have precise components setup and configured to ensure the device works just as described. The next 30% will go towards research and development to further improve key UX components of the product’s iOS/Android application both for consumers and water authorities, as well as for further development into the various IoT ecosystems with our partners. The final 10% of funds will be committed to giving back to those nonprofits that are supporting both water conservation efforts, as well as providing access to those in need of clean drinking water across the globe. This will be through both direct monetary support, as well as product development with our technology to support these important water efforts.

 

 After spending 5 years at Adobe helping build up what is now a flourishing mobile business, I left in 2015 to build a content studio focused on video, animation, and virtual reality. That company, Malka Media, now has over 30 employees, and through it’s growth, I focused my attention and passion on bigger issues facing us a race, not just Americans. Thus birthed SWON, which stemmed from an article I was reading about all the water issues facing California. When I hopped in the shower that night, I was soaping up and thought to myself “I wonder how much water I’m using right now”. The fact that I didn’t know really upset me. I knew how many calories my lunch had, where my food came from, and where my trash went, but not how much water I was using. I shower daily (ok, maybe every other day) and when I finally researched it, I was astonished to realize just how much water it was. I knew I not only needed to educate people about how much water daily activities like showering use, but design a device that can easily help manage it.

Through various relationships I had established through Adobe, I was led to an amazing product development team in MTS Ventures, which helped me over a course of a year design, refine, and prototype the original sketch I had shared for this ubiquitous (and very low cost) product. Through the rigorous development and back and forth, I was introduced to CompAid’s software development team who delivered impeccable skill sets to develop a scalable ecosystem for the product beyond its firmware and software.

Malka Media is true content studio with capabilities across design, animation, and video. Our 30 in-house creatives are able to develop interesting and innovative content that tells each customer's story. We’re always trying to push the limits, and have built the company from the ground up with zero fluff, all full-time creatives, and our own arsenal of equipment, to produce commercial level content on budgets and timelines that we once thought impossible.  

MTS Ventures is a full service product design and development studio that works with a diverse set of clients and partners on a global scale. The team at MTS has a broad background with experiences in delivering products to the market as varied as LED lighting, commercial restaurant equipment, office technology support mechanisms, handheld technology devices for enhancing museum visits, and even writing code to operate satellites.

Labs is a small but nimble, innovation team within the larger CompAid organization focused on software design and development around mobile and web applications, system integrations, IoT, and new product strategy. 

 

Risks and challenges

1. Large-Scale Hardware Manufacturing - Like any startup, we haven't yet mass-produced the SWON. We've spent day and night working with manufactures to make the process as simple as possible and solving any problems before they happen.

2. A product created to change behavior - SWON by itself is not the reason you will save water and money. We've set out to drive global behavior change through awareness. Think of it as a FitBit for conservation -- the FitBit isn't going to make you lose weight, but it will make you more aware of the changes you can make in order to do so. Powerful, right?

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FAQ

  • In short, the SWON is a Wi-Fi-connected device that attaches to 99% of all existing shower-heads in your home and has the ability to reduce water consumption by more than 20% all while saving the user an average of $200 a year in utility costs.

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  • The device will be available for $30-$35 during its pre order debut on Indiegogo but will go on to retail for $49+.

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  • Our mantra is all about saving water and educating the world that this is a serious issue. At $35, we believe every single person can afford the device, and that means having one in every home will make a massive impact not just on water savings, but water awareness as well. We’re able to make a small profit to continue to innovate and build out future versions, but we’re definitely not cashing in!

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  • The device talks to the SWON app to let you know how much your shower is costing you in terms of water, energy, and sewage cost in dollars spent. It then suggests small and nearly unnoticeable changes and changes that you can make to save thousands of gallons of drinkable water and hundreds in utility costs.

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  • Help us help you. The IoT ecosystem is still very fragmented, and we’re using IFTTT right now to communicate to as many devices as possible, which will be enhanced with direct integrations to various connected home devices. If you have a suggested device you’d like SWON to work with, we’re all ears and ready to implement! In addition SWON has an open API which allows all you hackers to configure whatever communication settings you would like.

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  • When you have a product that can do this much good, while enhancing our connected lives, there is no better marketing platform then a crowdfunding campaign. As much as I’ve piloted the device and collected user feedback, you, the world, will tell me what the product truly needs to do and help me craft the final version that gets delivered to your door.

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  • I was thinking in the shower one day after reading an article about all the water issues facing our country and the world, and thought “how much water is this shower using”. I had no idea, and I thought that was a problem. When I found out how much water, and how much it was costing me, I saw an opportunity and realized how much good I could do if I created a product that not only saved water and money, but provided further reasons to purchase the device and conserve through connectivity.

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  • The device is wifi-enabled and will communicate to most smart home devices using direct integration and IFTTT scenarios.

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  • Chrome
    Satin Nickel
    Brass

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  • It can save an average of 10,000-50,000 gallons of water per year, depending on your homes water pressure, and number of family members.

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  • $125-$400 a year

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  • There is an app! The app will collect the data from your shower and tell you how much water you used, the average temperature of the water and how long you spent in the shower. This data will tell you how much your shower cost you in terms of utilities and then go on to suggest small changes that can be made to your habits to help you save the planet and your bank account.

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  • Every SWON package includes a small wrench (in case you haven’t removed your showerhead in years and it’s a little tight to hand turn), a small roll of plumbers tape (to ensure there are absolutely no leaks) and a battery. It will also include the device itself, a thank you letter from me and instructions (of course) on how to install!

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  • The SWON uses a standard lithium-ion A123 battery so it can last as long as possible given the technology inside. The battery will last for approximately one year of 360 showers. For those of you who only shower once a week, your battery will last much longer.

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  • Yes. Updates and maintenance of firmware/software and the mobile application include:
    - Integration into existing and future IoT ecosystems
    - Analytics dashboard to show water usage over time for each device and each user
    - Gamification components to see your water impact compared to those in your local community, state, country, and world.
    - Rebate integration with potential water and energy authorities for incentive programs

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  • The SWON can cut the water coming out of the shower by up to 50%, however that is completely determined by you, the user. The SWON allows you to adjust your water flow through the device so it is completely up to you to decide how much water volume you’d like the reduce. With that being said you should have no problems with your water heater.

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  • Like any device build up can occur. We are currently working through how to make cleaning easy to mitigate any issues that might happen. The $20 upgrade for the 3-year warranty would be a great option for those worried about limestone.

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  • The SWON fits on 99% of shower heads in developed countries. For shower heads with a flexible hose you would install the SWON by unscrewing the part of your shower head that fits onto the neck of the shower and that's where you would fit the SWON. Once the SWON is on the neck you would then screw your shower head back into the SWON.

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  • If the SWON can be screwed on, then its pressure settings will further adapt the water volume with whatever current flow restrictions have been placed on the existing showerhead.

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  • Right now we are at +/- 10% and continuously refining that. By the time the product ships to your home, we hope to have it in the range of 5%.

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  • SWON is very secure, and no, Russian Hackers won’t be looking into your showering habits! SWON connects to your wifi router, and communicates showering data to the wifi router, then up to the cloud where that information is then distributed back to the the application. Data transmission only happens at the very start, and very end of a shower, where the battery is only powering our transmission chip. That data is sent securely, and we are looking into other secure protocols like SSL in transmission of these small data packets. With that in mind, our inconsistent broadcasting of data makes it incredibly difficult to “latch on” like many of the other IoT devices that were previously attacked in the aforementioned Russian hacking, that are constantly connected and broadcasting data. However, if your wifi has no security and is communicating on open channels, you are opening up all transmissions to be peered into, by anyone with a little know how.

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Support this project

  1. Select this reward

    Pledge $5 or more About $5

    The “Anything Helps” Reward

    Want to support us but you don’t take showers? That’s cool, any little bit helps!

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    Pledge $30 or more About $30

    Earlybird

    Get your SWON at the absolute lowest price and start saving water, energy and money in your home, immediately.

    *Want yours to come with a 3 year warranty? Add $20 to your pledge and your SWON will come with battery replacement (lasts 365 showers), maintenance and continual updates to the service and capabilities.

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    Ships to Only certain countries
    Reward no longer available 50 backers
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  3. Select this reward

    Pledge $35 or more About $35

    Kickstarter Exclusive

    When the SWON hits retail it will come with a price tag of $59+. Don’t be silly and get yours now at the crowdfunding price! Thats #WINNING!

    *Want yours to come with a 3 year warranty? Add $20 to your pledge and your SWON will come with battery replacement (lasts 365 showers), maintenance and continual updates to the service and capabilities.

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    Limited 51 backers
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  4. Select this reward

    Pledge $60 or more About $60

    Earlybird 2 pack

    This is your one-stop-shop for 2 SWONs at the earlybird rate! Start saving water, energy and money. Conservation rocks!

    *Want yours to come with a 3 year warranty? Add $20 to your pledge and your SWON will come with battery replacement (lasts 365 showers), maintenance and continual updates to the service and capabilities.

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  5. Select this reward

    Pledge $65 or more About $65

    The 2 Bathroom Reward

    Living in a home with 2 showers? This is the reward level for you! By pledging at this level we’ll send you 2 SWONs for each of those soon to be, water-saving bathrooms. Thats #WINNING!

    *Want yours to come with a 3 year warranty? Add $20 to your pledge for each SWON and your SWONs will come with battery replacement (lasts 365 showers), maintenance and continual updates to the service and capabilities.

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    6 backers
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  6. Select this reward

    Pledge $90 or more About $90

    Earlybird 3 pack

    Living in a home with 3 showers? This is the reward level for you! By pledging at this level we’ll send you 3 SWONs for each of those soon to be, water-saving bathrooms. Thats #WINNING!

    *Want yours to come with a 3 year warranty? Add $20 to your pledge for each SWON and your SWONs will come with battery replacement (lasts 365 showers), maintenance and continual updates to the service and capabilities.

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    Limited 7 backers
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  7. Select this reward

    Pledge $1,500 or more About $1,500

    The Landlord Reward

    Want to make a purchase for all of your tenants? For $1500 you’ll get 50 SWON devices for all of your buildings and start saving some serious cash in utilities.

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  8. Select this reward

    Pledge $3,000 or more About $3,000

    The Utility Reward

    Want to start testing the waters in your city with the SWON? For $3000 you’ll get 100 SWON devices and start harnessing the power of data to make big changes!

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Funding period

- (45 days)