Project image
pledged of $50,000pledged of $50,000 goal
Funding Unsuccessful
The project's funding goal was not reached on Sat, December 3 2016 6:59 AM UTC +00:00
Last updated December 3, 2016

SWON: A Connected Conservation Device for your Shower

The first affordable, user-friendly solution for conserving the massive amount of water used while showering, that saves you money too.

SWON: A Connected Conservation Device for your Shower

The first affordable, user-friendly solution for conserving the massive amount of water used while showering, that saves you money too.

pledged of $50,000pledged of $50,000 goal
Funding Unsuccessful
The project's funding goal was not reached on Sat, December 3 2016 6:59 AM UTC +00:00
Last updated December 3, 2016

What is a prototype?

A prototype is a preliminary model of something. Projects that offer physical products need to show backers documentation of a working prototype. This gallery features photos, videos, and other visual documentation that will give backers a sense of what’s been accomplished so far and what’s left to do. Though the development process can vary for each project, these are the stages we typically see:

Proof of Concept

Explorations that test ideas and functionality.

Functional Prototype

Demonstrates the functionality of the final product, but looks different.

Appearance Prototype

Looks like the final product, but is not functional.

Design Prototype

Appearance and function match the final product, but is made with different manufacturing methods.

Production Prototype

Appearance, function, and manufacturing methods match the final product.

Project supporting material callout image

Prototype Gallery

These photos and videos provide a detailed look at this project’s development.


If you’re like us, you enjoy a nice, hot shower. But what you may not know is that for every minute you spend in that waterfall of hygienic wonders, you use 2.5 gallons of drinkable water...that’s a lot of water. 

But instead of lecturing you to save more and shower less, we created the SWON. The first (affordable) connected conservation device that will help you save water and money by making you more aware of what your shower is using.  

Whether it’s drinkable water or spendable dollars that you’re worried about, the SWON device helps you conserve in a connected way. We made the device smart so that it will talk to your other connected devices in the home (if you’re into that stuff).

There’s really no reason you shouldn’t get yourself a SWON. Unless, of course, you don’t shower - and in that case, what’s your secret?

The SWON device can help you cut 30 seconds off your shower time, turn the temperature down just a notch and even adjusting the pressure by up to 40%. The device can help you save more than 10,000 gallons and $250 per year! Think of it as your FitBit for your shower.

Most people are shocked to hear that a shower can use as much as 40 gallons of water. That’s why we created the device and app to help measure what you are using on a daily basis so that you make more informed habits.


In the app, you can explore different usage scenarios to understand how much water and money you could save by adjusting the water volume by 10%, turning the temperature down by one degree, and maybe even shortening your shower by 30 seconds.

The next time you shower the device will talk to the SWON app that will tell you how much that shower cost you in water, energy and sewage cost (that’s right, don't forget you pay for the water that comes in, and out!) The average household spends more than a $1000 a year!

Adjust the volume of water by up to 40% to save big gallons. Use the SWON app to see in real-time how the changes are helping you conserve.


Unscrew your existing shower head, screw the SWON in and then screw your shower head back on. It’s that simple.



Last month we partnered with companies and organizations from all over the world for our #NoH2oChallenge. Hundreds of people gave up a water-using task for 24 hours and help us save an unthinkable amount of drinkable water.




Have more showers in your home and want to purchase more than we have offered in the rewards? It’s simple! Add $35 per SWON to your reward and we’ll add on as many SWONs as you need.

The Landlord Reward - Want to talk wholesale with us? The minimum order is 100 devices. Let us know by contacting [email protected] and we will work out a custom reward just for you!

Water Utility Reward - Are you a water utility looking to pilot SWON for your constituency? Want to put one in every home in the region you serve? Contact us at [email protected] and we will work out a custom reward just for you!

The first 60% of the funds will go towards tooling and setting up our manufacturing facility for the first production run of SWON. As a complex IoT device, combined with water and battery implications, we need to have precise components setup and configured to ensure the device works just as described. The next 30% will go towards research and development to further improve key UX components of the product’s iOS/Android application both for consumers and water authorities, as well as for further development into the various IoT ecosystems with our partners. The final 10% of funds will be committed to giving back to those nonprofits that are supporting both water conservation efforts, as well as providing access to those in need of clean drinking water across the globe. This will be through both direct monetary support, as well as product development with our technology to support these important water efforts.


 After spending 5 years at Adobe helping build up what is now a flourishing mobile business, I left in 2015 to build a content studio focused on video, animation, and virtual reality. That company, Malka Media, now has over 30 employees, and through it’s growth, I focused my attention and passion on bigger issues facing us a race, not just Americans. Thus birthed SWON, which stemmed from an article I was reading about all the water issues facing California. When I hopped in the shower that night, I was soaping up and thought to myself “I wonder how much water I’m using right now”. The fact that I didn’t know really upset me. I knew how many calories my lunch had, where my food came from, and where my trash went, but not how much water I was using. I shower daily (ok, maybe every other day) and when I finally researched it, I was astonished to realize just how much water it was. I knew I not only needed to educate people about how much water daily activities like showering use, but design a device that can easily help manage it.

Through various relationships I had established through Adobe, I was led to an amazing product development team in MTS Ventures, which helped me over a course of a year design, refine, and prototype the original sketch I had shared for this ubiquitous (and very low cost) product. Through the rigorous development and back and forth, I was introduced to CompAid’s software development team who delivered impeccable skill sets to develop a scalable ecosystem for the product beyond its firmware and software.

Malka Media is true content studio with capabilities across design, animation, and video. Our 30 in-house creatives are able to develop interesting and innovative content that tells each customer's story. We’re always trying to push the limits, and have built the company from the ground up with zero fluff, all full-time creatives, and our own arsenal of equipment, to produce commercial level content on budgets and timelines that we once thought impossible.  

MTS Ventures is a full service product design and development studio that works with a diverse set of clients and partners on a global scale. The team at MTS has a broad background with experiences in delivering products to the market as varied as LED lighting, commercial restaurant equipment, office technology support mechanisms, handheld technology devices for enhancing museum visits, and even writing code to operate satellites.

Labs is a small but nimble, innovation team within the larger CompAid organization focused on software design and development around mobile and web applications, system integrations, IoT, and new product strategy. 


Risks and challenges

1. Large-Scale Hardware Manufacturing - Like any startup, we haven't yet mass-produced the SWON. We've spent day and night working with manufactures to make the process as simple as possible and solving any problems before they happen.

2. A product created to change behavior - SWON by itself is not the reason you will save water and money. We've set out to drive global behavior change through awareness. Think of it as a FitBit for conservation -- the FitBit isn't going to make you lose weight, but it will make you more aware of the changes you can make in order to do so. Powerful, right?

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Funding period

- (45 days)

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