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Designed in 1974 by Danne & Blackburn and rescinded by NASA in 1992. Reissued as a hardcover book.
Designed in 1974 by Danne &
Blackburn, rescinded in 1992 by NASA, reissued in 2016 as a hardcover book.
Intro by designer Richard Danne, essay by Christopher Bonanos, and the
exclusive never-before-released original presentation.
Designed in 1974 by Danne & Blackburn, rescinded in 1992 by NASA, reissued in 2016 as a hardcover book. Intro by designer Richard Danne, essay by Christopher Bonanos, and the exclusive never-before-released original presentation.
8,798 backers pledged $941,966 to help bring this project to life.

Book enhancement: new section

78 likes

Dear backers,

We just passed 7,000 backers and, thanks to economies of scale, we want to share an enhancement we are now able to add to the book!

Introducing The Manager's Guide to the NASA Graphics Standards Manual.

Designed by Richard Danne and Gary Skeggs and published in 1983, The Manager's Guide was follow-up material to the NASA Graphics Standards Manual (which at that point was known as the Unified Visual Communication System). 

"It was meant to mark that moment in time, to show how unified the material were, serve as a Progress Report, and guide for the future."—Richard Danne

We have received pristine copies of The Manager's Guide from Richard Danne and will be including it as a supplement at the back of the book.

The Manager's Guide served three objectives:

To demonstrate how to produce materials by the most cost-efficient method.
To ensure that each item reflected the vitality, knowledge, and precision of NASA.
To maintain a unified appearance for all visual materials.

Each page of The Manager's Guide will be printed double-sided to match the saddle stitch format of the original guide. Below you can see original 1983 slides of the guide (provided by DanneDesign) and our scans of the guide showing some details.

The Manager's Guide will add 22 pages to the book, increasing the total to 222.

We think this is a great addition to the book, and shows how deeply integrated the NASA Graphics Standards Manual had become.

Many thanks for your continued enthusiasm and support around this project.

Richard and Bruce are thrilled, to say the least. This campaign is about bringing their work to light, about preserving their legacy. We appreciate that you are choosing to be a part of it.

Hamish and Jesse

The cover. Photo from DanneDesign.
The cover. Photo from DanneDesign.
Introductory text to the guide. Scanned by us.
Introductory text to the guide. Scanned by us.
Spread detailing publication and packaging design. Photo from DanneDesign.
Spread detailing publication and packaging design. Photo from DanneDesign.
Detail from page above. Scanned by us.
Detail from page above. Scanned by us.

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Photo from DanneDesign.
Detail from above spread. Scanned by us.
Detail from above spread. Scanned by us.
Photo from DanneDesign.
Photo from DanneDesign.
Detail from the spread above. Scanned by us.
Detail from the spread above. Scanned by us.
Spread detailing aircraft markings and animations. Photo from DanneDesign.
Spread detailing aircraft markings and animations. Photo from DanneDesign.
Photo from DanneDesign.
Photo from DanneDesign.
Detail from the page above showing a large-scale example of the logotype. Scanned by us.
Detail from the page above showing a large-scale example of the logotype. Scanned by us.
Detail from the page above showing a before and after of the "NASA Activities" publication. Scanned by us.
Detail from the page above showing a before and after of the "NASA Activities" publication. Scanned by us.
Detail from a page about Shuttle markings. Scanned by us.
Detail from a page about Shuttle markings. Scanned by us.
Marc te Vruchte, Liam Daly, and 76 more people like this update.

Comments

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    1. Jesse Reed & Hamish Smyth 4-time creator on

      @Felipe: Gabriel is right—we're adding this as a bonus for no extra cost. Thanks for the support.

    2. Gabriel "X" Solis on

      Hi Felipe, I don't think you should add anything else to your pledge, except if there were "special addons" of something else of the book.

    3. Missing avatar

      Felipe on

      So I'm new to the whole kickstarter thing / does this mean that they added the section to my book and I don't have to pay more or anything? Do I have to manage my pledge to $XXX amount to get the extra part at the end?

    4. Gabriel "X" Solis on

      Hi Jesse & Hamish, thanks for the answer! That's nice!
      If you ask me, all I would like as a stretch goal would be a silly retro-NASA bookmark perhaps with Kickstarter's logo on it! That would be nice and helpful too.

    5. Mark Hao on

      That's fascinating! Looking forward to that

    6. Trent Sanders on

      You think there is any possibility to have NASA re-adopt the branding? You know, switch back to this instead of using that logo my 9 year old nephew created?

    7. Trent Sanders on

      I am so excited about this. Thanks so much for doing it.

    8. Missing avatar

      Diego Ramirez on

      That's great! I just read the email with the update. Indeed, this will be a valuable edition of the manual. Looking forward to have the book!

    9. Sérgio Abreu on

      I've just read the Kickstarter email update. This is amazing! Keep up the good work.

    10. Gary Burke
      Superbacker
      on

      this is fantastic! A great stretch goal would be a NASA worm logo patch or sticker. Just a suggestion. :)

    11. Jesse Reed & Hamish Smyth 4-time creator on

      @Gabriel: we have a few things in mind, and we hope to be able to add more enhancements like this if we continue to get more backers.

    12. Gabriel "X" Solis on

      Have you guys been thinking about "stretch goals", it's kind of in "Kickstarter culture" for overfunded projects, however it's not really necessary.