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$47,317 pledged of $200,000 goal
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By The Skin Deep Team
$47,317 pledged of $200,000 goal
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About


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Imagine a global interactive platform of human relationships that can be accessed by a user to help them through any transition in their lives.

We are building a global library of experiences that are searchable so that we can learn about ourselves and others. 

This will be a tool that will answer life's questions by accessing our shared experiences of living on this planet.  

Ali & Andrew "Why Did You Cheat on Me so Many Times?"
Ali & Andrew "Why Did You Cheat on Me so Many Times?"

 

So... what's {THE AND}? 

{THE AND} is an Emmy award-winning interactive documentary by The Skin Deep that explores the dynamics of modern relationships in the 21st Century. We host couples of all types (friends, lovers, strangers, siblings, parents) in an intimate setting and provide them with sets of questions intended to facilitate discussion, stimulation, and exploration of their relationship. In creating these open and vulnerable spaces, we look to immerse our viewers in the intimate space that connects two individuals. {THE AND} is more than a tool for exploring connection; it’s a medium for sharing valuable insights and perspective about the human condition. 

To date we’ve filmed over 150 real-life relationships, all telling a unique and different story: from couples in transition, to a marriage proposal, to interracial families struggling to find closure. We’ve learned that every relationship has a profound story worthy to share; we just have to ask the right questions. Thanks to our participants and fans, {THE AND} has been a huge success, going viral four separate times, garnering over 35 million views in over 144 countries. But now we need YOUR help to take it even further. 

The idea of {THE AND} is to place the viewer in the intimate space of other relationships to deepen and explore the relationships in their own life; to that end, we have created multiple ways to execute that experience. In addition to weekly video releases on Youtube, we’ve created a live theatrical experience of {THE AND} that has featured in festivals and venues like BAM, Tribeca Interactive, FilmGate Interactive, and more. And don’t forget about the card game and app, as well!

 

Comment by viewer
Comment by viewer

Wait but, why are we on Kickstarter? 

For a project that explores human connection, we’ve been limited mostly to New York and the United States. That’s why we need your help to take {THE AND} international! Imagine an online database of human relationships and stories that anyone can access to help them through an important transition in their life, even to pose the most intimate questions about sexuality and connection. 

The end goal is to create a platform by which a user will type in a concern or situation they have and get a customized playlist of conversations from around the world of others who have experienced similar issues. This way we can utilize our life stories, and the relationships in our lives, to support one another.

 

 

Welcome to {THE AND} Global Relationship Project! 

We want to be able to tell the stories of real people from across the cultural and geographic spectrum to see what makes us who we are and how better to understand the world we live in. And the NEXT step in getting there is expanding our catalog of human relationships. 

How is love communicated differently in Chile, Hong Kong, or Italy? Is jealousy the same in South Africa as it is in Greece or Malaysia? How do members of the LGBTQ community ‘come out’ in Singapore, versus Ireland? 

Nothing quite like this has ever been attempted before, but outreach from fans from all over the world have convinced us how vital and necessary these videos really are. {THE AND} stands at a pivotal crossroads, and we need all the support we can get to keep making amazing content at home, and abroad! 

How this is going to work. 

Our goals for {THE AND} Global Relationship Project are huge! We want to expand the project’s reach to feature content highlighting cultures from around the world, and our first step in this process is launching our first ever {THE AND} Residency program. 10 Selected residents from places as wide ranging as South Africa, Chile, Greece and Hong Kong will travel to New York to be trained by us, so that they can bring {THE AND} back to their native countries. Our Kickstarter campaign will help fund the residency and cover the expenses of post-production. 

The end result will be an expansion of over 150 different relationships and stories, doubling our current catalog. 

With enough support, we could grow even bigger, reaching many more countries with residency programs featuring ambitious culture ambassadors! You could be one!

How you can help. 

Every contribution counts and will help us reach our goal. Soon, you’ll have supported the creation of a digital library of human relationships in the 21st century that will remain a guide for future generations to reflect on.

 

Where your money is going. 

Your contributions will go towards the expenses of training our {THE AND} Residents and editing the videos they film, so that in 9 months time we can begin posting and sharing content created in a variety of languages and featuring participants from all walks of life. To put in perspective, that could be up to two years worth of weekly releases, featuring stories with a international viewpoint.

Once we create our global platform, we will honor the contributions you make to this project with a digital plaque (with your name on it!) on our website. After all, this project isn't for us; it's for you!

Our costs include:

{THE AND} Residency Program:

  • Meals
  • Transportation
  • Accommodation
  • Venue + Equipment Rentals
  • Training
  • Producer

Production

  • Shoot stipend in locale
  • Studio
  • Equipment
  • Editing
  • Color Correction
  • Translation Services
  • Subtitling
  • Posting 

  

Milestones and Stretch Goals

If we meet our fundraising goals for this project, we will be able to continue bringing you quality, heartfelt content in {THE AND], both from home and overseas. If we go beyond our goals...well, we’ve planned for that too: 

If we can hit $230,000, we can finally bring the {THE AND} app to the Android platform. 

 With $350,000, we will be able to fully fund and organize two larger, more expansive residency programs to seed {THE AND} all over the world, hitting another 20 countries and communities. 

And with $475,000, that money will go to the design and implementation of the interactive online platform that will serve as the architecture of our videos, achieving the full vision of {THE AND} Global Relationship Project

Sound good? Let’s make it happen.

Where are we going: the BIG picture. 

The Skin Deep has created a brave new world of innovative content that pushes the envelope of what it means to be human and connect against the backdrop of mass society. {THE AND} is an integral part of that narrative in all its components: the weekly videos, the live experience, card game, and mobile app are just some of the ways we are building this creative family. With your help, we can expand that family and take {THE AND} all over the map. 

The potential for {THE AND} Global Relationship Project goes way beyond our initial hopes. It can one day can serve as a guidebook for future generations to reflect on the human experience during the turn of the 21st century, when the tech revolution coincided with a new progressive era of love and relationships. It starts with us; it starts here. 

Thank you!

TSD team in action
TSD team in action

 

Who we are

The Skin Deep is an Emmy award-winning, Brooklyn based creative studio focusing on human connection in the digital age. Our first project, {THE AND}, won both the Emmy and the World Press Photo award in 2015, has thus far reached over 35 million viewers throughout 144 countries and still continues to grow. Our upcoming experiences include projects like The Window, The Dig, #7Billionsuns, Honest X, and more. 

We create experiences that make you rethink how you connect. And we love it. :) 

Music  by La venganza de Cheetara & Patrick Krou

Risks and challenges

The biggest challenges to overcome will be funding and timing. We need to be able to make sure our Skin Deep team and incoming residents have the tools and equipment they need to shoot, produce, and share {THE AND}, and this will cost money and manpower.

Film production comes with its own challenges and mishaps that can occur all along the process. Our goal is to expand our catalogue with over 150 new couples, but outside factors (technical difficulty, the willingness of participants, challenges of shooting in foreign locations, transferring media over long distances) may mean the actual number could be a little lower. Similarly, our projected timeline of nine months may be pushed due to difficulties in scheduling and available resources. Moving forward, we need to make sure we are equipped to adapt to and overcome these obstacles as they arise, and the more support you show us, the better off we’ll be!

Luckily, We have been building {THE AND} for the last three years and you can trace the path we’ve taken through our Instagram, Youtube, and Facebook channels. Our experience in all aspects of production will be present throughout this process, but to really build something of exceptional value that can stand the test of time, we need you. This now, is the next step of our journey that began three years ago, and we’d love to have you onboard.

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Support

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    Pledge US$ 5 or more About $5

    Make a donation

    Help {THE AND} go global and get some good karma love PLUS our newsletters, so you can stay up to date on all we have going. :)

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    {THE AND} postcard pack (5 per set)

    5 of the most beloved quotes from {THE AND} on postcards to send to your loved ones or keep on your wall. Because real people say real things. Right on time for the holidays!

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    {THE AND} Digital Book

    Behind-the-scenes photos, participant interviews, an inside look into how we come up with questions, untold stories, with links to additional content and some of our favorite moments. All that and more in a digital PDF book.

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    Special Q&A Video: Marcela & Rock

    Be one of 20 people who get to ask Marcela and Rock any question you want. We'll send you a video of them answering your and 19 other people's question in one special thank you video.

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    Special Q&A Video: Kat & Christina

    Be one of 20 people who get to ask Kat and Christina any question you want. We'll send you a video of them answering your and 19 other people's question in one special thank you video.

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    Special Q&A Video: Ben & Sidra

    Be one of 20 people who get to ask Ben and Sidra any question you want. We'll send you a video of them answering your and 19 other people's question in one special thank you video.

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    {THE AND} Card Game

    199 questions to explore your relationships with your partner and loved ones. Deepen your connection by asking the questions you’re dying to know but are afraid to ask. Whether you play while rolling around in bed, picnicking with friends, or skyping across the world, this is a ride worth sharing. Includes a special thank you card signed by our founder Topaz Adizes.

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    {THE AND} Card Game

    199 questions to explore your relationships with your partner and loved ones. Deepen your connection by asking the questions you’re dying to know but are afraid to ask. Whether you play while rolling around in bed, picnicking with friends, or skyping across the world, this is a ride worth sharing. Includes a special thank you card signed by our founder Topaz Adizes.

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    {THE AND} Marcela & Rock full video

    Watch the complete version of Marcela & Rock doing {THE AND} for the first time.

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    {THE AND} Kat & Christina full video

    Watch the complete version of Kat & Christina doing {THE AND} for the first time.

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    {THE AND} Ben & Sidra full video

    Watch the complete version of Ben & Sidra doing {THE AND} for the first time.

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    {THE AND} Poster

    Because real people say real things.. Receive a poster of {THE AND} designed by avec.us

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    {THE AND} Hardcover Book

    A beautiful hardcover book designed by avec.us telling the complete story of {The And}. Featuring untold stories by the participants, behind the scenes exclusive content, and the history of this amazing project. This book will make you feel like you're holding one of our videos in your hands.

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    Supporter credit in {THE AND} video

    Your name as 1 of 10 people credited with “Supported by” billing in a {THE AND} video. It's never too late to be a producer..

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    Google Hangout w/ The Skin Deep

    Get schooled on the basics of storytelling and be on your way to creating your own amazing content in 60 min. Includes 15 minute Q+A.

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    {THE AND} Complete Package

    You will receive the deluxe package of {THE AND} products, signed by our founder Topaz Adizes. Includes {THE AND} Postcard Pack, {THE AND} Card Game, {THE AND} Poster, in addition to {THE AND} Digital Book download, and {THE AND} Hardcover Book. The perfect holiday gift for a loved one.

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    {THE AND} Private Shoot in NY

    Do your own private session of {THE AND} in NY with the person you choose, and we'll make a 60 minute video for your own personal viewing. You and your partner will fill out the questionnaire, come to set in Brooklyn, and play and film your private {THE AND} session to get a full length private copy of your conversation. A great experience and a powerful thing to save.

    (transportation not included)

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    {THE AND} Founding Circle Producer

    Make history with {THE AND}! Receive credit as Founding Circle Producer on the final interactive platform on www.theand.us. Purchase this credit for yourself or your loved ones (reward transferable).

    Includes:
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    Sponsor an upcoming episode of {THE AND}

    Your name included as THE sponsor of one of our upcoming episodes plus 5x Founding Circle Producer credits on the final interactive platform! Your {THE AND) episode sponsor billing will be included in the opening title card and closing credits of the episode. Plus, a shoutout from our social media team!

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    Bring {THE AND} Live Experience to you

    Bring {THE AND} live experience to you and 150 people! See and participate in the live show performance of the lifetime, with our founder Topaz heading the spectacle.

    Excludes cost of location rental and A/V equipment. Within the continental U.S.

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Funding period

- (30 days)