Share this project

Done

Share this project

Done
The Riveter is a women's longform lifestyle magazine. Join us in promoting women in journalism and thoughtful content for readers.
The Riveter is a women's longform lifestyle magazine. Join us in promoting women in journalism and thoughtful content for readers.
The Riveter is a women's longform lifestyle magazine. Join us in promoting women in journalism and thoughtful content for readers.
552 backers pledged $35,815 to help bring this project to life.

About

The Riveter Magazine: Longform Storytelling by Women project video thumbnail
Replay with sound
Play with
sound

The Riveter Magazine: Longform Storytelling by Women

$35,815

552

The mag & the mission

The Riveter is a women's longform lifestyle magazine in print and online, dedicated to exposing the power of women as longform journalists. It is an effort to fill the void that exists in women's media and to diversify the narrative surrounding women in publishing. The Riveter publishes stories that can't be summed up in a sell line, because women, as writers and readers, deserve more from a women's magazine.

The problem

As readers, we noticed a gap in the media. To borrow Gloria Steinem's words, "Most women's magazines simply try to mold women into bigger and better consumers." Why isn't there more intellectual, thought-provoking content out there targeted toward women?

As journalists, we noticed a gap in the industry. According to this Nieman Report, in 2013, only 37.2 percent of journalism jobs were held by women, whereas women received 62.5 percent and 67.6 percent of bachelor's and master's degrees in communications respectively -- statistics that were consistent with what we noticed in journalism school. Never mind the almost $10,000 income gap in the industry. So, where did all of the lady-journos go?

We're not the only ones who noticed... (and we need your help!)

Since The Riveter's founding in 2013, we've put out two "beta" print issues and launched a fully-functioning online platform. We've sold out of every copy of The Riveter we printed, so we know we are on the right track. Because of this demand (and of course the lessons we learned with issues one and two), we are ready to scale up our circulation and become a regularly-printed quarterly publication. 


This Kickstarter campaign marks the first time you can get The Riveter on a subscription basis, and we're SO excited to have you. Before now, we were in a bit of a financial catch-22. We wouldn't be able to offer a subscription model until we had money to print regularly, but it'd be difficult to get enough money at once to promise a regular print schedule unless enough people actually subscribed... Enter Kickstarter.

Kickstarter's all-or-nothing model is the perfect remedy (and litmus test) for our dilemma. If we get enough subscribers, we can give the people what they want. If, heaven forbid, we don't get enough subscribers, well, no one is charged any money, and it's back to the drawing board for us. But we've grown so much and fielded so many questions about how to subscribe that we think we can do it, with your help! 

The subscription

We've structured the rewards to reflect the actual price of a one-year subscription, but we're so excited to have you as our first subscribers that we're going to throw in free shipping to anywhere in the world! A one-year subscription to The Riveter is $60, and that gets you four, beautiful issues of thought-provoking content. While we won't make an eternal promise that there will never be ads in print, we are committed to finding an innovative business model that allows us to keep partnering with some of our favorite brands without littering and interrupting our content with mindless ads. 

Where your money is going

Spoiler alert: No one on The Riveter's managerial team takes a salary, nor will we use any of the Kickstarter funds to pay ourselves. However, we do pay our writers for the content they produce because we value our content, writers and thus our product as number one. Admittedly, even with this philosophy, we haven't always been able to offer the rates to writers that we'd like to. With this Kickstarter campaign, we will be changing that. Your money will be going to a publication that believes that the undervalued ranks of journalists, writers and creatives deserve to be paid for their work and paid more. We can't wait to offer more money for even better content.

Just as our mission is two-fold, our objective with this campaign is two-fold as well. In addition to paying for better content, this money will also ensure that we can get The Riveter to each person who feels the same void we did in our media diets. With your help, we will be able to print and distribute far more copies, far more efficiently.

We've done the math, and this Kickstarter is the first step in launching us into a sustainable, long-term business model for our quarterly publication.

Oh, and who are we?

Kaylen Ralph and Joanna Demkiewicz are the two original founders of The Riveter. They met at the Missouri School of Journalism, where The Riveter was conceived. Natalie Cheng joined the duo in 2014, having also earned a degree from the Missouri School of Journalism as well as a degree from the Trulaske College of Business at the University of Missouri. All three now run The Riveter from uptown Minneapolis.

From left: Cheng, Ralph, Demkiewicz with dazzling associate editor Kinzy Janssen.
From left: Cheng, Ralph, Demkiewicz with dazzling associate editor Kinzy Janssen.

Under our collective team belt, we have a couple of successful entrepreneurial ventures and editorial experience ranging from working at local- and national-level publications (magazines, newspapers, TV, radio and digital platforms) to working on an anthology about women in journalism with award-winning journalist Mike Sager (who has always been incredibly supportive of The Riveter). 

You can find out about the rest of our amazing staff here.

A big, huge special thank you to Dylan VanBoxtel for helping us out with the video. You can find more of his work here.

UPDATE! - Video testimonials:

As a special treat, we'll be releasing video testimonials from some real #rivetingwomen we've worked with in the past. First up, we have HBO's Girls writer Sarah Heyward! She's one of our favorites, and you'll notice that you have a chance to get a 30-min video chat session with her as one of our rewards! 

Hilarious and insightful, humor writer and founder of Purp Magazine Ziwe Fumudoh (contributor to The Onion and Reductress) tells us why she supports The Riveter. We absolutely love her work, and we love that she's been flexing her longform muscles with us lately! Check out her piece on the authenticity of Fox's Empire and the recording industry.

The Hairpin should be a staple in any woman's media diet, and we've got a big time journo-crush on the super-awesome-crazy-cool editor Haley Mlotek. Take a look at this Q&A we did with her -- you can see why we feel like we can relate.

Our final video testimonial reveal, here's journalism and feminism legend Ann Friedman! Ann has always been SO supportive of us, and if you'd like to learn a thing or two from a previous GOOD magazine executive editor and contributor for publications like NYmag.com, ELLE, The Gentlewoman, NewYorker.com, The Guardian, etc (there are too many to list!), you can get a video-chat mentor session with her as one of the rewards!

So why do YOU support The Riveter? Feel free to give us some shout outs on Facebook, Twitter or Instagram!

New reward package!

You've been asking about our first two issues, and now you can get 'em!  For those of you who'd like to collect The Riveter from the very first issue and see where we started, we've decided to do a small reprint run of Issue 1 & Issue 2. For $90, you can get the one-year subscription starting with Issue 3 in September, AND we'll send you Issue 1 and Issue 2 as soon as we get the reprints in the spring! To help you get really excited for your yearly subscription, we might even pack those first two up all cute for you. ;)

Note: picturesque breakfast not included.
Note: picturesque breakfast not included.

Risks and challenges

The biggest challenge for The Riveter is what some might consider an industry-wide challenge. It's no secret that print journalism is expensive.

But, the combination of our print-driven demand, our commitment to quality and innovation with The Riveter, and the fact that this very Kickstarter campaign will give us the boost we need to produce the magazine in quantities that will significantly offset printing costs gives us confidence that we can, in fact, build a sustainable business model.

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge $10 or more About $10

    Thanks for your support! We'll send you a digital download of issue 1 or 2—your choice!—for your iPad/e-reader as soon as the campaign wraps, OR a digital download of issue 3 when it's ready in September!

    Less
    Estimated delivery
    70 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge $25 or more About $25

    For the non-committal print-lover. You get a print copy of Issue 3 when it ships + one digital-download of either issue 1 or 2 (your choice!) as soon as the campaign wraps.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    114 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge $60 or more About $60

    This is the real deal, the first opportunity to get a one-year subscription to The Riveter! That's four beautiful, print issues of lady-longform that we can't wait to give you. For being one of our first-ever yearly subscribers, you'll always hold a very special spot in our hearts.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    170 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge $80 or more About $80

    Want to rock your Riveter love for all to see? Get a one-year subscription to The Riveter AND take your pick of one item from designer Sarah Julson's Kickstarter-exclusive Riveter line: 16x20 print, T-shirt or tote bag.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    53 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge $90 or more About $90

    For the collector. Thanks to all of your questions and orders, we've decided to do small reprint runs of issues 1 and 2! You can now sign up to get a one-year print subscription + the first two issues, so you'll have the entire collection! We'll ship you the first two issues once we get the reprints in the spring, and we might even pack 'em up all cute for you. Talk about getting excited for your yearlong subscription!

    Less
    Estimated delivery
    Ships to Anywhere in the world
    32 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge $100 or more About $100

    You're really reppin' The Riveter, babe! Not only do you get a one-year subscription of The Riveter in print, you get to prove that you were one of our first subscribers with some Kickstarter-exclusive Sarah Julson for The Riveter swag. Choose TWO: 16x20 print, T-shirt, tote bag.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    48 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge $160 or more About $160

    Treat yo'self (and a friend!) Get (2) one-year subscriptions to The Riveter, one for you and one for someone you love + choose TWO items from the Kickstarter-exclusive Sarah Julson for The Riveter line: 16x20 print, T-shirt, tote bag.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    7 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge $300 or more About $300

    The best things come in threes. Get (3) one-year subscriptions (one for you, two for your best pals), the Sarah Julson for The Riveter trifecta (16x20 print, T-shirt & tote bag) and personalized thank you notes from the three of us. We'll be sure to mention how awesome you are at least three times.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    4 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Select this reward

    Pledge $500 or more About $500

    The PDA package. Get (3) one-year subscriptions, the whole Sarah Julson for The Riveter collection (16x20 print, T-shirt, tote bag), personalized notes from each of the three of us telling you how awesome you are AND we'll put your name (or company name) in a special thanks section in issue 3 so everyone will know how much we love you!

    Less
    Estimated delivery
    Ships to Anywhere in the world
    2 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  10. Select this reward

    Pledge $900 or more About $900

    Massive "Girls" crush moment: Get a one-year subscription to The Riveter + a 30-minute video group hangout session with HBO's "Girls" writer SARAH HEYWARD, aka @shinyunicorn! You might not get any plot spoilers, but seriously, she's the best.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 1 backer
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  11. Select this reward

    Pledge $1,500 or more About $1,500

    Class is in session! Get a one-year subscription to The Riveter, + an hour-long video-chat mentor session with ANN FRIEDMAN! The woman is a real journo-hero.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  12. Select this reward

    Pledge $3,000 or more About $3,000

    For the sponsor. Get (5) one-year subscriptions to The Riveter, the Sarah Julson for The Riveter collection and your/your company's name prominently displayed on our masthead for the year and a consultation with us to discuss further creative collaboration between our brands.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 1 backer
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (30 days)