About this project
Note: T-shirt is only available to folks in Manhattan and Brooklyn.
Very few phrases are able to conjure the mental image that Björk Swan Dress does. It's an instant mental image maker. It's also a great search term, as evidenced above, which feels more of the times than say, being grammatically correct. If one sees the phrase, instantly this image hits their mind. The amazing thing is, it's probably the same mental image for everyone. There is no way to interpret the phrase Björk Swan Dress as anything but the classic image of Björk donning the swan dress at the Oscars. (Or, Ellen mockingly wearing the dress.) The phrase, much like the dress really, is very simple, and playful, while also exotic and elegant. It's humorous and thought-provoking, and a cultural reference point. I'd like to create these shirts and distribute them to like minded folks who could don such a piece of apparel and, in turn, place the mental image of Björk Swan Dress into the minds of friends, family and random passersby on the street.
Here's the catch. My friend Chris and I are only going to make 20 of these. And we are going to do it today. And we are going to hand deliver them to you either today or tomorrow. The whole life of the project, from start to finish, will be chronicled in a short film our friend Tomasz is shooting. (He'll be with us the entire time.) This will be the shortest completed project in the history of Kickstarter, as we're hoping to have everything delivered and in your hands by 1pm on Friday, so we can go back to work and have lunch.
Note: this project is only available to folks in Manhattan and Brooklyn. We will contact you shortly after your pledge goes through inquiring about your address and how/where you would like the shirt to be delivered.
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