About this project
Introducing Our New Pyjama Collection
Failing to find stylish cotton pyjamas that match silk ones for quality and design, but without the high price tag and expensive dry cleaning bills, we decided to create our own luxury cotton pyjama collection.
Why Our Cotton Pyjamas Are Special
- FREE SHIPPING to all parts of the world in time for Xmas
- Same British manufacturer as top luxury brands
- Pyjama shirts and trousers can be purchased either as a set or as individual pieces
- Massive Discount offered on Kickstarter
Our pyjamas will be produced by the most experienced British manufacturer, a small London factory who supplies some of the world's leading luxury brands including Gieves & Hawkes, Paul Smith, Burberry and Victoria Beckham.
The quality of craftsmanship will clearly be evident in our pyjamas with their French seams, piped trims and hand tailoring.
We have sourced the finest and most luxurious cottons; Pima Cotton Lawn so smooth it feels almost like silk; Tana Cotton Lawn, a delightfully fine, luxuriously soft fabric from Liberty London; and the most high-end cotton twill, as supplied to London’s finest shirt makers on Jermyn Street.
All our pyjamas are finished with ethically sourced mother-of-pearl buttons.
Although our pyjama collection has all the attributes of a top luxury brand, they are still practical in that they are all machine washable.
Designed to feel both classic and contemporary and cut for a relaxed yet tailored fit, our pyjamas are sufficiently stylish to be seen both in and outside the bedroom and who doesn't want an excuse to stay in their pyjamas all day!
And to tap into the trend of pyjama-chic, our women's pyjama shirts are designed to also be paired with jeans. The gorgeous prints we have chosen further complement this look.
Unique Size Combinations
We have learnt all we can about what makes a pyjama great, road testing our designs, adjusting and homing the fit.
A UNIQUE feature of our women's pyjama collection is that because some of us may be one size on top and a different size from the waist down, when purchasing our pyjama set, a different size pyjama shirt to the size of the trouser can be selected to make up the set.
Some women will also prefer to wear the pyjama trouser with their own choice of top, or to wear the pyjama shirt with jeans or as a nightshirt, so we are also offering the shirt and trouser as individual pieces.
The men's pyjama trouser are also available in two leg lengths to cater for those men who are over 6ft tall.
Special Discount During Kickstarter!
The GREAT NEWS is that we are offering you a very SPECIAL DISCOUNT on our new pyjama collection during Kickstarter (ends 1st October) PLUS FREE SHIPPING TO ANYWHERE IN THE WORLD!
Men’s Luxury Cotton Pyjama Trousers
Our Men's luxury pyjama trouser are generously cut for a relaxed fit. With inset side pockets for a slouchy look and with an adjustable drawstring waist to enable them to be worn on the hips or waist, they bring the men’s pyjama trouser right up to date!
- 100% Luxury Cotton
- Elastic and drawstring waist with fabric self-tie
- Two deep inset side pockets
- Concealed button fly with mother of pearl button
- Two leg lengths - Regular & Long
- Machine washable.
Our model is 6'/182cm tall with waist size 31inch/80cm. He wears a size Small (S) Pyjama Trouser with Regular Inside Leg.
Men's Size Guide
Women’s Luxury Cotton Pyjama Shirts and Trousers
With an adjustable drawstring waist, tops designed to double up as shirts, gorgeous prints and contrasting piped trims.
- 100% Luxury Cotton
- Contrasting piped trims throughout
- Shirt: delicate notched collar, long cuffed sleeves and single pocket
- Mother of pearl button fastenings
- Trousers: Elastic and drawstring waist with fabric self-tie, rear pocket
- Inside leg length 30''/76cm
- Machine washable
Our model is 5'8" / 173 cm tall with waist size 25 inch/64cm and bust size 32inch/81cm. She wears a size Extra-Small (XS).
**UPDATE** Women's Liberty London Floral Pyjama Set, Pyjama Shirt and Trouser is now also available in PINK!
Women's Size Guide
Ladies Cashmere Bed Socks
These luxurious cashmere bed socks are woven for us in Scotland by a mill with two hundred years of tradition.
A blend of 85% cashmere and 15% nylon so as to make them longer wearing, these exquisitely soft socks are perfect not only for those chillier months but for wearing all year round. They will also make a wonderful gift and come tissue wrapped.
One Size (UK 4-7 US 7-10 Euro 38-41)
A) Jean B) Black C) Berry D) White E) Bluespray F) Driftwood G) Light Grey
If our backers generously help us exceed our initial fundraising goal this will allow us to introduce three new stretch goals
STRETCH GOAL #1 (LOCKED) - £10,500/$13,700/€12,200
- Women's Tea Print Pyjama Shirt and Trouser will become available.
STRETCH GOAL #2 (LOCKED) - £14,500/$19,000/€17,000
- Women's Geometric Pyjama Shirt and Trouser will become available.
- Men's Blue Pyjama Trouser will become available.
STRETCH GOAL # 3 (LOCKED) - £30,000 /$39,000/€34,000
- Women's Luxury 100% Cotton Pyjama Shorts will become available. Featuring contrasting piped trims, elastic and drawstring waist with fabric self-tie and pockets. Designed to be worn either with our Pyjama Shirt or with your own top.
- Men's 100% Luxury Cotton T-shirt will become available. Featuring round neck and short sleeves, designed to be worn with our Men's Pyjama Trouser.
We are offering FREE SHIPPING WORLDWIDE during Kickstarter. Delivery in time for Xmas!
Who We Are
We are Olivia, Helen and Will, the team behind The Reach London. We come from diverse backgrounds, Olivia in Finance, Helen in Commercial Law and Will in Tech Startups, but in this era of mass production we are united by an unwavering approach to quality, an obsession with detail and a passion for our products.
Since November 2015 we have been successfully importing and selling luxury Turkish cotton bathrobes, designed and manufactured under our own brand label. Our new pyjama collection is a natural extension to our brand.
If you have any questions, or if you would like to pledge for a different combination of items than provided for in our Rewards, please email us at; firstname.lastname@example.org
We would love to hear from you!
How you can help
Production is set up and we are ready to go but we need your help to kick it off.
YOU are the key to the success of our campaign so please share our campaign with your friends and family.
By pledging your money to us, and we assure you that even the smallest pledge will help, you will be helping us launch our first pyjama collection.
There is so much more we would like to do and we would love it if you could support us to let this happen and accompany us on our journey.
We thank you so much for your support and time.
Olivia, Helen & Will
The team at The Reach London
Our vision is to build a nightwear and loungewear brand that champions the value of craftsmanship and the use of the finest materials. The Pyjama Collection we are bringing to Kickstarter is no exception to this vision. And by buying authentic British goods, manufactured by skilled craftsman, you are investing in and supporting a great manufacturing heritage.
Couture Sample Maker - Angela Gladwin
Photographer - Nikola Zelmanovic
Make-up Artist- Kristina Pavlov
Female Model/Actress - Priya Blackburn
Male Model/Actor - Ruben De Monte
Music - Little Oak - Breathe
Risks and challenges
Delivery time: In manufacturing, there is always a risk that suppliers do not fulfill orders on time. We are working with an extremely professional British factory that has decades of manufacturing experience. We are confident that we have set ourselves achievable targets and delivery dates. One of the advantages of using a British manufacturer is that we can visit the factory regularly to check on progress with our order. Our fabric suppliers are also based in England. We know how important it is to keep you our backers continually updated on progress and we will email you on a regular basis. If there are any unexpected hold ups along the way we will immediately inform you.
Duty/VAT charges: If you live outside the EU, you will be responsible for any applicable duty/VAT charges.Learn about accountability on Kickstarter
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