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A half marathon weekend event that supports black owned businesses and neighborhoods taking place in Atlanta, GA | October 12-14, 2018
A half marathon weekend event that supports black owned businesses and neighborhoods taking place in Atlanta, GA | October 12-14, 2018
592 backers pledged $73,217 to help bring this project to life.

About

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The Race presented by The Unity Collective

$73,217

592

The Race is a half marathon weekend event presented by the Unity Collective. We are committed to delivering a top-notch road race that comes out of the gate with excellence at every step, and we are looking for your backing to help bring the vision to fruition. 

The Unity Collective is intentional about ensuring that this event is created by and catered towards the African-American community. In order to do that, we will need YOUR support. 

We are asking that you join in on history as we break new ground in the black running community. Pledge options start at the $25 level of support and pledges at the $75 level and above include entry into what is sure to be a monumental inaugural event.  

Be a part of history. Be a part of change. Back this race!

#BACKTHERACE

- The UC

The Unity Collective:  A collaboration of running community leaders, vendors, and supporters united to host a road race that supports black owned businesses, runs through historically black neighborhoods, makes a positive impact with charity and service, and garners massive national support from the African-American running community.

Founding Partners of The Unity Collective

runningnerds, LLC - Tes Sobomehin Marshall, Shanta McMillan

Real Runners of Atlanta, the podcast - Da'Rel Patterson

South Fulton Running Partners - Ralph Lyons, Booker Edwards

Black Men Run - Edward Walton, Jason Russell, Dedric Jackson

Time Bandit Racing Co. - Dedric Jackson, Edward Walton

Members of The Unity Collective will include

• Individuals  

• Groups/Clubs/Teams 

• Sponsors 

• Vendor Partners 

• Charitable Partners  

that back and support the The Race in its inaugural year by: 

• Supporting the Kickstarter Campaign with a $25+ Backer Pledge;

• Registering their Group/Club/Team as a supporting and participating group in The Race;

• Offering quality services, products, and sponsorship funds for the implementation of The Race; or

• Demonstrating a vested interest in the charitable benefits of The Race

This doesn't happen without you! #WENEEDYOURSUPPORT

The Race Half Marathon Weekend 

Thursday, October 11th - Welcome Night Events

Friday, October 12th - Expo, Meet & Greet, & Packet Pick Up

Saturday, October 13th - The Race Half Marathon 2018 LEGACY

Sunday, October 14th - Charitable Impact Service Project

Charitable Impact

The Race will positively impact the community in the following manner:

A portion of every race registration fee will be given directly to community charities and organizations within the neighborhoods we run through.

Quarterly service projects will be organized and executed by The Unity Collective.  

The community will be actively engaged in the course planning and volunteer opportunities.

The Race half marathon weekend will conclude with a Charitable Impact Service Project on Sunday, October 14th.

Tentative Registration Calendar & Schedule of Value

November 24th 4pm - December 31st 11:59pm: Join the Unity Collective, Toe the Line, All VIP Everything, + relevant Kickstarter backer perks. $75-$100+ - Registrations and relevant perks redeemed January 1-31st.

January 15th - March 31st: General Registration $75, VIP add on $75

April 1st - May 31st: General Registration $80, VIP add on $75

June 1st - August 31st: General Registration $85, VIP add on $75

September 1st - September 30th: General Registration $90, VIP add on $75

October 1st - October 12th: General Registration $100, VIP add on $75

Tentative Race Capacity for The Race 2018 Legacy

2000-5000 Half Marathon Entries

500 VIP Experience

So why $60,000 and what will that be used for?

It will actually cost over $120,000 to put on a high-quality, half marathon weekend event for 1,000-2000+ runners. Hitting our kickstarter goal of $60,000 will essentially give us the funds to build the foundation to The Race. Our ULTIMATE goal will be for the people to 100% fund this event in it’s inaugural year. Simply put, if we are able to double our kickstarter goal at $120,000 (That's 1600 $75 Pledges) the vast majority of expenses will be covered for The Race presented by the Unity Collective. How awesome would that be?? 

Course security and traffic management is by far the greatest cost. We will be running through city streets of Atlanta and the safety and security of our runners will be primarily managed by off duty Atlanta Police Officers. Our good men and women in blue, unfortunately do not volunteer these hours ;). Other major expenses include your race swag, expo and event space, and staffing.

We do not want The Race entry to break your bank, however, we want to put on an amazing, professional, and sustainable race weekend that we can all be proud of and brag about how we were THERE and WE made it happen. We have valued The Race Weekend experience at $85. Those who back us during the Kickstarter campaign will register at the lowest price with exclusive perks!  

 

Risks and challenges

The Race will be produced and directed by runningnerds, LLC a reputable and experienced road race management company based in Atlanta, GA. runningnerds, LLC is in partnership with Time Bandit Racing Co. which will serve as the official timing and scoring company for The Race.

Race permitting, start/finish location, hospitality, charity partners, and all other important logistical factors that comprise a successful and professional half marathon weekend are in queue and pending funding through this kickstarter campaign.

YOU make this happen!

Hit our funding goal = The Race is a GO!
Hit our funding goal + 50-80% = The Race on Fleek!!
Hit our funding goal + 80-100+% = The Race on Fleek & investment into 2019 event
.
.
.
Do not hit our funding goal = No Race :(
We just have to put that out there...don't be sad...we'll hit the goal!

#BACKTHERACE #WENEEDYOURSUPPORT #ITSTIME

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Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge $25 or more About $25

    Say "I got your back!"

    Social Media Shout Out + access to remaining registrations not claimed by Unity Collective Kickstarter Backers, opening day, January 15th + Unity Collective Backer Badge

    *this backer level does not include a race entry

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    Ships to Only United States
    75 backers
    $
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  2. Reward no longer available

    Pledge $75 or more About $75

    Join The Unity Collective - The 1st 100

    "The 1st 100" Social Media Shout Out! + 1 Transferable Entry to The Race + VIP Status All Race Weekend + Unity Collective Backer Badge + Name on Unity Collective Shirt + 1 Shirt

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    Estimated delivery
    Ships to Only United States
    Reward no longer available 65 backers
    $
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  3. Select this reward

    Pledge $75 or more About $75

    Join the Unity Collective - Toe the line

    1 Transferable Entry to The Race + Name on Unity Collective Shirt + 1 Shirt + Social Media Shout Out + Unity Collective Backer Badge

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    Ships to Only United States
    128 backers
    $
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  4. Select this reward

    Pledge $100 or more About $100

    Toe the line & Turn Up

    1 Transferable Entry to The Race + VIP Status on race weekend (Pre & Post Race Race VIP Events & Perks, VIP Corral Start) + Name on Unity Collective Shirt + 1 Shirt + Social Media Shout Out + Unity Collective Backer Badge

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    Ships to Only United States
    Limited 274 backers
    $
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  5. Reward no longer available

    Pledge $500 or more About $500

    You get a mile, You get a mile!

    All the Above + Mile Marker Named After You/Organization/Business + Sponsor Perks

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    Ships to Only United States
    Reward no longer available 10 backers
    $
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  6. Select this reward

    Pledge $1,000 or more About $1,000

    Unity Collective Group/Club Status

    Special "Unity Collective Group/Club Backer" Social Media Shout Out + 10 Transferable Entries with w/VIP Status + 10 Unity Collective Backer Badges + Name/Group/Club Name on Shirt + 10 Shirts + Dedicated on course support zone + Post race location w tent/table

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    Ships to Only United States
    Limited 18 backers
    $
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Funding period

- (37 days)